Being in the business of websites and design, the most important tool a designer or developer has for advertising and selling their wares is their online web design portfolio.
In this blog post, Paul Hanna shares the three main things he's learned about the importance of investing in your own business website and why you should never underestimate the power of a brilliant ‘window display.’
Unlike a field of dreams, you can’t build an online store and just watch the visitors stream in. Unfortunately it doesn’t happen like that. At the end of 2014, Shopify alone was hosting 140,000 stores online. That number, has increased rapidly over the last year — to the point where Shopify now hosts more than 175,000 merchants.
With each new store and product that enters the marketplace, one question becomes more and more important: How do I get noticed among the clutter? How do I get my product seen?
Even though I'm a designer, I wanted to understand what it was like to run my own store on a day-to-day basis. What are the biggest challenges in ecommerce? What do customers value? Are there tons of customers out there waiting to be sold to that I don’t know about?
So as an experiment, I decided to start my own online store. Hopefully you can learn something from my experience to help your own clients out.
