Shopify Trademarks

Shopify Trademark Usage and Brand Guidelines

General Guidance on Using Shopify Brand Assets

When using Shopify's brand assets, it's important to adhere to the following general principles:

• Authorization Required: Any use of Shopify's brand assets generally requires express authorization in writing from Shopify.
• No Misleading Affiliation: Your use must not mislead consumers into thinking that Shopify has sponsored, affiliated with, or endorsed your company, products, or services, unless you have explicit permission to do so.
• Exclusive Property: Shopify's brand assets are the exclusive property of Shopify Inc. All goodwill generated from the use of Shopify's brand assets benefits Shopify.
• Respect Shopify's Rights: You agree not to take any action that conflicts with Shopify's rights in or ownership of its brand assets.
• Hyperlink to Shopify: When Shopify's name or Brand Assets are mentioned on a webpage, they should ideally include an embedded hyperlink to our homepage: https://www.shopify.com.
• Respectful Use: Shopify's brand assets must always be used in a respectful manner. They should not be used in a way that could harm Shopify, its products or services, or in a manner that, in Shopify's opinion, lessens or otherwise damages Shopify's reputation or goodwill.
• Prohibited Associations: Do not associate Shopify's brand assets with any illicit, illegal, deceptive, or harmful activities.

For comprehensive details, please refer to the official Shopify Brand Assets page.

Specific Trademark and Asset Usage Guidelines

Shopify provides specific guidelines for the use of trademarks and assets related to its various products and programs. Please refer to the relevant links below for detailed information:

• Shopify Brand Usage Guidelines provide general rules for using Shopify's name, logo, and other assets.
• Shop Pay Logo Usage Guidelines provides guidelines for using the Shop Pay logo and branding elements.
• Shop Pay Installments Artwork Usage Guidelines provides guidelines for using artwork and marketing materials related to Shop Pay Installments.
• Shopify Partner Marketing & Branding Guidelines provides branding and marketing guidelines for Shopify Partners.

Exemplary List of Shopify Trademarks

The following is a non-exhaustive list of trademarks and service marks owned by Shopify Inc. and/or its affiliates in Canada, the United States, and/or other countries. The absence of a name, logo, or mark from this list does not constitute a waiver of any and all intellectual property rights that Shopify Inc. and/or its affiliates have established in any of their product, feature, or service names or logos.

• Shopify®
• The Shopify logo (Shopping Bag with "S")®
• Shop Pay®
• The Shop Pay logo®
• Shopify Plus®
• The Shopify Plus logo®
• Shop™
• The Shop App logo®
• Linkpop®
• Shop Promise®

The ® symbol denotes that the trademark is registered with the U.S. Patent and Trademark Office and/or other national trademark offices.