23 search results for “Kurt Elster”

In Search of the American Dream: How Ethercycle Found Success with Shopify

In Search of the American Dream: How Ethercycle Found Success with Shopify

shopify expert ethercycle

Ethercycle is an ecommerce consultancy and Shopify Plus Partner based in Chicago, Illinois. For Kurt Elster, Ethercycle's founder, the path to success wasn't without its pitfalls.

In this case study, Kurt shares how he embarked on his entrepreneurial journey, and what challenges he faced along the way. He also shares how Shopify played a role in Ethercycle's growth, and what business decision was critical to Ethercycle's success.

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    Why You Should Bill 100% Up-Front

    Why You Should Bill 100% Up-Front

    Why You Should Bill 100% Up-Front: Email

    For freelancers, billing clients an hourly rate is often the assumption. And while you might think you're limited to billing a certain way, the reality is other professionals bill different ways, and you can to.

    Today, we explore why one senior ecommerce consultant chose to start billing 100 percent upfront, and how you can do the same.

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    The Counter-Intuitive Approach to Getting Your First Client

    The Counter-Intuitive Approach to Getting Your First Client

    Positioning your design agency

    The first client is always the hardest to get. For any new business, no matter how compelling your offer is, if no one has heard of you, they can’t hire you.

    No one knows this better than Shopify Expert Kurt Elster. Before running a profitable ecommerce consultancy, Kurt was faced with the challenge of finding new clients and building a business from scratch. 

    In this article, Kurt shares what he learned from growing his own design business as well as his advice for designers or developers looking to land their first client.

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    [Free Course] 10x Your Shopify Theme Development Skills with These Free Courses

    [Free Course] 10x Your Shopify Theme Development Skills with These Free Courses

    Free Shopify Courses: 2016There's a lot to consider when it comes to building and launching a successful Shopify store. From the design and development of a great theme, right through to the production of beautiful product photography, and strategic marketing campaigns — there’s a lot of moving parts.

    As much as you might want to dive head first into Shopify theme development, it’s often difficult to know where to start. Should you begin experimenting with Liquid hands-on, or diligently read our documentation from beginning to end?

    Each one of us learns differently, but one thing in recent years has become clear — online video training has transformed the way we educate ourselves. These increasingly popular courses can help you take your design and development skills to new heights, by offering a platform for learning a specialized skill-set at your own pace.

    As such, we've teamed up with SkillShare, one of the world's leading online learning platforms, and two of our top Shopify Experts to produce two new courses aimed at teaching new and experienced web designers how to work effectively with the Shopify platform.

    We've ensured both of these courses are completely free — that way, you can start your path to 10x'ing your Shopify Theme Development skills today.

    You might also like: 10 Essential Books For Web Designer

    Shopify Essentials for Web Developers

    Shopify Essentials for Web Developers: From Store Setup to Custom Themes
    An Online Skillshare Class by Kurt Elster

    If you're new to Shopify, start here. Senior Ecommerce Consultant Kurt Elster's three-hour course is intended for web designers and developers with little to no knowledge, and acts as a comprehensive primer on the Shopify ecosystem. This course will teach you how to get started with theme modification, and walks through the basics of offering your clients a completely custom development.

    With over 17 bitesized videos, Kurt will show you how to add a new line of services to your existing web design business, by equipping you with everything needed to find success with Shopify.

    This course will feature an in-depth look at the following topics:

    • Getting started with ecommerce
    • Intro to your partner account
    • Development walkthrough
    • Products, collections, and pages
    • Products and their variants
    • Pages and blogs
    • Themes, layouts, and filters
    • Themes and Liquid explained
    • Layouts and templates
    • Filters and loops
    • Liquid walkthrough
    • Using alternate templates and snippets
    • Checkout
    • Theme settings
    • Making money with Shopify

    New to Shopify theme development?
    This 17-part crash course will provide you with everything you need to know to start designing and developing beautiful ecommerce websites with Shopify. Register today →

    Advanced Shopify Theme Development

    Advanced Shopify Theme Development
    An Online Skillshare Class by Gavin Ballard

    If you are a seasoned Shopify professional, and looking to take your skills to the next level, this course is for you. In this 90-minute course, Shopify Expert Gavin Ballard will share the skills and knowledge that have enabled him to work on advanced themes and bespoke apps on the Shopify platform.

