17 search results for “Rachel Go”

Designing for the Next Billion Users

Designing for the Next Billion Users

next billion

Around 40 percent of the world’s population now have access to the internet. Increasingly, however, new users come online using a mobile phone only, especially in emerging markets. This means we need to optimize our websites and apps for mobile.

We talked to Rachel Simpson, senior designer on Google’s Chrome UX team, to find out more.

In this article, we’ll cover:

  • Why designing for emerging markets is so important and how to do it with empathy
  • The three key barriers to accessing the internet
  • 5 conference talks and resources about the next billion

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8 Easy Ways to Master Continual Learning in the Web Design and Development Industry

8 Easy Ways to Master Continual Learning in the Web Design and Development Industry

Continual learning in web design and development

Web design and development is evolving fast, and at what feels like a constantly accelerating pace. It keeps things exciting and interesting, but it can also make you feel like you’re falling behind. We talked to 13 experts to find out how they approach continual learning, beat imposter syndrome, and stop feeling overwhelmed at the sheer amount there is to learn.

In this article you'll learn:

  • Where to look for continual learning resources.
  • Tips for how to learn in a way that is manageable.
  • How to maximize your learning.

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Ecommerce Trends 2018: 18 Areas That Will Shape Online Shopping

Ecommerce Trends 2018: 18 Areas That Will Shape Online Shopping

ecommerce trends 2018

Ecommerce continues to evolve at a rapid pace, and you need to keep up with the latest developments to continue to boost your clients’ sales and stay ahead of the competition.

We asked industry experts which ecommerce trends are set to dominate in 2018.

In this article, we’ll cover:

  • 18 ecommerce trends that will shape 2018.
  • Why each trend is worth implementing or/and paying attention to.
  • Examples of forward-thinking brands.

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7 Tips to Help Cultivate Authenticity for your Affiliate Marketing Business

7 Tips to Help Cultivate Authenticity for your Affiliate Marketing Business

Authenticity for your affiliate marketing business

Authenticity in affiliate marketing matters now more than ever before. Audiences demand quality content with a strong, original voice. They want honest opinions of the services and products affiliates promote. While it does take some time and focus, incorporating authenticity into your brand will help you create and execute a stronger marketing strategy, and see continued success in the long term.

In this article you'll learn:

  • What you can do to be genuine as an affiliate.
  • What you should highlight or emphasize in your marketing strategy.
  • How to effectively connect and communicate with your audience.

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Why Building Infographics Should be Part of Your Content Marketing Strategy

Why Building Infographics Should be Part of Your Content Marketing Strategy

building infographics

Content marketing is all about storytelling. Consumers aren’t interested in hearing lists of facts or pouring over research studies. Infographics are a great tactic to combine visual storytelling and strong data into one compelling, easy to understand content piece. With all this in mind, we’ve compiled a list of tips on how to create an impactful infographic that will help you reach your business goals.

In this article we’ll cover:

  • How to select a compelling topic for your infographic.
  • Why emphasizing storytelling is essential to the effectiveness of your infographic.
  • The importance of keeping your infographic clear and concise.

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How to Generate Leads for Your Business Using Content

How to Generate Leads for Your Business Using Content

how to generate leads

Time is money for small business owners, freelancers, and agencies. These entrepreneurs are predominantly focused on sales and scaling their business — therefore content built around generating leads is the most impactful form of marketing they can invest in. With this in mind, we’ve compiled a list of tips on how to create content that will generate leads to keep your business growing..

In this article we’ll cover:

  • How to develop and distribute valuable, targeted content.
  • Why maintaining a strong content strategy across all channels is essential to lead generation.
  • The importance of using clear calls-to-action in all content.

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