Unlike a field of dreams, you can’t build an online store and just watch the visitors stream in. Unfortunately it doesn’t happen like that. At the end of 2014, Shopify alone was hosting 140,000 stores online. That number, has increased rapidly over the last year — to the point where Shopify now hosts more than 175,000 merchants.
With each new store and product that enters the marketplace, one question becomes more and more important: How do I get noticed among the clutter? How do I get my product seen?