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Lord & Taylor’s new direct-to-consumer site launched in just three months

Lord & Taylor Hero

With a recent acquisition, no ecommerce site, and the need to inform loyal customers—and fast—that it was still in business, Lord & Taylor had a lot of hurdles to tackle in transitioning from America’s oldest department store to the digital-first world of retail. 

With Shopify Plus, the company was able to launch its new direct-to-consumer site in under 100 days, garnering 2.14 million visitors by leveraging greater flexibility and customization—in addition to numerous business management tools to support its day-to-day operations. With 49% of orders processed with Shop Pay, Lord & Taylor was also able to boost conversions while providing customers a faster mobile checkout experience, as well as a seamless post-purchase experience in tracking orders.

Retailers sometimes feel they have to go with a certain company because they’ve been doing it for the past 50 years. It doesn’t make it right. When you actually look outside the box, you’ll see there’s a lot of flexibility with Shopify Plus and the results are impressive.

S3 Holding LLC/Lord & Taylor

Yossi Kbabieh — Partner


Fashion and Apparel

Previous platform


Use case

Speed to Launch, Customization

With Shopify, Lord & Taylor saw results fast.


Revenue processed via Shopify Payments


Revenue from Shop Pay sales channel


Lift in average order value with Shop Pay orders

What business challenges are you dealing with? We can help.Get in touch