0:03
So we are back, I know we have lots to cover, and I know we probably haven't had sound from the top. So now the rock, let's jump right into it from the top. I'll do a really lovely introduction for Elise as well, just because she's wonderful. And she works at tailwind as a Pinterest and product specialist. And as well as a marketing manager. And she's a speaker on all things. Pinterest Pinterest adds Pinterest marketing. She's been running an agency since 2005.
0:28
And so I'm very excited for this topic. And I know I'll be taking notes. I know in the chat. It's probably even more excited. We will try to make a little bit more interactive. So if you do have questions as they come up, just make sure you're popping them in. Maybe halfway through we'll pop in. We'll chit chat a little bit just so that you're getting value ongoing. And at least I will let you take it once more from the top. So the first thing we want to talk about here, so, you know, there's a reason to consider Pinterest marketing at the very least, but marketers who use Pinterest with success, because they know how to use it, love it.
1:04
And part of the reason why is because it is the number to refer of social traffic for most people. Now, with a lot of tailwind members, Pinterest is far and away the number one refer in social traffic. So, you know, free traffic is always a nice thing. It's not a huge platform, but it is growing, and right now, we're at about 442 million monthly active users and those users are performing about $2 billion searches every month.
1:36
And our goal today is to learn how to appear and as many of those searches as we possibly can. 97% of the searches on Pinterest are unbranded, which makes it unique. If you think about other search engines like YouTube or especially Google, when a person searches, they generally have an intense and oftentimes is connected with a brand.
2:00
When people search on pinterest, they are really looking for ideas and inspiration as opposed to a particular solution at that time. So, for instance, they are more likely to search for things like running tips for beginners than they are for Nike running shoes. So why this is good for a lot of e-commerce Sellers is many of us have not been around for decades and spending tens of thousands of every month on brand awareness.
2:27
And this kind of levels the playing field for us so that we can be found as well because people are open to new ideas. And 83% of earners have made a purchase based on content we've seen from a brand on pinterest, I would be one of those for sure. And part of the reason for that is that brand content can look very negative on Pinterest. It does not feel like an interruption.
2:52
And I think we can all relate to this. We don't need anything, but we suddenly find ourselves needing something. So 72% of Pinterest users say that it inspires them to shop when they aren't actually looking for anything. So Pinterest being a visual search and discovery engine, they want to help us with not only what we think we want, but what they think will want.
3:16
And it's amazingly effective. Now, something unique to the shopping, to our shopping frame of mind is that the number of prisoners engaging on shopping surfaces on Pinterest grew from over 85% from people to October of 2020. So a lot of that probably had to do with the pandemic, with people shopping from home more than usual, but also had to do with some of the new tools that Pinterest has introduced for Sellers.
3:45
And we'll talk about a few of those. Another thing we really love about Pinterest and you're going to love as well, is that the investment that you make today, the investment you're making right now in this webinar, can pay off for many years to come. And that's just not the case with Facebook or Twitter or other platforms. So here's just an example from some Talin marketing that we wrote a blog post in 2015.
4:11
Here's a pin that was created in 2018 and very recently. Still, it's sending us 130 visitors a month. So even though Pinterest is really looking for fresh and new content, if your content is really good and relevant to what people want, it can continue to perform for you for months and even years to come.
4:35
Which I really love that when you're content just keeps working for you. So thinking about who we can expect to reach on pinterest, obviously important to know whether your people are on their 80% of us moms. Of course, moms are often the decision makers in buying purchases. Many millennials are being added. And even though it is overwhelmingly female, still the younger guys are starting to catch on.
5:00
So about 40% of millennial men in the US are on Pinterest. Interestingly, in other countries, it's a little bit more even. So in the u.k., it's like 50-50 men and women. So looking at the distribution by age, it's a fairly young platform, again, overwhelmingly female. This comes from the Pinterest audience insights, which when you set up your account, you can see this as well.
5:28
And then you can actually compare your audience with the overall Pinterest audience, which was quite interesting to see who is looking at your content. What kind of content they are looking for is probably not a surprise to any of you who have been on pinterest, right? Its home decor, DIY and crafts, art, entertainment, education, food and drinks, women's fashion. But if you're not seeing your industry on the screen does not mean that Pinterest isn't for you.
5:57
You just have to find a way to make it work for you. And we'll talk about how to do that. This is important to packaging your product in a way that inspires people to act, so what they are looking for will be ideas and inspiration and solutions. So they're looking for things that they can actually do that will make their lives better.
6:20
I like to say that Pinterest is the introverts network. It's a place we go to make our own lives better, right where Instagram is about the selfie, Pinterest is about yourself. So always have that in mind. It's not a place necessarily where people want to learn more about you and come to trust. And like you, it's a place where they want to make their own lives better. So if you can give them that, no matter your industry, you can succeed.
6:49
So the devices that they're using are overwhelmingly mobile. And the reason this is so important is when we think about our pin design, you have to make sure that it is legible and clear on mobile. So let's talk about the basics, right? Your profile. You're going to want to have a business account. You probably already have that for one reason. It is in terms of service.
7:12
If you're going to use it for business, you need to have a business account. But also it's very different. So this little guy on the left over here is my mother's personal account, where you see she is trying to convince me to get another dog, which I do not need. Over here on the right, we have a business account and e-commerce business account. And you'll see that the default view here is the shop tab, which shows all of their products.
