5 search results for “Laura Andersen”

Content Monetization: How it Works and Mistakes to Avoid

Content Monetization: How it Works and Mistakes to Avoid

content monetization

The opportunity for content monetization has never been greater. Everyone and anyone is qualified to create content, publish it to their social media accounts, website, webinar, or email list, and monetize it by working with brands who value their message and target audience.

In this article, we’ll cover:

  • How creators are monetizing their content.
  • Why influencer marketing is no different than other types of content creation.
  • The importance of partnership in order to advance your earning potential.

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How to Grow Your Affiliate Marketing Efforts: Choosing the Right Affiliate Offers

How to Grow Your Affiliate Marketing Efforts: Choosing the Right Affiliate Offers

affiliate offers

As an affiliate marketer, you've worked hard to build a strong audience. But it's also imperative that you keep a laser focus on delivering high quality experiences for your followers. Choosing the right affiliate offers can be the difference between building a strong affiliate partnership, and losing your audience's trust.

In this article, you'll learn:

  • How to analyze your audience to identify their pain points
  • How to choose the right affiliate offers to address those pain points
  • How to successfully pitch the right advertisers for your audience

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How to Grow Your Affiliate Marketing Efforts: Develop an Audience-First Paid Media Strategy

How to Grow Your Affiliate Marketing Efforts: Develop an Audience-First Paid Media Strategy

media strategy

In part three of our series on growing your affiliate marketing efforts, we dig deep into paid media. As an affiliate, paid media can be a powerful tool—especially when it's used to build a loyal, trusting audience.

In this article, you'll learn:

  • How to use paid media to build your personal brand
  • Strategies to target the appropriate audiences
  • Ways to use paid media to keep your audience engaged

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How to Grow Your Affiliate Marketing Efforts: Using Customer Profiles to Optimize Conversion Rates

How to Grow Your Affiliate Marketing Efforts: Using Customer Profiles to Optimize Conversion Rates

how to affiliate marketing

As the bridge between the advertiser (the brand whose product you’re promoting) and your audience, your job is to create a connection between the two parties. Your ability to convey the value of an offer is the most critical factor in your success as an affiliate marketer.

In this article, we’ll cover how to:

  • Personalize your message and optimize your affiliate offers for success
  • Develop a segmentation strategy to create user personas
  • Study the product you’re promoting and understand how to market it to your audience
  • Create targeted messages to appeal to your audience on an individual level

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15 Must-Read Web Design Books for the 2017 Holidays

15 Must-Read Web Design Books for the 2017 Holidays

web design books

This year’s roundup of the best books for web designers is a real snapshot of the industry, but also of society as a whole: it’s not a surprise that inclusive and ethical design feature quite heavily this time. Whether they’re for your own holiday wish list, or for a colleague, friend, or partner — there’s something for everyone.

In this article, we'll cover:

  • Fifteen books on everything from content design, to user research, design systems, and more.
  • What each book has to offer and how it will help you level-up.
  • A list of free books in case you’re on a tight budget.

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