Pitching to Investors: How LuminAID Got Offers From All 5 Sharks on Shark Tank


There's a lot to learn about crafting a compelling pitch from watching entrepreneurs put their ideas to the test on shows like Dragon's Den and Shark Tank.

Some of them get shot down. Others pick up the pieces and make it all work despite rejection. And in some instances, an ambitious entrepreneur manages to convince an investor or two with their compelling pitch. 

Then there's incredible cases like Anna Stork and Andrea Sreshta, founders of LuminAID, a portable solar-powered inflatable light, who managed to win over all 5 Sharks on Shark Tank.

In this episode, you’ll learn:

  • How they created a marketing plan when they have to market to so many different kinds of customers.
  • How the founders got over their nerves when pitching to big-time investors.
  • Mark Cuban’s #1 tip to the founders about why you shouldn’t discount your products.

Listen to Shopify Masters below…

Show notes:

shopify-author Felix Thea

About The Author

Felix Thea is the host of the Shopify Masters podcast, the ecommerce marketing podcast for ambitious entrepreneurs, and founder of TrafficAndSales.com where you can get actionable tips to grow your store’s traffic and sales.