25 Ecommerce Influencers to Follow For Hands-on Tips and Inspiration

Want to boost your ecommerce game? Get the best tips on your social media feed thanks to this curated list of 25 best ecommerce marketers, founders, and experts.

Wouldn’t it be excellent if you could see how ecommerce leaders tackle the challenges you face on a daily basis in your business? How about hearing from experts who’ve worked with dozens or hundreds of merchants, and know exactly what it takes to succeed?

Luckily, you can. These ecommerce pros are on X, LinkedIn, and TikTok, sharing (almost) everything they know about ecommerce marketing, operations, fulfillment, copy, research, and trends.

Best ecommerce influencers

1. Tobi Lütke

Tobi Lütke is the cofounder and CEO of Shopify, one of the most influential platforms in the ecommerce world. So he’s absolutely someone worth following. 

Tobi’s the driving force behind Shopify, so any shift in his thinking or new technology he’s excited about can foreshadow the platform’s future direction. He often shares thoughts on entrepreneurship, leadership, remote work, and product innovation.

👉 Follow Tobi on X. 

2. Andrew Foxwell

Andrew Foxwell cofounded Foxwell Digital, a social advertising consultancy for ecommerce brands. He’s managed millions in ad spend on Facebook and Instagram and regularly shares results, case studies, and tactical tips. Andrew is known for breaking down paid social into digestible strategies anyone can deploy, as well as highlighting upcoming platform changes and opportunities to jump on quickly.

👉 Follow Andrew on X and LinkedIn.

3. Chase Dimond

Chase Dimond is cofounder of Structured Agency, an email marketing agency for ecommerce brands that has generated more than $150 million in email-attributable revenue since 2018.

He regularly shares his experience, action steps, and easy-to-implement tips on setting up email marketing for an ecommerce brand the right way.

Topics include copywriting tips, cart abandonment, welcome email sequences, subject line ideas, and subscriber engagement. These threads are long, packed with examples, and always share simple ways to implement given tips.

👉 Follow Chase on X and LinkedIn, or subscribe to his weekly newsletter.

4. Connie Cen

Connie Cen is the founder and CEO of Rocketeer Media, an email and SMS marketing agency for ecommerce brands. Since launching, the agency has brought more than $10 million of attributable revenue to its clients.

Connie shares results from her marketing campaigns and tips based on those results, as well as analyses of other brands’ marketing strategies, why they’ve worked, and how you can try them out.

She previously ran an ecommerce brand that became popular thanks to TikTok, and sold it to an Inc. 5000 company. Connie knows what she’s doing, and she’s sharing everything she knows.

👉 Follow Connie on X, TikTok, and LinkedIn.

5. Nik Sharma

Nik Sharma is an investor, advisor, and operator for some of the fastest-growing DTC brands, including JuneShine, Levels, Feastables, and Caraway. His X profile is an endless source of practical ecommerce tips.

Nik shares his client wins, experiments, and lessons. His X threads share a small piece of advice, then break it down into actionable steps with context, recommended tools, and expected outcomes.

Nik also runs a newsletter with DTC updates, software recommendations, marketing tactics, and more, simplified into a five-minute read. It’s the ultimate DTC rundown for busy, ambitious DTC pros.

👉 Follow Nik on X and subscribe to his weekly newsletter.

6. Kaleigh Moore

Kaleigh Moore writes SEO-focused blog content for ecommerce platforms and companies that make ecommerce software. She has bylines in publications like Forbes, Vogue Business, Entrepreneur, and Inc.

Kaleigh’s tweets are at the intersection of ecommerce insights, tips on writing and freelancing, and advice for content teams who want to scale with freelancers.

Following Kaleigh will give you instant insight into what makes a strong content team, what impactful writing looks like, and what’s trending in the world of ecommerce and retail.

👉 Follow Kaleigh on X and LinkedIn, and subscribe to her newsletter about writing.

7. Savannah Sanchez

Savannah Sanchez (aka “The Social Savannah”) is a paid media consultant who focuses on creative strategy for ecommerce brands. She specializes in user-generated content (UGC) and performance creatives for platforms like TikTok, Facebook, and Instagram. Her posts and threads focus on how to produce scroll-stopping ads and optimize them for direct-to-consumer sales.

👉 Follow Savannah on X, TikTok, and Instagram.

8. Sara Du

Sara Du is the CEO and cofounder of Alloy Automation, an automation solution for ecommerce marketers. Sara made it to the Forbes 30 Under 30 list, along with her cofounder, Gregg Mojica.

Sara shares her own experiences and goals as a founder—an excellent reason for commerce owners and executives to follow her and get a regular boost of positive energy.

