Performance Under Pressure: Site Speed Is the New SEO

Web Vitals is an initiative by Google to provide unified guidance for quality signals that are essential to delivering a great user experience on the web. Watch as experts from Google, Vuori Clothing, and Shopify as we dive into what this means for ecommerce.

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About the event

With the rapid shift from in-person shopping to online during the pandemic, it’s become more important than ever for brands to develop a performance-first mindset.

Stats show that slow websites have been linked to higher bounce rates and lower conversions, meaning that milliseconds could mean millions in missed sales. How can that be avoided?

Join experts from Google, Vuori Clothing and Shopify Plus for a discussion on the impact that site speed can have on your business, with a chance to have your questions answered in a live Q&A.

Key takeaways

  • How to build and measure great user experiences
  • How your brand can optimize your website for maximum speed and conversions
  • Which pitfalls to steer clear of to avoid technical debt
  • How brands can foster long-term stewardship for performance in their organization

Meet the speakers


Elizabeth Sweeny

Product Manager,


Elizabeth Sweeny is a Product Manager on the Google Chrome Web Platform team, working to ensure that developers have all they need to create fantastic experiences on the web. Her portfolio includes products such as Lighthouse, PageSpeed Insights, Chrome User Experience Report (CrUX), and

Colin Bendell Shopify-1

Colin Bendell

Director of Performance and Media Engineering,


Colin Bendell is the Director of Performance & Media Engineering at Shopify. He is passionate about the intersection of  web performance, media, browsers and data. He recently helped the community effort writing chapters in the Web Almanac, 24Ways and PerCalendar.


Eric Jones

Front End Development Lead,


Eric Jones is the Front-End Development Lead at Vuori where he works to improve the effectiveness of the brand’s e-commerce website by prioritizing performance. He has 5+ years of experience developing custom Shopify storefronts for a wide variety of successful DTC brands.


Helen Lin

Front End Developer,


Helen is a Staff Front-End Developer at Shopify. Engineer at heart, people in mind, wizard for those around her, and reads minified code for fun.

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