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How To Create PPC Campaigns For Your Clients' Holiday Shopify Stores

How To Create PPC Campaigns For Your Clients' Holiday Shopify Stores

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For most ecommerce vendors, search marketing is an important channel to maximize sales volumes during the holidays. In 2013, Internet Retailer documented 10.3% growth in US online sales volumes over the prior year, and this year’s gains are predicted to be just as strong. As a Shopify Partner, what can you do to help Shopify stores prepare and execute PPC strategies for the holidays?

While there is clearly a LOT to learn on the subject of PPC optimization for the holiday as freelancers, consultants, and agencies, in this post we are going to focus on core concepts that will prepare us to help any of our Shopify clients.

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