Every physical product you buy needs packaging, but you might not realize the untapped potential your packaging can provide. Your packaging is your billboard; it works hard for you and is the first physical touchpoint for your customer. Plus, 63% of consumers say packaging appearance compelled them to purchase the product again! In this workshop, you'll learn about packaging best practices, how to optimize your shipping costs, how to increase sustainability, how to boost customer loyalty, and finally, how to prepare for Black Friday Cyber Monday. Learn more about Shopify Fulfillment at www.shopify.com/fulfillment and check out the Arka App heretext.