Introducing Shopify Email

November 5, 2019

Email marketing designed for ecommerce

Our goal at Shopify is to make entrepreneurship more accessible, and that includes making marketing a lot more approachable. Today, we’re introducing Shopify Email, an email marketing tool designed to help you build meaningful relationships with your customers in an increasingly crowded commerce landscape. Last year, we made digital marketing easier and consolidated the tools you need in one place with Shopify Marketing, so that you don’t have to be a marketing expert to run campaigns and build your business. Now Shopify Email is available to select merchants, and rolling out widely early next year.

With Shopify Email, you can create, run and track email marketing campaigns natively inside Shopify Marketing. Using highly customizable email templates, existing brand assets, and product content from your store, creating your next marketing campaign is extremely easy. Additionally, you can send emails using your domain name with virtually no setup required. Shopify Email includes campaign analytics you need to measure your success including email open and click through rates, plus the number of products added to carts and purchased. 

Built using the marketing app extensions launched in 2018, Shopify Email is one of many marketing apps available within Shopify. We’ve partnered with the largest advertising platforms so that you can now run ads on Facebook, Google, Microsoft and Snapchat. By opening up our APIs, third-party marketing apps including Seguno, Omnisend and SMSBump have also integrated into Shopify so that you can run a variety of marketing campaigns easily.

As we continue to support you on your entrepreneurial journey, we want to provide you with a powerful back-office so that you can focus on building lasting relationships with your customers and growing your business, without any technical or marketing expertise. For our third-party app developers, we’re excited to extend marketing capabilities with more workflows and deeper customization features for our one million merchants around the world.

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