7:37
Right so that's going to be a big benefit over having your personal account. It's also going to give you some analytics and some other capabilities that you would not have otherwise. Now, when you verify or claim your site, you get even better analytics and you help people find more of your content because you see this little guy here, a baby baby wrapped carriers.
8:01
Any time content from your site is panned by anybody. This is going to follow along with it. And help people who are interested in your products to follow you as a source of that kind of content that they want. You will also want to get rich penns, it's not a difficult thing. If you have a website developer, you can just send them the code, and they can do it for you.
8:25
You can do it for your products. And then it will pull in the prices and the title and description and update those for you. Having a price on your pin can be very effective for conversions, but putting it on an image is kind of tricky, right? Because if you change the price later, that price is out there, right? They click on it. It says $19. They go to the site, it says 50.
8:48
That's that's not an ideal experience. So using rich pins allows you to have the additional information that will be automatically updated. You can do the same for recipe pens and blog post as well. Now, especially when you're on Shopify product, these are really important, especially if you have a large number of products to sell. And I was so happy when you came up with this integration because setting a product in Pinterest is tricky.
9:20
But this 5 minute connection with the Shopify app can make it really easy. And then you can get this shop tab. And what it does is it pulls from your product feed. I'm sure you're familiar with Google Shopping. This is very similar. It will look at your website every 24 hours, pull in your inventory, update prices and availability, and it really gives people an easy way to find and buy your products.
9:47
When you have your shopping feed set up, you can apply for verified merchant status. And that's going to give you a few benefits, such as this little verified marching button. Now, I know it's kind of a vanity thing, but on the other hand, it gives people that confidence that you are a verified merchant, someone someone people can trust. And it's not that easy to get verified merchant status.
10:12
You've got to have your privacy policy in place. You have to have shipping and return information. You even have to have an email address that goes with the domain name of your site. So a few things you can do to try to get approved that first time and save yourself some time. But why you want to do this, aside from that little badge, is that your pins are going to show up on the shop tab.
10:37
It also is going to show up in other places where people are more likely to buy. So they give you an advantage in putting your pins where they've noticed people are more likely to buy, such as over in the shop. Look you can also show up in branda suggestions, anything you see in a shop by brand is going to be a verified merchant. So take a little time to get that done.
11:04
It should pay off for you. So we talked about this being a search and discovery engine, and whenever we talk search, there's going to be there's going to be key words. It's not nearly as complicated as Google. It's really quite fun. So let's talk about. Where we can find some keywords, Pinterest search is the easiest place to do it.
11:27
It will feel very much like Google. If you haven't tried it like this, just enter in one of your basic keywords. You're going to end up with a different list than you have for Google. Right, because that intent is a little bit different. And people are looking more for inspiration and ideas than they are necessarily for a specific item. But start with these. It's going to give you some suggestions.
11:50
And then when you click on one, you may or may not see this guided search seems to be coming in and out right now. Not really sure what's going on. If you don't see it, try a different browser. But what this is telling us as marketers is, hey, in relation to the search for dresses, these are some of the popular search terms. So pull out any of these that are applicable to your products and add those to your list.
12:18
If you do not see guided search, keep scrolling down, and you're going to see something similar right in the feed, more ideas to use for keywords. And of course, they didn't create this for us, so they created it for shoppers. But it works really well for your keyword research. Another little trick is inside the ads dashboard, so if you create a fake campaign because we're not going to run it this time, once you get to the targeting options, you get to the keyword box where you can extend your reach by adding in some keywords, and then Pinterest will pull some very related keywords for you.
12:55
I love this method because it's so easy to make a list as you're clicking these keywords. It's going to drop them over here on the left copy paste added to your list. You will never run out of keywords. Another one of my favorite tools in Pinterest is Pinterest trends, so it's trends that Pinterest com, it's available for the US and Canada.
13:20
And we'll talk about the real purpose of it later. But the way we can use it for keyword research is to enter your search term. So let's say, all right, I entered summer dress. It's going to pull related terms for us. And as we'll talk about it a little bit, those graphs, the up and down lines are showing us when these terms are most relevant to Pinterest searchers.
13:41
And that can help you tremendously to get found. So where are we going to use these keywords, we're going to use them everywhere, we're going to use them on our site. So Pinterest does look at your content on your site. It's going to look at the title of your product listing or blog posts. It's going to look at headings, is going to look at the body content, and they want to see some kind of continuity.
14:06
And the reason for that is very simple. They want a good user experience. They want someone clicking on your pin to arrive somewhere that makes sense to them. So use your keywords. If you're already going to use them on your product listing, use them on your pin titles, your pin description and your board title as well. Always saving only relevant content to a board. We'll get to that in a minute.
14:34
We'll get to it right now. So in our names and descriptions, we want to use those. This is a good example from a blogger friend of mine. It does not have to be complicated. Pinterest tips for bloggers, very simple tips on how to use Pinterest makes a lot of sense. Everything in here is going to be relevant to that topic. OK, so how do we make our keywords into engaging titles or names, descriptions, how do we make people want to click on them?
15:02
Here's an example from Tiffany's. It's fine. Like CEO wise, this is fine. And probably all they have to do to succeed on Pinterest is be there and have pictures. But it's not super engaging. So let's look at another one that they did a great job. This is also their board title is travel size beauty. Now, they could have just done beauty products, right, but that's not very specific, so they did travel size beauty.
