Part of your marketing strategy for your online business might include creating engaging and compelling promotional videos. You have the content and the message all planned out, and you may be taking on the role of editing yourself. The visuals might be taken care of, but you may be wondering where you can get some music to go with your video.
Looking for music to use in your video is more challenging than you might think. For one thing, you can't just use any song for commercial purposes unless you have enough budget to license the rights to an expensive popular song or to have a track composed just for your video. Most business owners will look for free songs they can use to avoid paying any fees—as there are free, legal sources of royalty-free music you can use for your videos.
Here’s how to go about looking for free music for your materials.
Frequently asked questions about free music
Can’t I just use any music for my video?
What kind of license should I look for?
Creative Commons licenses are divided into five main types:
- CC0: Completely unrestricted, allowing you to republish, share, edit, or commercialize the work any way you want.
- CC BY: Same as CC0, except you have to credit the creator.
- CC BY-SA: Same as CC BY, except you can only share and publish derivative work or work that is made from the original, such as remixes.
- CC BY-ND: Same as CC BY, except no derivative works are allowed.
- CC BY-NC: Same as CC BY, except the work isn’t allowed to be used for commercial purposes. If you see this license, you can’t use it for any marketing material.
Is royalty-free music free?
Where to find and download free music
Here are some sites where you can download free music for your videos.
YouTube Audio Library
If you’re planning to upload your marketing and promotional videos on YouTube, the platform itself already has a vast library of free tracks, as well as sound effects, available for creators to use. You just need a Google account to access it and you can quickly start previewing and downloading music.
Try the YouTube Audio Library here.
You may be considering using music that real artists and musicians upload instead of a library of stock tracks and sounds. One of the best platforms to find music on is Soundcloud, where many music tracks uploaded are under Creative Commons licenses. Just be sure to check the type of license a track has to avoid any legal issues.
Try Soundcloud here.
Free Music Archive
Free Music Archive bills itself as the number one source of free and royalty-free music, and it’s got a deep library of all kinds of music under Creative Commons and royalty-free licenses, as well as public domain. Business owners with higher budgets can choose to pay for royalty-free music here as well.
Try Free Music Archive here.
If you want to be sure that the music you’re using is under a Creative Commons license, you can’t go wrong with getting tracks from ccMixter. Created by Creative Commons, ccMixter is a collaboration platform for musicians around the world, especially those who create derivative works. You’ll be able to find free music for any need and purpose.
Try ccMixter here.
Business owners with more classical tastes can dig through Musopen, a library mostly comprised of classical and orchestral music by greats such as Bach, Beethoven, and Mozart. You can find classical music for any mood on the platform.
Try Musopen here.
Find the right kind of music for your videosWith all these free and legal resources for music, you won’t have any difficulty finding the perfect soundtrack to your videos—not to mention you’ll be able to avoid any legal trouble, which you definitely don’t need when running a business. When you use the right music and the proper storytelling to craft powerful videos, you’ll easily be able to drive customers toward your business.