Friday Inspiration: 9 Visually Compelling Ways to Feature Products

Friday Inspiration: 9 Visually Compelling Ways to Feature Products
feature products

Products are the backbone of most ecommerce sites, heavily tied to a merchant’s branding and design. When working with a client, leveraging their products in different ways can help engage and delight potential buyers.

To help get the wheels in your head turning, we picked nine online stores that leverage products in unique ways. Each store’s focus ranges from convincing product visuals, to interactive product shots, and user generated content.

Browse through the list and you might find some inspiration for your next ecommerce project!

You might also like: 10 Beautiful Ecommerce Website Color Schemes.

Convincing product visuals

In this first section, we look at three stores that use strong color schemes, visuals, and videos to make their products stand out.

1. Momentous

Store URL: https://www.livemomentous.com/
Created By: https://gliffen.com/

Momentous nutritional supplements are naturally brown and beige. Rather than succumb to the dull, they’ve adopted a color scheme and font that gives their simple product a memorable edge. Adding bright colors gives their brand and product a clean look, and allows users to easily read the flow of information.

feature products: momentousfeature products: momentous products

2. Formaticum

Store URL: https://www.formaticum.com/
Created By: http://aeolidia.com/

Who knew cheese wrap could be so mesmerizing? Formaticum captured their whole product experience from start to finish, all above the fold. This is a fun and effective way to showcase product usability.

feature product: formaticum
feature products: formaticum 101
A bonus shot of their cheese 101 page — a dedicated section emphasizing why their product is important.

A bonus shot of their cheese 101 page — a dedicated section emphasizing why their product is important.

3. 91 Vocals

Store URL: https://91vocals.com/
Created by: https://eastsideco.com/

How do you sell an invisible product? Through the use of powerful colors and edgy visuals, Vocals 91 was able to paint a picture of their vocal samples. Without using too many words, they’re able to communicate their product’s feel, fulfilling user satisfaction.

feature products: 91 vocals

Interactive product shots

One of the biggest obstacles in ecommerce is the inability to touch and feel products. The following three online stores tackle that issue using interactive product shots.

4. Santamaria Shirt Makers

Store URL: https://santamariashirtmakers.com/
Created by: https://webowski.me/

This t-shirt store uses 3D imaging to give their customers an up-close look at their products.

feature products: santamariafeature products: santamaria tailoring

5. TEAK HAUS

Store URL: https://teakhaus.com/
Created By: http://www.triciclo.mx/

Using hover animation, this merchant’s product photography cuts to (pun intended) an image of their cutting boards being used in real life scenarios. The second visual helps customers imagine the product in their day-to-day life. feature products: teak haus

6. Batch Organics

Store URL: https://batch-organics.com/
Created By: https://paralel.ca/

Using hover animation, Batch Organic uses product shots that skip from ingredients to the final product for a mouth watering finish.

feature products: batch organics

Authentic user generated content

Our last section covers three online stores that utilize user generated content on their respective sites. This type of content is growing in popularity and with good reason; it helps create more authentic messaging, increase engagement, and gives customers a voice.

You might also like: 6 Places to Find Design Inspiration Early in Your Process.

7. String Berry

Store URL: https://stringberry.com/
Created By: https://webowski.me/

Instagram is a popular channel for creating user generated content. String Berry, an ecommerce site for phone cases, reposts photos taken by customers on their company Instagram account creating a strong sense of community. The feed is promoted at the bottom of their website where it builds credibility for their products.

feature: stringberryWe also had to include a shot of their broken grid. They didn’t make a mess of all the different visuals featured, and instead kept a sense of harmony that’s pleasing to the eye.

feature products: stringberry grid

8. Skinnydip London

Store URL: https://www.skinnydiplondon.com/
Created By: https://wemakewebsites.com/

Skinnydip London, a bag and accessory seller features their Instagram feed in a larger section on their website. Their photos are a mix of original content and republished photos from their customers wearing or using Skinnydip products.

This is a good example of how user generated content contributes to brand image and drives traffic. They also included a subtle call-to-action with their hashtag, encouraging people to share their photos for a chance to get featured.

featured products: skinnydip london

9. Owlet Baby Care

Store URL: https://owletcare.com/blogs/stories
Created By: https://voltagead.com/

When your customers are parents, it’s important to build a strong foundation of trust.

Owlet dedicated a section of their website to “Owlet stories” where the spotlight is on their customers. They kill two birds with one stone, thanks to these stories working both as engaging content and testimonial.

featured products: owlet

featured products: owlet stories

How do you feature products in a visually compelling way? Let us know in the comments below!

About the Author

Lea Abboud is a Partner Growth Intern at Shopify working on all things marketing and content. She subscribes to way too many newsletters but is always looking for more to flood her inbox.

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