15:36
And the real smart thing about that is that then they were able to include terms such as travel tips, packing guides, travel size versions. So if they have a blog, they can also include those blog posts in this board. And it will make a lot of sense, along with, of course, their travel size beauty products. Again, that relevance is super important, especially that first time that you send your pin out, you want to send it to the most relevant board.
16:01
That gives Pinterest a signal. OK, this is about travel, size, beauty. It really does make a difference. Another thing that makes a big difference, what we're talking about search terms and also talking about likelihood to click are your pin titles. So these little arrows here are pointing to your pin titles, and they really serve as kind of a headline for your pin.
16:28
So you may or may not use text on your pin. So your pin title can give some extra context. So you have up to 100 characters, but concentrate on those first characters. Because that's what people will see in your feed. And don't repeat what's in your pin description or what's on your image. Use it to add information to encourage people to click. So this is a great example here with Rubbermaid.
16:53
There's quite a lot of text here, but none of it is repeated in their title. They've used their keywords intelligently. And this one over here, I love this. I was searching for funny socks and I've just did a really good job with their keywords. Funny, save the chubby unicorns, rhino, gray socks. It's horrible. Make a statement about rhinos conservation with this funny. So a lot of keywords that would make sense for someone searching for this kind of a product.
17:22
And their pin titles in the feed, it caught my eye, obviously, because I chose this one for an example. So when it comes to pin descriptions, those are also very important for your CEO, even if they don't show in your feed and even if they don't show when you click as on a close up, maybe you're thinking something's wrong.
17:45
They just don't always appear. However, they are in the background. And they're working for you, for your CEO. So what you want to include, you don't have to write a book. One or two sentences is fine. Use those keywords again, including your business name, especially as a product seller. You're going to want to start to build that brand awareness. So including that in the first sentence of your description is good for you and your email sign UPS.
18:09
It's also going to build your brand awareness. So using clear, actionable wording and a strong call to action will increase your email sign UPS up to 70% and your online sales up to 6% So we want to do that. Adding a price can increase your online sales by 28% And remember, we talked about the best way to probably do that is with product pins, with your product feed, or by using rich pins, you can put the price right across the pin and some bold text.
18:40
But if that product price ever changes, you can't really get rid of all those pins. So let's talk about some really good descriptions here. I was looking for stationery and this these pins came up. It's a beautiful image. Of course, it caught my eye right away, but I wasn't searching for pins.
19:03
So why did it show up? Well, again, Pinterest is a visual search and discovery. So they are going to kind of expand on what you think you're looking for to help you find what else you might like. But also notice this, even though we're talking about pens, they're saying consider purchasing together as a gift for your stationery beasties. So they're using those related search terms, which makes sense in the ecosystem of pinterest, and how they show content to people.
19:31
So you can try that as well. And then this one here, I think I was looking for bath soaps, it's fun. It's much longer than it needs to be, much more flowery than it needs to be. But a smart thing they've done here is included some of the sense because someone might be searching for a specific scent. So definitely try getting a little more specific in your pin descriptions and you may show up in some unexpected searches, which could be very nice.
20:01
All right, so how do we come up with great ideas for pinterest, that's one of the most common questions. What do I pin? So a Pinterest idea? I think the best way to illustrate it is this video from Pinterest. And I'm going to see if it will play for you. And hopefully you'll be able to hear it because it's very short. It's quite funny. Oops, nope.
20:24
Sometimes it will play. And sometimes it will. Here we go. So if you notice and it was very quick, there are a lot of people searching for banana ideas.
20:51
I guess they don't need any more banana bread ideas because they have so many, what they want is something new and exciting. So how do we come up with something new and exciting? A couple of examples, this one is more for your blog idea, perhaps, but a Pinterest idea can be defined as what you're offering. Plus a mindset of a person looking equals a Pinterest idea.
21:17
So you might have a pretzel recipe. There might be an audience out there who's looking to improve their health with some gluten free options, so this becomes delicious, gluten free, soft pretzel bites. Or maybe you have a gorgeous dress. Think about. What kind of person is going to be looking for this dress? It might be something great to wear to a spring wedding.
21:41
You're already doing this with your advertising. So think about doing this in a way that you can frame cool, interesting. And new Pinterest ideas, things that people are actually searching on, searching for and will act upon later. So we have a list of everyday interests, seasonal moments and life events, and those are the things you can combine together with your idea, your product or your service, especially your product, to reach a brand new audience.
22:09
And that will be going out in the email, follow up for this webinar or you can grab it at that link there. You can also find exciting and trending ideas with trends, remember, we popped in there to look for some keyword ideas, but this will really help you figure out what people are searching for today. So when you go to trends that Pinterest com, it's going to show you what is trending this week, which is very cool.
22:35
It's also going to show you below that some of the most popular categories of pins in what's trending for those excuse me, that's a great place to start. But if yours doesn't show up there, you can enter one of your kind of main keywords in the search and it's going to show you, OK, when should I be writing about spring dresses? It's not right now.
22:58
This is right now. Write the time to write about spring dresses was probably, I don't know, several months ago or several months from now. But that's what we're seeing here. This is a search trend volume. So if you have a spring dress, you're not really sure how to frame it or going to talk about it in a certain way. Trends is super helpful for that. Another place you can find some great ideas for what's going on now in Pinterest is inside of tail-end create, which is allows you to create gorgeous Pinterest images in very, very little time.