    This course will teach you how to create exceptional and immersive ecommerce experiences; from using progressive enhancement on product pages, to “Ajaxifying” your cart, and more. Gavin will also share his best practices to help you streamline your own workflow and work​ more effectively in teams.

    This course will feature an in-depth look at the following topics:

    • A better development workflow
    • Advanced theme development
    • Product customizations
    • Filtering, sorting, and viewing collections
    • Adding Ajax to your theme
    • Advanced workflow and deployment
    • Automating your workflow
    • Deploying Shopify Themes

    Are you a Shopify veteran looking to 10x your theme development skills?
    This 90-minute course will show you everything you need to know to take your skills to the next level. Register today →

    Looking for more Shopify resources?

    We're focused on helping you find success on our platform. From our Shopify and web design resources to our Shopify and Liquid tutorials, we're constantly releasing new resources to enable you to create effective ecommerce solutions for your clients, and beautiful experiences for their customers.

    Want to learn more about building themes for Shopify or your clients? Check out our comprehensive list of articles on Shopify Theme Development as well as our tutorials on Learning Liquid for Shopify.

    You might also like: 15 Unmissable Web Design Podcasts

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    What is Personal Branding? A Freelancer’s Guide

    What is Personal Branding? A Freelancer’s Guide

    what is personal branding

    Branding isn’t just for your business: as an entrepreneur, building a personal brand for yourself is just as important. In our hyper-connected world, your brand is how you set yourself apart. It’s a way to start making connections, building relationships, and drawing in great clients.

    In this article, you’ll learn:

    • Why you need a personal brand.
    • How to build your personal brand and make it work for you.
    • How other entrepreneurs are using their personal brands to grow their businesses.

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    The Statement of Work: How to Move Past Proposals and Win More Clients

    The Statement of Work: How to Move Past Proposals and Win More Clients

    Statement of work

    Does anyone like writing proposals? Probably not. But they don't have to be a pain to write, and they shouldn't be a pain for your clients to review. Kurt Elster — co-founder of Shopify consultancy Ethercycle — walks you through how to write an effective statement of work that will help you win more clients.

    In this article you'll find:

    • The basics of writing a statement of work for existing clients.
    • They key points to include when writing a statement of work for a new client.
    • A sample of a statement of work.

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    A Day with Shopify 2017: Announcing Speakers and Sessions

    A Day with Shopify 2017: Announcing Speakers and Sessions

    A Day With Shopify 2017 speakers and sessions

    Curious about who will be talking, teaching, and inspiring at this year’s A Day with Shopify?

    Today, we’re pleased to announce the speakers for A Day with Shopify 2017, our series of one-day conferences aimed at helping you become a more successful Shopify Partner.

    In this article, you’ll learn:

    • Which speakers and topics will be presented at each A Day with Shopify tour stop.
    • About pre-event mixers, discounts, and how to register for office hours.
    • How members of underrepresented groups in tech can get free tickets.

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    12 Days of Ecommerce: How to Prep Your Client’s Shopify Store for Black Friday

    12 Days of Ecommerce: How to Prep Your Client’s Shopify Store for Black Friday

    feature

    The Christmas holidays are a stressful time. Your in-laws fly in for a long visit, the weather is lousy, you spend more than you anticipated on gifts, and you can feel yourself coming down with a cold.

    For 72 hours or more, your life turns into a bad sitcom.

    Now imagine you’re a retailer. On top of the personal drama, you’re facing a single day that may make or break your entire fiscal year: Black Friday. That’s actually why it’s called Black Friday. It’s the day that a retailer’s books go from red (operating at a loss) to black (operating at a profit).

    Retail storeowners are motivated by two things: earning money from their store and reducing their risk. With the holidays around the corner, a retailer wants to be prepared to make the most out of Black Friday with the highest degree of success – and the lowest degree of stress. So tackling a full-site redesign in October is probably out of the question. While it might work, it’s too risky.

    Instead of gearing up for a huge project, let’s focus on 12 quick wins that you can implement to prep any store owner for Black Friday and the holidays. In this case, we’re going to define "quick win" as anything a Shopify Expert can achieve in a day for their client.

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