BUBS Naturals doubled its conversion rate by doubling down on direct to consumer

Previous platform



Fitness and nutrition

Use case

Replatforming and upgrades, Growth and scale, Multi-channel and omnichannel

BUBS Naturals, named for Glen “BUB” Doherty, a beloved U.S. Navy SEAL who died in the line of duty, is a big player selling supplements and other fitness and nutrition products. Originally, the company’s revenue was split evenly selling both on Amazon and through its own Shopify site. But with a swelling growth trajectory, BUBS Naturals knew it needed to double down on direct to consumer.

After upgrading to Shopify Plus, the brand rolled out new functions like tiering discounts by custom segments, offering discounts based on tagged customer segments, and disabling discount codes during larger sales periods. With new automation capabilities available on Shopify Plus, BUBS Naturals now runs an in-house business—without the need for external services—to deliver its best end-user experience yet.

With Shopify Plus, BUBS Naturals saw results fast.

Increase in conversion rate
Increase in overall revenue from its direct-to-consumer site
Repeat customer rate

Selling on Amazon, you just kind of plug along. You’re not there competing for the brand story. With Shopify Plus, you’re able to really start to take control of your destiny. Do them both, but your Shopify Plus site is going to be infinitely more profitable. You’ll see that scale as you stick with the game.”

TJ FerraraCo-Founder, BUBS Naturals

Join the ranks of brands changing fitness and nutrition every day.

Find out how BUBS Naturals and top brands are breaking boundaries and sales records with Shopify Plus.

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