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Lounge Underwear scales to 25 orders per second

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Fashion and apparel

Use Case

Growth and scale, Global commerce, Upgrades

Lounge Underwear was started with just a thousand pounds. The lingerie brand has grown to $70 million in revenue and 120 staff. Scaling at an exceptional speed, the business found itself outgrowing its processes and operations—especially during intense sales periods like Black Friday Cyber Monday (BFCM).

The brand used Shopify Plus to expand and scale internationally by building eight stores including U.S., Australia, and multiple markets across Europe. With huge surges during BFCM and exclusive launches, Lounge Underwear’s sites dealt with over 1,000 orders per minute during its peak sales period.    

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Shopify Plus has been able to scale and grow with us—we haven’t outgrown it like other platforms we’ve used. It allowed us to create a website that talked to people in a way that matched our values and aspirations as a brand.
Daniel MarsdenFounder and CEO

With Shopify Plus, Lounge Underwear saw results fast.


Orders per second at the peak of BFCM


Reduction in cost per new customer acquisition


Increase from BFCM within a year

Join the ranks of brands changing fashion and apparel every day.

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Find out how Lounge Underwear and top brands are breaking boundaries and sales records with Shopify Plus.