One of the most crucial elements of any ecommerce site is the product page. With careful use of Liquid, developers can use deep-links to automatically select particular variants on a product page. This allows clients to highlight key variants and minimize the number of mouse clicks their customers need to make during the sales flow.
In this article we’ll cover:
- How deep-linking works on Shopify
- How variants can be pre-selected on product pages
- How the cart page can be updated to show variant images