Dovetale helps Shopify stores recruit, manage and grow sales with people who love their products. Unlike other influencer and affiliate marketing platforms, the Dovetale platform is built to help teams grow their community with affordable and scalable solutions for gifting, product seeding, affiliate offer tracking, and payments. That’s why 1,000's of Shopify merchants are building their influencer and affiliate communities on Dovetale.
How Much Should I Pay an Influencer?
One misconception about influencers and creators is that you’re just paying for the distribution. Teams that assume this pay a competitive CPM rate, but don’t factor in the production costs. Most of the time it ends up tarnishing the relationship or setting up the conversation on the wrong foot.
How to Ensure Affiliates Drive Sales
Many marketing teams that are new to affiliate marketing think that you can “set it and forget it”. When in fact this is one of the biggest mistakes you can make as a marketing professional in the affiliate space.