23:33
And what we've built in are some trending designs for the months. So if you go in there now, look at trayning, December and January, you'll see those. We also have seasonal color palettes, which will help you kind of put more relevant spin on your content. You can also look at tailend communities to see what people are resonating with.
23:57
So in this example here, this penford, do you have a sales funnel strategy in your business has been shared. 953 times that if you go into a product community and see something similar, is it the styling of the image? Is it the product itself? Is it the way it's framed or the event. It's talking about? Look at those that are most popular and do something like that.
24:22
You can also go to pinteresque predicts com, and last year, Pinterest did something very similar, they had 10 trends that they thought were going to take off in 20. 2080 of those were correct. And one of the ones that wasn't was travel. And really, let's give them a pass on that, because nobody could have predicted what was going to happen to travel last year. So Pinterest predicts has some pretty interesting kind of out there.
24:47
I had to Google kind of terms, but they are seeing those trending up. And they're thinking those are going to take off for this year. So absolutely. Go on. And Pinterest predicts dotcom and filter for your industry. And you can even filter by the generation you're looking for. It's very, very interesting. But you should be able to find something in there for your products that you can lean into and see if the right 80% is pretty good success rate.
25:16
So let's talk about making plans that people can't resist. It's easy to just use a product photo and that's probably fine for your shopping feed or for your product, your tagged tagged pins. But in general, when we're thinking about what makes a pin really work, these are the principles that Pinterest shares with us. One is visually appealing, obviously, although I have to say some of my ugliest pins have been the most popular.
25:43
So you just never know. We talked about original ideas, right? We don't need anymore banana bread ideas. There is another example about people searching for green ideas, but no more succulents. So let's just try to make it original. Also keep it positive. So on some platforms, it can really work to be a little bit click baity or a little bit negative using some fumo.
26:11
But but Pinterest is really a lot of people's happy place that we want to play into that and keep it a very positive environment. People react to that. It really will make a difference. We also want to keep it relevant. So inspirational ideas or products in a gorgeous setting are nice, but make sure it feels like it's within reach. We also want to make it actionable.
26:34
And we'll talk about how very important that is in a minute. One of the things. We also want to do is always add some subtle branding and what that's going to do is make it more likely for people to convert. But it's also going to increase your brand awareness. So when we say, subtle branding, we mean like a logo and/or a URL that doesn't take over the screen.
26:57
But people can clearly see, oh, OK, this isn't just someone showing a cute chair. This is something I can probably buy. And this is who I'd be going to. Including a call to action in the image and description can lead to 6% higher sales. So let's do that call to action, get your choose your find your writing shop. Now, all those things can increase action on your pins.
27:25
We also want to keep that consistency from PANDA landing page. We talked about that in terms of the CEO and keeping your keywords similar, but it's also important when talking about your image. So if you click on the image on the left. And you just go to a home page for is any optical, that's a frustrating experience because maybe you love those glasses at the top. And then you can't find them.
27:53
But if you do keep that consistency, that can lead to 13% higher sales. This is a really important one, right, 20% higher, more sales, who wouldn't want that? And it's a pretty simple thing to do. And trends makes it really easy. So lean into those seasonal events in everyday moments. So think about it right now with what's on people's minds and the issues in the news.
28:22
Having a picture of 40 kids and all their parents standing around together and an inside party, is isn't it festive? For a lot of people, it feels a little scary. So think about really where people's minds are today and think about how to frame your photos. So that it feels not only safe, which is sad. We have to think about that right now, but we do, but also very appealing.
28:48
So get a taste of summer with the very best chicken salad probably wouldn't work right now in January, but come March is going to do really well. Use call outs for your products, so if you have something unique about your product that people really need to know about, go ahead and call them out because they may not be able to notice it from a pin on their phone. And while branding is important, we've talked about that quite a bit.
29:15
Don't be afraid to experiment a little bit, try something new, because sometimes that is what works. And you can learn and kind of iterate from their. I mean, we're talking about adding copy to pens now, a lot of times product pens have zero copy. We work with a Pinterest ad rep and when she has an e-commerce seller and they're going to just advertise a pin with just a product on it, she will actually go and make pins for them with text on them because they perform.
29:49
So much better. So, yes, of course, use just your product photos. If you want to, but. Even adding just your branding can make a huge difference in conversion, but when you add something like this, where we have a lifestyle photo the brand, just a very short statement about the product, and then the product, you just can't miss what this is about. And this is likely to convert quite well.
30:15
Including people or pets, but I mean, used to be years ago, we would say, don't include people, people want to see themselves and they don't want to see somebody else. People change, trends change, and now people and pets can really increase your sales. And who doesn't want to look at that little face? Try testimonials so we don't see a lot of these on pinterest, and that alone is a good reason to give it a try.
30:42
We know testimonials work elsewhere. Try them on Pinterest. And again, use that lifestyle setting, maybe you have product photos from your manufacturer, you can use those, but which is more appealing, you're probably already doing this for other networks. So absolutely use them on Pinterest. Try to tell a story right, with the little puppy, with the mud.
31:06
Here's a happy couple using your products to tell a happy story. And then we have video, so Pinterest is very enthusiastic about video, and it does show up quite well in the feed and you don't have to be afraid of it. I know I, I get a little intimidated by video, but this one made me feel a lot better because all it is this cute cover photo and then watch what this is.
31:36
We're not getting any sound, but it doesn't matter if it's just a little music, I think, but it's a kid at his table. So if you have a product, could you show it in use in a regular home setting? This was a really easy video, but look at the engagement. It's getting. 752 little reactions. So there's some video specs, you'll get the slides from this.
