Online shopping has exploded since COVID and experts are calling for the biggest BFCM yet. But with that rise also comes a rise in advertising costs on channels like Google, Facebook, Instagram, and YouTube. Email is the number one channel you need for BFCM, and in this workshop, Privy CMO Dave Gerhardt will show why -- and then give you the real tactical examples on how, from how to grow your list to best practices for sending newsletter emails, order follow up emails, abandon cart emails, and reminders.