Shop Pay Becomes First Shopify Product to Extend Beyond Shopify Merchants, Soon Available to Any Business Selling On Facebook and Google

June 15, 2021

Shopify’s one-click checkout will become available to all merchants selling on Facebook and Google—even if they don’t use Shopify

Today, Shop Pay—the highest-converting checkout on the Internet—takes a critical step in becoming the preferred checkout for all merchants. Starting with Facebook and Instagram later this summer and followed by Google in late 2021, Shop Pay will be available to more than one million merchants across both platforms—even if they don’t use Shopify’s online store.

Each day, more than 1.8 billion people log on to Facebook* and a billion shopping sessions take place across Google.** By bringing Shop Pay to all merchants regardless of the commerce platform they use, we’re making an industry-leading checkout more accessible to independent brands at a time when finding and converting customers has never been more important. 

“Since launching, Shop Pay has set the standard for checkout experiences, facilitating more than $24 billion in orders,” said Carl Rivera, VP, Product, Shop. “According to studies, cart abandonment averages 70%, with nearly 20% occurring because of a complicated checkout process***. Shop Pay makes that process fast and simple, and the expansion to all merchants selling on Facebook and Google is a mission-critical step in bringing a best-in-class checkout to every consumer, every merchant, every platform, and every device.”

The merchant benefits of Shop Pay include:

  • Faster, more efficient, and secure payments: Checkout on Shop Pay within the Shopify platform is 70% faster than a typical checkout, with a 1.72x higher conversion rate. This means fewer abandoned carts and increased conversion. 
  • Convenient order tracking and management: With 430+ million orders tracked over 450 billion miles, our global order tracking service enables consumers to track all of their important purchases, receive updates, and manage orders with Shop, Shopify’s shopping assistant.
  • Carbon emissions offset on every delivery: One of the first carbon-neutral ways to pay, Shop Pay offsets 100% of the delivery emissions for every order. 53% of consumers say they prefer green or sustainable products.****

"Having an accelerated checkout like Shop Pay has been invaluable for our brand. As an ecommerce store owner we're always looking for ways to increase our conversion rate,” said Edward Glassman, CEO and Co-Founder, Bryan Anthonys. “Shop Pay reduces the friction between our checkout process and the buyer, which in turn leads to more conversions and revenue. Forget one page checkouts—when it comes to increasing your conversion rate there's nothing that can compare to an accelerated checkout such as Shop Pay."

This is the first time that a Shopify product will be available to merchants who don’t use Shopify to manage their stores, and marks a pivotal step in achieving our mission of making commerce better for everyone. 

Shop Pay will be enabled for all merchants selling in the US on Facebook in the coming months, followed by a rollout to all merchants on Google in late 2021.

This follows the expansion of Shop Pay to Shopify merchants selling on Facebook in February 2021 and Shopify merchants selling on Google in May 2021.

*Facebook, Facebook Reports First Quarter 2021 Results **Google, Working with merchants to give you more ways to shop ***Baymard Institute, 44 Cart Abandonment Rate Statistics ****Shopify, Future of Commerce report 2021

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