32:04
So that you can check those out later if you want to. We have a couple of different types of video that you can use, and they all can kind of drag or drive more attention to your pin. So let's look at this. That one always plays for. It's not supposed to. This one here, flora and fauna. Right This was just a little bit of animation on a pen. Doesn't really add to the experience. This was kind of a step up.
32:28
Right we've got some real motion going with the little text on the image. But this one over here is more like our lava lamp. It's teaching us how to do something. And if we have sound in here, it's very produced. It has some really good branding in there. It's something you definitely want to consider with video. But it doesn't have to be this fancy lava lamp kid is awesome, so if that's what you can do for your products, show it.
32:54
And use. You should definitely try that. But maybe you're thinking, OK, I'm not I'm not a designer, so some tips for those of you who may feel like a little out of your depth when it comes to design. Using colors, multiple colors and pins is often very successful. So some examples here. This frida's one.
33:16
I don't like Fritos, but I always notice this in my feed because of the gorgeous contrast here and how vibrant it is. This one as well. The Instagram color theme does quite well. If we contrast that to some examples over here where they're just very monochromatic. Those don't tend to do as well with a possible exception of this really bright yellow, very vibrant. This may do quite well in the feed.
33:44
But not just any color. So it's a very subtle difference to go from really garish to put together. And you can use like a color pick eyedropper to pull those colors out of your products to use and text on your image. And you definitely want to make sure that your product is highlighted front and center in the image, if you've ever watched an advertisement on TV and thought, what was that about?
34:10
What was that product? We don't want to do that on Pinterest. We want to make it very clear what we're offering to people, and we want to make it clear to Pinterest what we're offering. So Pinterest is able to look at this photo and pull out that there's a launcher, there is a palm tree, there's a suitcase. So make sure, especially when featuring your products, that those are front and center.
34:38
When talking about product photography or any pin photography, we want to keep it more of this natural lighting as opposed to super dark or kind of overexposed, it's just does better. Pinterest is kind of a world of realism where Instagram filters can do really well on Pinterest. It tends to be a more natural look that works. Keep in mind the rules of composition, but then break them when it looks good.
35:06
So over here, we have kind of our following, our typical rule of thirds and over here, we don't. But it works. So kind of like, no, no, your rules, then break them. But here are some things that are super important, said this over here, it is a Bank of America pin. Yes, finance does amazingly well on pinterest, but there's so much text and there isn't enough contrast.
35:31
You cannot read this. They promoted this in a. Yeah, it makes me sad. This 1 over here. The second one. What kind of blog should I start? It's not the most beautiful pen, but I see this all the time. And it really stands out because of the bright colors and the big bold text. When looking at your text, people like to use curly fonts on pinterest, but there is a little bit of a danger here.
35:58
So so Pinterest can read the text on your image. And we'll also use that as a context to figure out how to distribute your pin. Now, as a product seller, the main part of your image, obviously, is going to be your products. So your text isn't as is important. But notice here that they cannot read this word fully. This images from the Pinterest engineering medium blog and what they're illustrating is, yes, we read text on image, but we cannot read this letter.
36:31
So if you're going to use curlee fonts, try to use it for keywords that are or for words that are not your keywords. Another one here that I think is especially relevant for four product Sellers or e-commerce, this is a still shot from a video someone sent me saying, hey, we're getting a ton of saves on this pin and a lot of traffic, but like no sales. What's up with that?
36:57
So I looked at it. And what it looks like because it's showing the wood burning of this turntable, what it looks like is a tutorial for how to create a turntable with wood burning. What it actually is, is a product pin of someone selling these custom turntables, which are really beautiful. But there was no signal anywhere to make me believe that I could buy this.
37:21
So think about giving that context. Remember, we talked about having a call to action on your pin and the pin description. Give let people know what this is. It's not just a tutorial. It is something they can purchase. Other places to look for inspiration include Pinterest on Pinterest boards, especially this Pinterest creative gallery.
37:48
They have some beautiful pins on here. And I. I use this one all the time. Another great place to look for some ideas, for some very modern looking designs is going to be magazine covers. So if you just Google magazine covers and then click on your product type, you're going to get some really beautiful ideas that will make some very modern looking pins.
38:15
Another thing to do is to just go right into Pinterest and search your keywords. I've done this here for dinner recipes, but obviously with something more for bloggers. But you can do this with yours, because what I wanted to show here, everything is yellow and brown. So if I'm going to create a pin, it's not going to have yellow or brown.
38:38
All right. We want something to stand out. So do the same for your content and see what you can create that will stand out in a feed of same. My favorite, of course, and I may be slightly biased, is talon's create. So little and create. Start with your content. And we'll show you in a minute. And it will pull in the images from your website.
39:01
It will pull in the title from your website, and then it's going to give you literally thousands of options for pens that you can tweak and use no design experience required. All right, so now we have some gorgeous pens. How can we publish them quickly? You can save or schedule on Pinterest. Just go to Create and create a pen. It will walk you through the process.
39:23
I think you can pin schedule up to two weeks in advance, and there's a limited number you can save. Of course, again, biased prefer tailend. And one of the reasons is we have our smart schedule, which looks at your followers and when they are most likely to be on Pinterest and engaged. And the reason that that is important is because your content will go to your followers first.
