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Boxraw grew to $8M+ in revenue and 7X the team all in two years

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Previous Platform



Fitness and nutrition

Use Case

Growth and scale, Apps and integrations, Upgrades

In 2017 Ben Ammana decided to launch Boxraw, and set out on a mission to show the world that boxing is about more than just fighting with your fists. Often waking up at 4am to read Shopify’s blog, Ammana relied heavily on Shopify’s online content and customer support to learn about ecommerce and launch his business.

With the brand quickly taking off and a growing team, the decision was made to upgrade to Shopify Plus in 2019. Boxraw now uses Shopify Plus’ User Roles function to onboard staff quickly and manage its expanding team. It also uses Launchpad to schedule its sale campaigns in advance, and create build up to its sales which frees up time for the team to focus on its vision of continuing to  inspire would-be boxers across the globe.

I was a one-man-band for eighteen months while launching the business. I had no experience in e-commerce. I read every single Shopify blog that was on the website and implemented the suggestions for my own business. I also really relied on the Shopify support function in the early days—they’d always be there with a solution to any problem.
Ben AmmanaFounder & CEO

With Shopify Plus, Boxraw saw results fast.


Countries a month being sold to across 3 global stores


Increase in staff in two years


Revenue in the last financial year

Join the ranks of brands changing fitness and nutrition every day.

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Find out how Boxraw and top brands are breaking boundaries and sales records with Shopify Plus.