The Future of Commerce Trends Briefing Europe

In this 60-minute event you’ll learn about the biggest commerce trends in Europe, the Middle East, Africa, and around the globe—and how your business should respond to them in the next 12 months. Hear it live from the experts at A Good Company and Shopify.

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About the event

This Future of Commerce webinar dives deep into the top trends in ecommerce, retail, and shipping and logistics affecting your region.

Join our expert panel for a discussion on how your brand can capitalise on everything from customer loyalty to omnichannel commerce.

Plus, get a chance to ask your own questions during our live Q&A.

Key takeaways

  • How radical changes in consumer behavior are affecting the way we shop, sell, and ship
  • Why rising customer acquisition costs are forcing brands to prioritise long-term customer relationships
  • Practical steps you can take to turn ecommerce, retail, and shipping trends into opportunities for your business

Meet the speakers

Speaker - headshot - Shimona Mehta

Shimona Mehta

Managing Director, EMEA,


Shimona is an award-winning, experienced, and passionate leader whose mission is to shape the future of commerce and empower entrepreneurs everywhere. A pioneer in tech, Shimona is eager about making commerce better for everyone and oversees the European market for Shopify.

Speaker - headshot - Maya

Maya Marks

Senior Merchant Success Manager,


With an operational background, Maya brings a decade of experience in international ecommerce and commercial strategy to her role. Her first-hand experiences and personable approach helps bridge communications between diverse stakeholders and scale some of the highest growth brands in EMEA.

Speaker - headshot - Anders

Anders Ankarlid


A Good Company

Anders is a climate activist and the CEO and founder of A Good Company, a proudly carbon-negative Swedish brand that sells premium yet sustainable everyday products.

Speaker - headshot - Clare Morrison

Clare Morrison

Senior Content Marketing Manager,


Clare is a seasoned content marketer, with experience across two continents and more than a dozen tech companies. At Shopify, she builds content that helps merchants and partners make better business decisions.

Hear from the experts

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The Future of Commerce brings together expert interviews, data analysis, and a global business and consumer survey to reveal what the past two years have taught us about ecommerce, retail, and shipping and logistics—and what’s to come next. Read the report to discover the trends shaping the year ahead, and recommendations to help your brand succeed.

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