39:49
Right when you put something new out there, Pinterest will share it to your followers. First, they look at how your followers respond to that. Are they engaging with that content or are they not? And that's how they decide how far to distribute your content. So catching your followers when they're on and engaged really important. You can also use the tail on browser extension. It's very easy.
40:16
We'll will pull up your printable images. And then you can schedule. OK And also inside of tail-end, there are tailend drafts you can schedule from there, you can upload photos and create pens there. But of course, my favorite is tailend create. So I wanted to just show real quickly.
40:45
How we can do that, we're going to pretend to be Pottery Barn today, I love their site because basically their product menu serves as a guide for what your boards would be. Right so if you're thinking, what boards should I create, it's really based on your content and what you're creating. Distracted by all these beautiful pictures, they would create boards for all of these things.
41:10
They would have a ton of boards, but you could do the same thing. Look at what are the categories of products that I'm selling. Those are, what your boards are going to be. So let's grab just any pretty products. I'll grab this one. OK, and here we go.
41:34
I'm going to grab this You early here. And we're going to start a design and pinterest, it's pulling in my brand preferences. It's got my logo and my colors and my fonts all in there. And it's going to be slow because we're on a webinar. All right, so I'm going to add in my link and it's going to think for a minute and it's pulling in some site photos.
42:02
You can also upload your photos. If you to or search stock photos. But I'm sure you have great photos you can use. Yes, I'm going to pull in this one, this one. The hours have beautiful photos. And this one. OK, and then I'm going to create some pins. And super fast.
42:27
So there are too many options for me here, you could go on forever, so I am going to limit it to product. Depends then if I have OK, I'm in the fashion industry, I'm going to pull just the ones that I think would do well for fashion. Should probably do home. Right, because that's what we're doing. Yeah, so you can try on different looks like I like this one, but I'm not sure about that brand color of mine, or maybe I like this combo, but I want to try different photos or I want to try to text the other elements, different places.
43:03
You can just select a few that you love, you're going to want to tweak them, definitely make them perfect for you and use different text on the different images to see what really will resonate with people. But once you have them ready to go, you're just going to add them to your tail and kill. And then all you need to do is enter in the boards you want and the description, and add them to your schedule, so it really does not get any faster than that.
43:35
So I would give that a try and that you can use that with your tailend trial. So I would give that a shot. Tools you can use a lot of people like Photoshop. There's a high learning curve on this one, but definitely very powerful can make great images. Ezel and kambah also have some great designs. A lot of people like those, of course, my favorite being very biased, but also because it's so fast and easy.
44:02
And the designs are beautiful tail and create. And then we recognize this from the dashboard and the drafts that we just looked at. We just pause for a SEC. And I think we're probably a few minutes off the top of the hour just to be mindful for everyone who if you do need to go, we will send a replay for you.
44:25
But I think at least if you're open it open to it, I would love to stay on a couple extra minutes and answer some questions maybe before we dive into the next section, because I know lots of you in the chat who are maybe either just starting out with pinterest, you haven't started or there's actually quite a few of you, like Tara says that she has a ton of traffic already on pinterest, which is amazing, jolina.
44:49
So, yeah, however, her question is not getting that many sales. So the question as well from jolina and Tara is kind of what's your best advice for converting all the traffic that you're getting? And I know you lightly touched on. I believe it was the cheeseboard or something that you said that maybe it's just a product image without any context.
45:13
So people are maybe getting misled. So I think that was one tip of maybe having text or sort of like what albats did, the product and the lifestyle image or any other kind of common mistakes or advice for actually converting a lot of traffic. Yeah so we also had that tip about the call to action being really important. So even like the one is one is great, but they probably could get even more sales by saying find your pair.
45:40
Now Right so it's setting people up to take that action. I think, though, that a lot of times it's. It has to do with the mindset of penner's right there looking for an idea, inspiration, they're looking to plan. And by later. They may buy bye today, but they may bye in three months. So what I do recommend is people concentrate on getting people to their website.
46:04
And then onto their email lists from Pinterest and then warming them up that way with a sale. I think a lot of sales that come through from Instagram or from your website probably deserve some credit from Pinterest. It's just really hard to track that kind of thing because it is so high up on the funnel there. But do you work on getting people on your email list from Pinterest and realize that they may never have seen you before, like this may be their first experience with you?
46:35
So making it really easy to opt in fairly quickly when they land on the page is probably going to be helpful as well. Yeah, that's a good tip. And I liked your differentiator between Instagram. It's maybe build that trust with you, but really sort of change your perspective on Pinterest. Somebody there, they're not searching. I want to buy black t-shirt. They're probably searching.
46:57
I want a casual outfit today, weave in. So I love that formula that you had a few Shopify specific questions. I think these are really great from Janice who asked, do you use the Pinterest keywords in your Shopify product description or your board description or both. Yes everything ok?
47:21
Yes, absolutely right. Because what Pinterest wants is a really great user experience. So if there's a complete disconnect and keywords, Pinterest will pick that up. Right, because I do look at your product listings. They do look at your pin. They look for the connection. There doesn't have to be exact all the time. Or you can branch out a little bit, but you do want to keep that continuity there looking for that.
47:46
Perfect, and then a little bit different, but similar from the Dems who says that I notice that when we create pens manually, it doesn't do rich pens properly. And so the question was, is it better to pen from your web page or create a pen manually and then add a link to it? You know, it really should work properly either way, because Pinterest is pulling the information from your site.
