PrestaShop vs. BigCommerce vs. Shopify

PrestaShop or BigCommerce or Shopify?

PrestaShop or BigCommerce or Shopify? Shopify has its own email app, offers over 6,000 integrations, and lets merchants accept all major payments seamlessly.

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Why choose Shopify over PrestaShop and BigCommerce

Feature comparison table between PrestaShop, BigCommerce, and Shopify

Key features




Free trial Yes Yes Yes
24/7 support No Yes Yes
Sell online and in-store No Yes Yes
Business capital No No Yes
Custom domain No Yes Yes
SEO features No Yes Yes
Hosting No Yes Yes
Sell worldwide Yes Yes Yes
Multi-currency support Yes Yes Yes
Mobile-friendly No Yes Yes
Fraud protection No No Yes
Integrated checkout Yes Yes Yes
Integrated fulfillment network No No Yes
Email marketing tools No No Yes
App Store Yes Yes Yes
Mobile app for merchants No Yes Yes

7 things Shopify can do over PrestaShop vs. BigCommerce

Reach more shoppers

PrestaShop and BigCommerce both let you promote and sell items on various online sales channels. However, Shopify is the ideal choice for extending your reach. Shopify has a growing list of channel partnerships and apps, so you can easily reach new shoppers. You can market your products on Facebook, Instagram, TikTok, Pinterest, Walmart, Google, Amazon, and more.

Improve buying experience

BigCommerce's drag-and-drop website builder makes it easy to create an online store. On PrestaShop, you get a store builder with a standard theme so you can get started quickly. However, neither of these site builders match the robustness of Shopify's online store builder. Shopify’s intuitive sections make it easy to edit, show, hide, and rearrange elements to create the ultimate buying experience for customers.

Accept all major payment methods

Unlike PrestaShop and BigCommerce, Shopify has an in-house payment processor called Shopify Payments. Available to eligible merchants in 17 countries worldwide, Shopify Payments allows you to accept all major payment methods while charging no gateway transaction fees. You can also use Shopify’s gateway to enable accelerated checkout, making online transactions faster and convenient.

Add extra functionality

PrestaShop, BigCommerce, and Shopify all come with great built-in features so you can start selling. However, some merchants need more than what comes with the package. Realizing this, Shopify created a vast app ecosystem where you can choose from over 6,000 apps to add new features to your store. Although PrestaShop and BigCommerce also have app stores, they offer a much smaller range than what you get with Shopify.

Send emails without hassle

Unlike PrestaShop and BigCommerce, Shopify grants you access to a built-in email app. Shopify Email lets you create, schedule, and track email marketing campaigns directly from your Shopify dashboard. On BigCommerce, you’ll need to subscribe to a third-party email service, while PrestaShop requires you to configure code for sending emails directly from the platform.

Sell on other websites

PrestaShop merchants are limited to selling products through their own storefronts. By comparison, BigCommerce and Shopify merchants can place buy buttons on other websites to extend their reach. Adding a Shopify Buy Button to any website is as easy as copying and pasting a code, whereas BigCommerce requires you to install a buy button application.

Succeed with expert resources

The Shopify ecosystem includes tools, resources, forums, partners, third-party groups, experts, and more to help you launch your new ecommerce business and succeed with Shopify.

We’ve been able to build something in 3 years that a lot of brands haven’t actually gotten to in 10 years.

Chioma, Cee Cee’s Closet NYC

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What’s the difference between PrestaShop and BigCommerce?

BigCommerce is a hosted ecommerce platform designed to help retailers set up shop on the web. PrestaShop is a self-hosted ecommerce platform that allows individuals to create and run online stores. Being self-hosted, PrestaShop is heavily dependent on modules to offer many of the features you’d find built in on platforms like Shopify.

PrestaShop vs. BigCommerce: which one is easier?

For those without technical skills, BigCommerce is easier to use than PrestaShop. However, Shopify is the easiest to learn, due to the way it’s been built. Shopify was designed specifically to empower anyone, anywhere to start an ecommerce business. With a no-code store builder and a sections-based theme editor, Shopify makes it simple to create a beautiful online store that you’d be proud to call your own.

Which is better for marketing: PrestaShop or BigCommerce?

BigCommerce offers a range of marketing features to drive traffic to your store. By comparison, PrestaShop requires you to purchase a paid module to access marketing features like SEO and social media selling. That said, BigCommerce doesn’t include an email marketing tool, while Shopify does. Shopify also offers SEO, social media selling, blogging, and more to help you reach a wider audience and grow your business.

Page last updated: January 24, 2022