Lesson to give in case. Final words of advice. That’s it. You missed it by mission is one of the smartest moves you can make for your business. There is a lot of competition out there. But having a niche will help you cut through the noise. Focusing on niche is what built my company KinkyCurlyYaki into a seven figure e-commerce business.
I focused on solving my own problem, which then created a niche for Kinky textured hair extensions. I spoke directly to my target audience of black women worldwide who wanted to feel confident wearing textures that looked like our own hair.
I created content that spoke directly to my audience, which created raving loyal customers for my brand. I’m encouraging you to find the perfect niche for you and your business and stick to it. Remember using niche to get your foot in the e-commerce door and then leverage the need to grow your business just like Amazon did specialized now.
So you can grow later if you still find yourself iffy about the whole niche thing. Ask yourself, “What would Vivian Kaye do?” Thank you ever so much for joining me for mission. My fourth step framework furnishing your e-commerce business to attract the right customers and grow your sales.
See my business in action at KinkyCurlyYaki. Stay connected with me, you can find me its Vivian k on all platforms. I’m a joy to watch on Instagram. I have a special bonus for my Shopify friends. You can grab your free brand audit checklist at viviankaye.com/nicheit . I would love to hear about your success with mission, your e-commerce business. So don’t be a stranger! Thanks again for watching. And may you prosper in everything that you do.