New customer growth is a primary challenge for the large majority of brands, but finding a channel that delivers reliable, high-quality customers and requires little setup and maintenance can be difficult. That’s where Shop Campaigns comes in. It’s a risk-free acquisition program that delivers new customers on a pay-per-sale pricing basis. This article outlines how easy it is to establish a new acquisition channel that quickly and easily drives real results and sustained growth.
Approximately 43% of a brand’s customers are already using Shop. With Shop Campaigns, you can easily supercharge growth among these engaged mobile shoppers. On average, brands see a 2.2x increase in sales on Shop compared to those who aren’t running campaigns. Leading brands are seeing significant results with Shop Campaigns. Caraway has driven $2MM in revenue while Makari attributes 22% of their new customer growth to the program.
It’s also simple to get ramped-up. All you have to do is input your max customer acquisition cost (CAC), return on ad spend target (ROAS) and budget, and Shop takes care of the rest including audience targeting and creative optimization. Fifty percent of brands get their first order in less than 48 hours, and many brands report spending less than 30 minutes a week managing their campaigns.
Shop Campaigns gets your brand in front of millions of Shop buyers in both the US and Canada and also drives additional reach and awareness on top ad platforms like Meta and Google. This incremental awareness and impressions come at no additional cost, since you only pay when a new customer converts from your campaign on Shop.
Grow your brand across top platforms in partnership with the Shop brand, and only pay at the bottom of the funnel for fully verified customers.
Drive risk-free results
Grow your customer base with pay-per-sale pricing and never spend more than your max CAC.
Create Shop CampaignFind out how 3 top brands drive growth with Shop Campaigns
Caraway: $2MM in revenue to date from Shop Campaigns
Caraway, a leading cookware brand, faced rising customer acquisition costs, growing competition, and attribution challenges exacerbated by iOS 14.5 privacy changes. Throughout 2023, Caraway achieved over $2 million in revenue from Shop Campaigns, witnessed a 16x growth in Shop app orders, and significantly reduced their customer acquisition cost (CAC). The success of Shop Campaigns in driving incremental first-time customer acquisition and improving brand exposure solidified its role in Caraway's marketing strategy.
Blueland: Increased average order value by 4%
Blueland, a sustainable cleaning product company, successfully leveraged Shop Campaigns as a highly effective acquisition channel, resulting in a 2.6x increase in sales on the Shop app within three months. Additionally, in 2024, the average order value on Shop has exceeded that of their website by 4% and LTV increased by 7.5%. The simplicity and efficiency of managing Shop Campaigns, requiring less than half an hour per week, empowered Blueland to divert advertising budget from other channels to Shop Campaigns, solidifying its role in their growth strategy.
Makari: Shop Campaigns drives 22% of new customer growth
Makari, a 30-year-old specialized skin care brand, attributes nearly a quarter of its new customer acquisition to Shop Campaigns, which significantly boosted their growth. This resulted in a 4.9x increase in sales on Shop within three months and accounts for 22% of their new customer growth. Additionally, they saw a 4x increase in return customers, indicating high customer satisfaction and loyalty. The clear ROI, high-quality customer acquisitions, and seamless integration into their remarketing efforts solidified Shop Campaigns as a crucial component of Makari's marketing strategy.
Get started with Shop Campaigns
Watch this video to get started with Shop Campaigns in a matter of clicks, or follow the steps below.
Already running a Shop Campaign? Explore our optimization tips here.
Navigate to the advertising section of the Shop channel
Once you have the channel open, navigate to the “Advertising" section. If this is your first time setting up a campaign, you’ll see the option to “Create campaign,” which will open the campaign editor.
Choose your platforms
All campaigns run on the Shop app and Shop.app website, but you can also choose to extend campaigns on external platforms like Facebook, Instagram, and Google. You still only pay for conversions.
Enter your campaign parameters
From the campaign editor, you can name your campaign, set your parameters (i.e. daily budget, max customer acquisition cost, and return on ad spend). Once you publish it, the campaign will go live in the app approximately 24 hours later.
Please note, if you aren’t eligible for Shop Campaigns at this time, you won't be able to access the campaign setup page.
Track performance and iterate
A few hours after your campaign is live, you’ll begin to see performance data populate in the “Advertising” section of the Shop channel. Results are aggregated across campaigns and can be drilled into by clicking on the campaign name.
Drive risk-free results
Grow your customer base with pay-per-sale pricing and never spend more than your max CAC.
Create Shop Campaign
