Content is queen: how to use content to sell this holiday season

September 3, 2020

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Your content is the first interaction your customers will have with your brand. Join founder and CEO of KinkyCurlyYaki and Shopify Expert Vivian Kaye to learn how to make that first impression count! In this workshop, you will learn to effectively use digital content such as blogs, videos, lookbooks, etc to increase traffic to your website and convert them into paying customers during the holiday season.

Vivian Kaye

Host

Vivian Kaye is the Founder & CEO of KinkyCurlyYaki, one of the premier textured hair extension brands for Black women, disrupting a $6 billion industry. Vivian has graced international stages, enlightening entrepreneurs with her sage business advice and riveting stories of overcoming the challenges of running a multi-million dollar eCommerce empire all while balancing life as a single mom. Vivian has been featured on Shopify's Expert Academy Series, Ted Conference's "The Way We Work" and Ezra Firestone’s Blue Ribbon Mastermind. Vivian has also been featured in digital publications such as Black Enterprise, Ebony Magazine, Refinery21, Blavity and podcasts such as Shopify’s Vanguard, Side Hustle Pro, Being Boss, Hashtags & Stilettoes and She Did it Her Way.

Build an online store for your business with your new skills.

Shopify has everything you need to start selling, all in one place.

Start Shopify free trial

Try Shopify free for 14 days, no credit card required.

<h1>Build an online store for your business with your new skills.</h1><p>Shopify has everything you need to start selling, all in one place.</p>