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Build a Winning Email Marketing Strategy to Acquire and Retain Customers

Build a Winning Email Marketing Strategy to Acquire and Retain Customers

email marketing strategy

Email marketing remains one of the most powerful communication tools for B2B sales, despite all the new digital marketing channels available in today’s marketplace. When used strategically, email can aid freelancers and agencies in reaching target customers to grow and retain business.

In this article, we’ll cover:

  • Why email is such a powerful communication tool.
  • The four steps to building a winning email marketing strategy.
  • Which tools are most beneficial when delivering an email campaign.

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