Drive New Customers to Your Business with Google Shopping and Facebook Shops

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Course content (28 lessons)

Many buyers use Google for their shopping needs, making the Google Shopping tab an attractive place for you to list your products. In the past, the Google Shopping tab consisted only of paid listings, but free listings recently started appearing alongside paid ads in relevant search results. It will now be easier for you to sync, submit, and optimize your products for these free listings through Shopify’s Google Shopping app.

Free listings on Google is now available in the United States, and will launch later this year globally.

Separately, you’ve seen Facebook’s user base continue to grow, and many business owners are looking to expand their offerings there. Bring your own storefront to your audience on Facebook and Instagram by easily integrating your products with Facebook through Shopify.

Now available to you if you’re already using Instagram product tagging.

Resources:

The challenge often for both online and offline is actually driving traffic to those stores. In the past couple of days, we’ve been announcing some of our partnerships that we’ve been working with the likes of Facebook and Google. Can you give, can you elaborate a little bit more, can you give us a few more details on what we’ve been working with those partners on because they’re really experts at driving consumer demand and traffic to both your online and your offline store.
Like you said, if there’s one thing Shopify is not short on its channels and partners like Facebook, Google Pinterest, Snapchat, eBay, and many others are integrated right from inside of Shopify so that you can expand the ways that you do business.
Now most recently, we’ve worked very closely with both Facebook and Google to bring exciting new shopping experiences to Shopify merchants everywhere. In the case of Google, merchants can now actually list their products on the shopping tab of Google search for no cost. And that’s available in the US now and rolling out globally by the end of the year. So you can really improve the way that your products show up in Google search results.
Whereas on Facebook earlier this week, we announced a brand new shops feature, which lets you put a small version of your online store right inside of Instagram and more. But synchronized exactly with your Shopify store and both of these become essential ways for you to help find and drive new traffic and new customers to your business.

Build an online store for your business with your new skills.

Shopify has everything you need to start selling, all in one place.

Start Shopify free trial

Start your Shopify free trial, no credit card required.

<h1>Build an online store for your business with your new skills.</h1><p>Shopify has everything you need to start selling, all in one place.</p>

Drive New Customers to Your Business with Google Shopping and Facebook Shops

Course content (28 lessons)

Introduction

01 |Money

02 |Fast, Simplified Ways to Sell Online

03 |Make Major Moves in Marketing and Sales

04 |Expanding Your Options Through Back Office

05 |Ship Your Orders Faster for Less

06 |Boosting Performance for Your Store

Resources:

Build an online store for your business with your new skills.