Customer Data: Top Trends, Collection Methods, and Best Practices in 2022
Customer data provides brands with insights into how customers think, act, and feel about their offering. Learn how to collect, validate, and analyze it here.
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Connect the dots to find more customers.
First-party customer data is your brand’s hidden superpower. Learn how to connect the dots in your data and find more customers in this one-time webinar.
Customer data masterclass
A masterclass to help you harness the power of your data.
Find out how to turn performance insights into action with this practical video series—so you can predict demand, set goals, and boost customer lifetime value.
Tips on collecting first-party data
Cookies are going away, and brands are looking to first-party data to attract new and nurture existing customers. Learn how to collect and use data that your customers are already sharing with you, so you can thrive in a cookieless world.
Supercharge your marketing with first-party data
In modern marketing, data is king. Shopify merchants are coming up with creative and fun ways to interact with their customers for a better customer experience, while also amplifying their marketing efforts.
Using retention marketing to unlock ROI
Your customer data can be your most powerful retention marketing tool. Finding the right channel mix to use that data will maximize your ROI, right from the moment a buyer makes their first purchase.
Find your next best customer
Shopify Audiences helps you find new customers with high purchase intent in the U.S. and Canada through unique data insights. Learn more about this exclusive app available to Shopify Plus merchants.
Using first-party data to grow your business
Emily Wilson of Meta explains how users can use first-party data to deepen customer relationships, generate audience insights, and build long-term growth strategies for their business.
Customer data resources
Your handbook for turning audience data into ecommerce growth.
Put your data into practice with these recommended resources.
First-Party Data: Targeting Audiences in a Cookieless World
Marketers who want to effectively target their audience in a cookieless world need first-party data. Find out how to collect and use first-party data here.
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Holiday Season First-Party Data: Why You Should Start Collecting Customer Data Now
As cookies phase out, retailers must learn how to use first-party data this holiday season to grow sales, offer relevant products, and deepen customer loyalty.
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Ecommerce Customer Retention Marketing: How to Use Emails, Loyalty Programs & Communities to Improve Retention
Repeat customers are your most profitable audience. This guide shares the trends, best practices, and expert advice to retain more of them.
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