It's really important when you get your photos up on your website to have more than just one per product. It's really, really important to showcase your product from different angles and different perspectives because it shows off the details of your products and enables your customers to get a really, really good understanding of exactly what they're buying. Now, you, as the seller, you're going to know your product inside out, and you're going to know it super, super well. But you have to assume that your customers have never seen one of these before.
Regardless of what it is or how obvious it is, it's really nice for people to be able to see it from all kinds of different angles and understand how it looks and how it's going to work. Maybe a product is rechargeable and it has a particular charging port on it. It is incredibly important to show stuff like this. You want customers to be able to have a quick glance at your images and get a good understanding of how it works and what else they might need to go with it. A really good example of this is my portable projector that I have.
This thing's pretty small and it's pretty simple. There are only two ports on the back here, but it's really, really important to show these two ports on your website because people want to know if maybe they have the right cable. For example, on this one, is the HDMI cable. By quickly glancing at the images, I might know whether I have one or whether I need to purchase one as well. Now, personally, when I'm shopping, I look for stuff just like this. It might seem a little lazy, but I'm more inclined to look at the images on a website and get a good understanding of the ports on the product, the buttons, how it all works, where I can mount it, and things like that.
I want to know the features of the product by looking at the images, rather than having to read the description. If I don't find my answers in the photos and I can't see exactly what I'm looking for, that's when I'm going to dive into the detailed list, or maybe the information about the product and see if I can find it there. This may seem a little lazy, but a lot of people heavily rely on the images to tell them exactly what they need to know.
Some people might even get so frustrated they can't see it in the images so they're just going to skip your product and go somewhere else. While you're taking photos of the ports and the functions of your product, some people also might want to see the bottom, some people might want to see the top. It might seem like weird things to you to have images of, but that could be the difference between a customer making a purchase and a customer leaving your store. A lot of people do this without even realizing it, and that's the scary thing. They don't even know they're doing it.
Make sure you add in those little extra details because people are going to want to know what goes into your product. Now, yes, size does matter when it comes to this section. It's really important to take into account giving customers an understanding of the size of your product. As I said earlier, treat every customer like they have no idea what your product is. It doesn't need to be something complicated or they don't need a ruler next to it, I really don't recommend that one.
But just give customers an understanding of something familiar next to the product, a visual aid to help them understand how big it is. If your product is small enough and it fits in someone's hand, maybe have just an image of them just holding it. If it's a little bit bigger, maybe you can have it sitting on a benchtop or a counter or something like that, where people can get an understanding of how big it is in comparison to another object. Another example of this might be that your product is on a table and behind that table, there's someone standing there.
This gives you a bit of a relative idea of how big the product is in comparison to a person and really helps your brain understand the size of it. Similar to a lot of the other examples, this one might not seem obvious to you. You know your product better than anyone else. So treat them like they've never seen it before. Show them exactly how big it is so that you don't have anyone complaining that it arrived at the house and it's massive and they thought it was tiny.