Whenever she appears on podcasts, panels, and workshops, Sara announces them on her LinkedIn. Her appearances are always on topics relevant to digital-first commerce brands, like operations and fulfillment, and how integrations and automation fit into that picture.

👉 Follow Sara on LinkedIn and X.

9. Harshida Acharya

Harshida Acharya is a partner at Fulfillment IQ, a supply chain consultancy for ecommerce brands, retailers, and third-party logistics (3PL) companies.

Her feed is packed with deep dives into all things ecommerce logistics and supply chain, including warehouse operations, inventory management, finding the right partners, using automation, and more. She also touches on topics of entrepreneurship and diversity.

Harshida is a true expert and she’s selflessly sharing so many excellent resources you can use to improve your ecommerce operations.

👉 Follow Harshida on LinkedIn.

10. Joe Spisak

Joe Spisak is the founder and CEO of Fulfill.com, a digital marketplace that helps companies find the right 3PL partner based on their needs. Before Fulfill.com, he founded and was the CEO of ShipDaddy, a fulfillment solution for ecommerce companies.

Once you follow Joe, your daily scroll will get an injection of his tips on nailing your ecommerce logistics and being confident in your business, along with a sprinkle of his personal life and growth.

Joe’s tips are solid and actionable, his tone is encouraging, and his mood is contagious. If you want to level up your ecommerce operations, that’s the perfect mix.

👉 Follow Joe on X and LinkedIn.

11. Ezra Firestone

Ezra Firestone is the founder of Smart Marketer and co-owner of the popular skincare brand BOOM! By Cindy Joseph. He has a long history of growing ecommerce brands and teaching marketers the ins and outs of paid traffic, landing pages, and email marketing. His content often focuses on scaling beyond seven figures, team-building, and sustainable business operations.

👉 Follow Ezra on X and Instagram.

12. Bill D’Alessandro

Bill is the founder and CEO of Elements Brands, which acquires and grows consumer goods companies. He’s also a co-host on the Acquisitions Anonymous podcast, where he and other experts analyze real-life businesses for sale. Expect insights into mergers and acquisitions, supply chain, brand consolidation, and practical tips on operating multiple ecommerce brands under one umbrella.

👉 Follow Bill on X and check out Acquisitions Anonymous (the podcast’s handle).

13. Taylor Holiday

Taylor Holiday is the CEO of Common Thread Collective, an ecommerce growth agency that focuses on making their clients profitable and scalable.

Taylor is the person to follow if you love the nitty-gritty aspect of ecommerce—metrics and how they correlate to each other, experiments, and deep dives into what works and what doesn’t in ecommerce, with real-life examples.

He also sparks productive discussions with fellow ecommerce pros that end up educating his audience on specific ecommerce topics or issues, and regularly shares clips and teachings from the agency’s podcast, called The Ecommerce Playbook.

👉 Follow Taylor on X and LinkedIn.

14. Caleb Ulffers

Caleb Ulffers is the cofounder and CEO of Haven Athletic, a brand of gym bags that help athletes stay organized.

Caleb shares his brand’s milestones, campaigns, challenges, and successes—like hitting seven figures in early 2023, or finding out another brand was copying Haven Athletic’s products.

He also asks questions about things he wants to improve for the brand, and retweets customer feedback and praise to showcase product features that set the brand apart. If you want to be inspired through the good and the bad you experience as a founder, this might be exactly what you need.

👉 Follow Caleb on X.

15. Andrew Youderian

Andrew Youderian founded eCommerceFuel, a private community for seven-figure-plus store owners. He’s been in ecommerce since 2008 and is known for his honest breakdowns of what it takes to grow an online store. Andrew often shares findings from community surveys, trends in the ecommerce landscape, and behind-the-scenes looks at how top stores operate.

👉 Follow Andrew on X and LinkedIn.

16. Chad Rubin

Chad Rubin is the founder of Skubana (acquired by 3PL Central) and now CEO of Profasee, which uses AI-driven dynamic pricing for ecommerce. He’s deeply versed in multichannel ecommerce operations, inventory management, fulfillment strategies, and data-driven decision making. Chad posts frequently about how to scale profitably and manage back-end complexity without losing sight of the customer experience.

👉 Follow Chad on LinkedIn and X.

17. Dianna Allen-Blalock

Dianna Allen-Blalock is the founder of TERRA, a home fragrance brand, as well as Inventora, an inventory management system for makers and manufacturers.

Dianna’s feed is a refreshing stream of the experiences of a business owner, raw and real—hitting six figures back in 2021, expanding into a warehouse, preparing for a trade show, and upgrading the equipment she uses to make her products.