48:11
So what might be happening if you create manually and you look at it immediately, that may not be pulled up yet? They look about every 24 hours or so, so maybe check in 24 hours and see if they've pulled it up. Otherwise Yes, you can pin from your site or you can go into, but it sure is something you shouldn't have to think about. OK, it's maybe a little bit delayed, but other than that, another one from Janice.
48:39
Is there a way to edit pen descriptions in bulk for product pens imported from shopify, or do you recommend creating duplicates with unique pen descriptions and keywords? So are we talking about editing descriptions on Pinterest or in shopify? I believe is there a way to edit and descriptions in bulk? So I believe she has, let's say, 50 products. She's importing them.
49:03
And she wants to start tweaking the descriptions. Jenness, you can clarify, but I believe it's in Pinterest. OK, no, there isn't what you can do in that case. If you remember the example with a spring dress rather than just sharing the product listing again, can you create a new image that shows your product in a new context?
49:25
Right and then you can start from scratch with a brand new description that uses those keywords that will make it more relevant for what people want right now. Perfect yeah, because I think you're saying, again, like maybe on Pinterest for keywords might be a little bit different as well. And give you a few interesting questions about followers on Pinterest. So, Tina, are there some manual engagement tips and tricks to get the ball rolling on increasing followers?
49:53
Kim, same thing. Tips on getting followers. I'm actually curious is what if it's a search engine? Does it matter as much as an Instagram to have followers. And then also, if it is any tips that you have for us? Yeah So you you're on the right track if it is a search engine search and discovery engine. So your content is going to go much further than just your followers.
50:16
So in that sense, it's not vital. However, like we said, Pinterest is going to show your content to your followers first. We've also noticed that talent that people with larger followings do tend to get more engagement. So you do want to grow it. But you do want to get those engaged followers, because the last thing you want is to attract the wrong audience when they see your europeans, they ignore them, because Pinterest takes that as a strong signal that this is not content people want to see because they're really taking the word of your followers to look for that.
50:48
So some ways to do that would be to invite your already engaged audiences on your blog or your email list to follow you on. And also those set up things we talked about where you're verifying your website. So that it makes it really easy for people to follow you when they see your content, whether you share it or whether someone else did. I love that. And from Angela, any tips on getting approved as a merchant on pinterest?
51:15
Oh, I think I gave the ones I have, right. So that's the privacy policy, the shipping and return policy. You've got to have an address on there. And the other one was having an email address on your domain. So rather than having a Gmail address. That's right. And I don't know of any list anywhere that tells you all those things. Those are just the ones that I've heard are important. Amazing so let's do one last question.
51:42
This one's an interesting one, how often should we be pinning and yeah, how do you kind of approach that, let's say, for somebody who is new to pinterest? Yeah so I think some of it's going to depend on how much content you have, but you do want to be consistent and you do want to have kind of a slow trickle as opposed to once a week.
52:04
Barrage of Pinterest would like to see that consistency. They recommend adding something new, a couple of times a week. So when we're talking about new, we're talking about a new product or a new page. So I would aim for that. There are ways you can kind of create new content out of old content, but there's no magic number. We noticed that a lot of in our members, for talim, pinning around 15 to 20 pens per day is where most successful users are.
52:40
Good good to know. And I'm going to be sneaky and add one more question, just because I really like this one from Rose. How would you alter your suggestions for a retailer with only one product? We do have a lot of people who have what may be one higher priced or they're just starting out with one product, obviously not going to keep posting the same photo over and over again. So I'm sure you have lots of ideas there. Yes, I don't we probably not going to like it.
53:06
So it's a blog. So blog content does really well on Pinterest. And when you can blog about your products, you're going to get a lot more eyeballs on it. So something you can do, because in this case, maybe you're not blogging for Google. So it doesn't have to be a comprehensive 3,000 word article to work. Maybe it's just inspiration.
53:30
A lot of people do like gift guides or gift roundups. So it could include your product, press some of your friends products, too, which is creating this kind of inspirational, simple content like how to set the perfect Sunday dinner table and maybe that includes your product in it, but some other things as well. It doesn't have to be a huge blog post, but it does need to be valuable and to kind of showcase your product in that moment, that that holiday or that mindset.
54:03
I love that actually, know, if there's maybe not so many images you can do with the product, then at least get creative with the blog, import all that. I love that. So I know from our end, we can keep going for a little bit longer. So I'll kind of let you if you want to finish the presentation or you want to wrap up in about five, 10 minutes, I'll yeah, I would like to finish off with someone banging on my door.
54:30
So if you'll hold for just one second, I'll let them know that we're. I'll be right back. Well, that's all good. We will look out for your cats. You said, you have quite a few there, so I don't think I see any. But if anybody's on the chart, if you have any other questions, maybe we'll be able to squeeze one or two at the very end. But of course, the replay will be sent. Hopefully we'll edit out all of the fun at the very start.
54:58
Who knows? Keep that for some pranks later on, and we'll send you all the links that we've been sharing through the chat and the presentation and all of that fun stuff. So from here on out, at least I'll let you take over. Thank you. Thank you for your patience. Do somebody's dead plant behind me? I'm so embarrassed. So let's talk about how to get more shares on Pinterest and tell you the reason why this is important.
55:22
If you look at the traffic you're getting, if you look at your analytics, a lot of times the traffic is coming because other people pinned your content, not because you opened it yourself. So we want more of that activity because interested in it as well. So one of the ways you can do that is by adding the pinterest, however, save button, so just Google Pinterest save button.
