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Contact information

Primary location

Toronto, Canada




Business description

pb+j's the go-to eComm performance agency for 8-figure DTC brands and home of the '10X ROI Guarantee'. We help you achieve radical change with your digital storefront, forge unignorable impressions with your customers, and breathe joy into your buying experience. 

Other services

Store build or redesign, Custom apps and integrations, Logo and visual branding, Product and collection setup, Store migration


Clothing and fashion, Food and drink, Health and beauty, Home and garden

Featured work

Simplicity Personified for Growing B2C Product Brand

We redefined the Distil brand, repositioned their product and place in the market, and overhauled their entire e-commerce website experience and back-end operations. Within 60 days of the site launching, they saw a +35% increase in revenue, +27% bump in average cart value, and a +20% conversion increase. This complex, multi-piece product system feels easy to browse and easy for customers to buy. 
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Cracking Open a Celebrity B2C Beverage Brand

Loverboy was born from the passion of a television romance and reality-TV platform to reach into an emerging beverage market in the US. We partnered to bring the brand to life online in an engaging, bold, and vibrant way—utilizing extravagant animations, interactions, and custom-developed graphics. This baby is ready to sell and is already doing wonders to launch the brand. Cheers!
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Breathtaking B2B/B2C E-Commerce Overhaul

We worked with Aria Vent to reposition their brand in the market while overhauling their website to address some UX/UI, performance, and conversion concerns. Within 90 days of launching their new website, the site is now producing nearly double revenue and +36% conversion without having made any other changes to inbound tactics.
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Writing on the Wall with B2B/B2C E-Commerce Giant

Astek required a more robust and streamline web presence that focused on product-first user pathways. We developed a captivating website that accommodates their massive product line while making sure the user never feels overwhelmed or lost. We were able to make a complex, multi-faceted product collection feel easy to browse and easy for Astek’s internal team to manage. We are on a roll.
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Elevating the UI to Better Showcase the Products

As the whole world started working from home in 2020, online coffee retail became a vital resource. To rise to this new reality, we worked with 49th Parallel to improve their site functionality and retool the subscription services for better UX and seamless admin. Within the first week, we saw a 200% revenue increase and a 45% conversion increase—thanks to a truly beautiful online experience.
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