Ready for more? Upgrade to Shopify Plus.

Get all the power you need to scale, plus advanced tools and the lowest transaction fees of any Shopify plan. Only when you upgrade to Shopify Plus.

Upgrade your brand with over 10,000 of the world’s best.

Animals Matter

Full customization, higher conversion

Convert more with a custom checkout.

Make your checkout a powerful sales engine with trust badges, shipping information, countdown timers, customer reviews, and live chat by unlocking access to your checkout.liquid template files. Then optimize every step of the checkout through detailed analytics and reporting by adding Google Tag Manager.

Find out how Peepers increased conversion by 30% with a custom checkout.
A custom checkout screen.
20% Higher AOV with automated promotions

Higher average order value

Make every sale an upsell.

Boost your average order value with personalized promotions at checkout. Offer bundles, free gifts, advanced discounts, and more with Shopify Functions. All automated.

More customer retention

Make repeat customers. Automatically.

Turn casual shoppers into brand evangelists by automating the customer journey from first sale to tenth.
  • Tag and segment customers based on buying behavior with Shopify Flow
  • Track and reward customers based on lifetime spend
  • Create advanced, enterprise-level custom discounts with Shopify Functions
  • Collect more customer data for marketing and retargeting

People look at our brand and think there’s a huge building somewhere. Shopify Plus has shown me you can do a lot with a little.

Justina BlakeneyFounder and Creative Director, Jungalow Read Jungalow’s story

Jungalow improved conversion by 12%, sales by 61%, and customer retention by 26.5%.

Read the story

More high intent buyers

Find your next best customer.

Powered by data and machine learning from millions of merchants, Shopify Audiences helps you to reach high-intent customers—at a lower cost.
  • Lower conversion costs with enhanced targeting for your digital ads
  • Build high-intent audiences and reach them on major platforms like Facebook and Instagram
  • Drive new customer acquisition with lookalike campaigns
  • Manage audiences and monitor performance, including ad attribution, directly in your admin

Powerful checkout analytics and data

Keep customers before they go.

Know exactly where shoppers leave your checkout so you can optimize and convert better. With Shopify Plus, you can add Google Tag Manager to your store for detailed analytics and reporting on every step of your checkout.

Native automation tools

Save time. Get more done.

Automate workflows with Shopify Flow

Automate everything from customer segmentation to merchandising to fraud prevention.

Schedule events with Launchpad

Automate your flash sales, product drops, and inventory restocks across channels, right in Shopify.
A clock winding backwards.

22M Hours saved by businesses using Shopify Flow

Start upgrading in minutes. It’s time to grow.

Log in to upgrade now

Shopify Plus organization admin

Know how you’re doing at a glance.

  • Track performance across stores, regions, and channels with built-in analytics and insights
  • Manage users, stores, and automated workflows across your business
  • Add unlimited staff accounts with specialized permissions in seconds
  • Work in up to 21 languages in the admin

B2B and wholesale

Give B2B customers their own products, prices, and store.

Offer your B2B and wholesale customers a private login with tiered pricing and catalogs. And a flexible checkout option means B2B customers can place orders online, or submit purchase orders for future payment.

Shopify vs. Shopify Plus

How Shopify Plus compares to other plans.

Built to handle fast growth and billion-dollar revenue, Shopify Plus is the premium Shopify plan for modern enterprise brands. You get the same powerful platform that supports millions of merchants, plus access to advanced features, apps, and resources.

Pricing and feature information for all Shopify plans
Plan feature

Basic Shopify

All the basics for starting a new business


Everything you need for a growing business

Advanced Shopify

Advanced features for scaling your business

Shopify Plus

Powerful features for complex, high-volume businesses

Monthly price
$29 per month
$79 per month
$299 per month
starting at
$2000 per month

Shopify Plus pricing

Invest now. Scale forever.

Invest in your platform now to earn more in the long run. And by using Shopify Payments, you unlock the lowest fees* of any plan and the conversion power of Shop Pay.

*Transaction fees and credit card rates vary by country.

Start upgrading to see your rates

Starting at $2,000 USD per month on a monthly term for plan upgrades


What you need to know.

Shopify Plus starts at $2,000 USD per month on a monthly term for plan upgrades. If you make over $800,000 USD in any given month, you move to a platform fee of 0.25% for each sales transaction.

If you don’t use Shopify Payments as your payment processor, a 0.15% transaction fee will be applied to each transaction to cover the charge for Shopify to maintain integrations with an external payment provider.

Unlock the power you need to scale. It’s time to upgrade.

Log in to upgrade now