55:48
And that will show up on your pins, on your images, making it really easy for people to pin it when they are on your website. Definitely want them to do that. A plug-in that we really like. And we use is military, so this is kind of what we were talking about before, right? Getting people to follow you. It's really important to get those engaged followers.
56:12
So catch them when they are on your blog and looking at your products and really loving your site, because those are the people who are going to engage with your content. They're going to save it and share it and help distribute it. My lecture is awesome. Also, tasty pens is a great plug-in if you have a Wordpress blog, so not everybody will, but if you do, it's going to allow you to put in extra images.
56:38
You're already doing this for your product photos, but for any blog post that you do, like if you kind of try that many blog posts idea we just talked about, you can give people more options for pens to share, and you can put in the text that you want. Also entail when to communities, it's a great place to connect with people I've gotten to know of many, many bloggers I would have never discovered if it wasn't for Talin communities.
57:05
But another benefit to it is that it exposes your content to a whole new group of people who may want to share it with their audience as well. So some just idiots get your content out more. Now if you've been unconscious for a while, or if you're about to start and you want to know if it's working, how can you tell? First, you going to figure out what matters to you.
57:28
So as a follower count? I mean, it might be, but more likely it's something like clicks and traffic and sales. Right but of course, with Pinterest mostly, we're going to think about the clicks and traffic. It's the website that does a lot of the heavy lifting for sales. So if we're looking for followers, you can kind of see that trend in your tail and track your brand page, you can see something similar in Pinterest analytics, Pinterest analytics are incredibly powerful.
57:57
They're also a little bit overwhelming for newer people. But something that's really easy to see on Pinterest is your monthly viewers. And what that number is, is the number of people who are seeing the content from your website. So whoever pens your content from your website, that number will increase. It's also showing when you share your own content, it's showing views from ads that you run, but it's also showing viewers depends from for other people's content.
58:33
Excuse me, so if you're sure if you're sharing other people's content, this number will include that as well. So it's meaningful ish depending on your strategy, right? If you're sharing 80% of other people's content, which I do not recommend at all. This number is really not meaningful for your own success. You also might want to look for saves, right? That's a really good engagement signal.
58:59
So in your Pinterest analytics, you just look at your overview filter by organic and look at your saves and how they're doing over time. You'll also be able to scroll down and look at individual pins in which ones people are engaging with. And then in tailwind you can oh, this is Pinterest too. You can look at the details on each pin that is being saved.
59:25
Talin pinna inspector is one of our members favorites because you can just easily see which pins are being repaired when they were pinned and then you can add them and schedule them out again, if you like. This is one of my favorite recent additions to the tale and family is a tale and Hopkins report, it's just very, very simple, shows you the top pins as far as clicks.
59:51
That's most interesting to me. But it also shows you save and click great. I want to point out here. What we were talking about, getting other people to share your content, you noticed that the top five pins that are driving traffic to my website are not pins that I shared their pins other people shared. So thank you, Jeff, and reegan, appreciate you sharing our content because look at the traffic.
60:17
It's sending to us. And then on Pinterest analytics, you can see something similar, you just have to do a little bit of sorting. Always looking for the winner. And figuring out what is it about this content that people liked? Is it the topic? Is it the color? Is it the design trying to do more like that?
60:41
You can also look at Google Analytics for your traffic. These numbers will never match up to Pinterest analytics. That's just the way it is. Pinterest counts, clicks and Google counts and visits. Those are not the same thing, right? Because it may not totally load on Google. So you would expect your Google numbers to be a bit lower. There's a dashboard put out by a friend of mine that you should definitely catch.
61:06
So it's Christy hill, Pinterest dashboard that allows you to see in your Google Analytics exactly which posts are doing very well on pinterest, but also which individual pin is working. Highly recommended. And in Google analytics, you can also, if you want to do a little more manually, you can look at network referrals and Pinterest or you can look at on pan analytics and they're going for up to 30 days of information, but they can be really helpful in the first weeks of new content going out.
61:44
I will show you impressions, saves and clicks on anything you can. So even if you pin someone else's content, you'll still see those analytics, which again, is kind of cool, because you can get some insights on what is working in general with your audience, not just of your own content, and then kind of borrow some ideas from that. Just the more details on analytics and the way you can limit them to the date range you want.
62:13
So was a lot of information. We have an offer to get started, but still in the first month free at a bit like free shop, if I told you so, that's everything you need to know to get started. And I thank you for sticking around a little longer, if you could, due to our restart. But Yeah.
62:36
Thanks for having me. Thank you so much. So that was amazing. I know I learned a lot, and I also appreciate all the screenshots on the step by step that you've included throughout the presentation. So those will be helpful as everyone is kind of building out those plans and getting started. I know, it's always great to have a little bit of a snapshot of what the pros are doing. And so we can do it, too.
62:58
So, Yeah. Thank you so much for your time. And we'll be sending the replay to everyone, like I mentioned in to the email that you subscribed with. So you'll be good there. And we'll also be continuing the conversation in the thread. So that we don't lose any momentum for anyone who's working on this. So ever on the call, I hope you had a very entertaining and also insightful hour and a bit with us.
63:24
Thank you so much for joining us. And we'll see you again next week. And once again, Alisa and the team at tailwind. Thank you so much for your time. Thank you.
