Season 1 Episode 03

Unconventional Wisdom: Seth Godin, Embracing Failure and the Importance of Questions

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Sometimes you need to break away from the pack, think differently, zig when everyone else zags. This episode is all about unconventional wisdom and how it can help you become a more successful entrepreneur. We start with marketing legend Seth Godin (photo by Cuidad de Ideas), who makes the case for why bigger isn’t necessarily better, we learn why you should make friends with failure and we travel to Texas to meet a baker who learned the recipe for success... from a tech wizard.

Listen to the full episode above or dive into to this week's Shorts below.


Ask and You Will Succeed

There’s a lot of complicated advice out there on what it takes to be a successful entrepreneur. But for one woman we met recently, the secret is simple. And it’s helped her out of some sticky (and smelly) situations.

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Embracing Failure

No one likes to fail. So much so, that most of us avoid failure like the plague. It turns out, though, that if you want to be successful, you should dive right in and embrace the times when everything goes wrong.

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What Tech can Teach Food

From Apple and Microsoft inventing the personal computer industry, to Uber & Airbnb rethinking transportation and accommodation, tech companies have a long history of doing things differently. Apple’s iconic marketing slogan was “Think Different.” So what can non-tech companies learn from the innovative tech industry? As a Texas cake-maker finds out, it’s more than you might think.

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Seth Godin on Why Bigger Isn’t Necessarily Better

Seth Godin is a marketing legend. He founded several companies, he’s written 18 bestselling books and his blog is one of the most popular in the world. He’s even been inducted into the Direct Marketing Hall of Fame. Most of all, Seth Godin is a thinker. And it turns out, Seth thinks a *lot* about scale.

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Seth Godin on Deciding Whether you Have a Business or a Hobby

Seth Godin has been called the godfather of modern marketing. He has written a LOT about entrepreneurship and he thinks there are definite advantages to being (and staying) small. But there are different types of small. And Seth says it’s important to know which one you are.

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Seth Godin on the New Tools That Allow Everyone to be a Micro-Impresario

According to Seth Godin, it’s not just OK being small. There are serious advantages to staying small. And just because you’re small, doesn’t mean you can’t be important.

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Seth Godin’s Rules for Taking on Outside Investors

There aren’t many entrepreneurs who wouldn’t love to grow their business. And sometimes, to grow your business, you need money. Other people’s money. And “other people’s money” can very tricky to deal with. Lucky for all of us, Seth Godin has some excellent advice about taking on outside investment.

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