If you crave a sense of comfort about what you’re doing and where you’re heading in your ecommerce business, you’ll want to check out Dianna.

👉 Follow Dianna on X.

18. Davie Fogarty

Davie Fogarty is founder of the Davie Group, the organization behind ecommerce brands like The Oodie (oversized wearable blankets), Pupnaps (pet beds), and Calming Blankets (weighted blankets). The Oodie alone brought in more than $400 million in revenue as of 2022.

On X, Davie shares tips on ecommerce marketing, working with agencies, productivity, hiring, and business growth, based on his experience growing his own ecommerce brands. On Instagram, you’ll find his takes and guides on those topics in video format.

And you’ll find over 150 video guides on his YouTube, covering detailed topics like holiday sales, product sourcing, Facebook ads, and email marketing.

👉 Follow Davie on X, Instagram, and YouTube.

19. Phillip Jackson

Phillip is the cofounder of Future Commerce, an ecommerce media and research platform. He provides insights on consumer behavior, commerce tech, and the cultural trends shaping ecommerce. Phillip’s content blends strategic thinking with emerging ideas, highlighting both the operational side (like site performance) and forward-looking topics (like AI, Web3, and consumer psychology).

👉 Follow Phillip on LinkedIn and X.

20. Tristan Walker

Tristan Walker is the founder and CEO of Walker & Company Brands, known for Bevel (a personal care line for people of color) and Form Beauty. 

Tristan focuses heavily on brand identity, product quality, and meeting underserved markets head-on. His social media presence and interviews highlight the importance of solving real problems and creating inclusive, purpose-driven brands.

👉 Follow Tristan on X and LinkedIn.

21. Haley Pavone

Haley Pavone is the founder and CEO of Pashion Footwear, a brand of convertible heels. She made it to the Forbes 30 Under 30 list in 2022 and appeared on Shark Tank.

Pashion Footwear took the world of heels by storm, seeing a 450% year-over-year growth in 2021 and their first profits in 2022. Haley is hyper-present on social media and shows the brand’s products, milestones, challenges, updates, and day-to-day experiences as an ecommerce founder.

She’s particularly great at connecting with the Pashion Footwear community on TikTok, replying to questions and feedback daily.

👉 Follow Haley on TikTok, Instagram, and LinkedIn.

22. Kurt Elster

Kurt Elster is a senior ecommerce consultant, a Shopify expert since 2012, and the host of The Unofficial Shopify Podcast.

His content is tailored to Shopify store owners, so you’ll see him share updates, podcast clips, tips on upgrading your tech stack, step-by-step tutorials, and questions that spark replies and help him find new topics to cover in his content.

Want to take your Shopify setup to the next level? This might just be the account you need on your social media feed.

👉 Follow Kurt on LinkedIn and X.

23. Krissie Claire

Krissie Claire is the founder of Kollectify, a digital marketing agency focused on Shopify developers. The agency positions itself as zero-waste, meaning they take a mindful approach to online marketing that not only speeds up websites and the buying process, but also reduces carbon emissions.

Krissie shares the behind-the-scenes of working with Shopify app teams, including tips on content strategy, paid ads, app store optimization, and competitor research.

If you’re a Shopify developer or a merchant that wants to get an insight into how Shopify apps work behind the scenes, Krissie is your person.

👉 Follow Krissie on LinkedIn.

24. Jeremy Horowitz

Jeremy Horowitz is an entrepreneur and investor with a strong background in ecommerce and SaaS. After serving as senior partner marketing manager at Gorgias, an integrated helpdesk solution for online stores, he transitioned to focus on acquiring and growing businesses. In early 2024, Jeremy acquired CocoAI, a Shopify app specializing in AI-driven solutions for ecommerce brands.

When you spend any amount of time on Jeremy’s LinkedIn, you’ll find reasons to follow him quickly. He unpacks ecommerce topics into a mountain of details, from marketing and financial aspects to his own experiences as both an operator and a consumer.

But the best part of it all is the way he dissects Shopify brands, their numbers, and their strategies. He wraps up each post with lessons or tips he’d apply to situations he’s covered—it’s gold.

👉 Follow Jeremy on LinkedIn.

25. Gretta van Riel

Gretta has founded multiple multimillion-dollar ecommerce brands, including SkinnyMe Tea, Drop Bottle, and Hey Influencers. 

She’s known for her influencer marketing expertise, building audiences from scratch, and hacking viral social media growth. Gretta breaks down the step-by-step systems that helped her scale brands to seven and eight figures, often focusing on organic marketing and community building.

👉 Follow Gretta on Instagram, TikTok and LinkedIn.