This tutorial outlines how you can create a personalized experience for your online shoppers.
You can personalize your own online store with:
Product recommendations is when products are dynamically served up based on the actions of your customer, like their browsing history. Product recos are tried and true because they convert.
Smart reviews are when reviewers add more info to their profile, like skin type, height, location, etc. These details give other shoppers a better idea of how the product relates to them and how it works. All in all, reviews add up to confidence and trust.
Immersive experiences use technologies, like Augmented reality and 3D images, to recreate that personal in-person shopping.
Easy returns are key. Having a simple and friendly returns process is an important part of closing the loop on the personalized experience.
Smart sizing charts help shoppers buy with confidence, knowing they’re getting the proper size.
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