Season 1 Episode 11

Entrepreneurship Ain’t Easy - Lessons in Perseverance

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No one said success would be easy. Almost every entrepreneur has to face down major challenges, overcome hurdles, and rebound from failure. You’re about to meet your new role models for perseverance. Dov Baron fell 120 feet while rocking climbing and shattering his face - his near-death experience taught him how to work through pain to find success. Jeff Philipp had to figure out how to build his multi-million dollar business in one of the most remote places in North America. Angela Mader had to convince massive retailers like Target and Walgreens to put her products on their shelves... before the products were even designed. None of it was easy. But as every entrepreneur knows, few things worth doing ever are.

Listen to the full episode above or dive into to this week's Shorts below.

#TGIM.

Dov Baron Literally Fell off a Cliff - Here’s How It Changed His Life and His Business

Back in 1990 Dov Baron’s career and life almost ended. He was rock climbing when he fell 120 feet and landed on his face. The impact shattered his face, disintegrating some of his upper jaw and fracturing his lower jaw in four places. Dov went through 9 reconstructive surgeries and the experience changed his life. Today, Dov Baron is an author and mentor. Inc Magazine put him on their list of top Business speakers and thinkers. The lesson his accident taught him? Entrepreneurship is about facing and working through pain to find the path to success.

Short notes:

How to Build a Multi-Million Dollar Business in the Middle of Nowhere

Some say that it’s smart to zig when everyone else zags. It’s not easy to do, but it’s worked for Jeff Phillips. Unlike the hordes of hopeful entrepreneurs who decide to decamp to tech hubs like Silicon Valley and San Francisco in search of success, Jeff Philipp decided to do the opposite. He didn’t go anywhere. The problem is that his home is in a remote area of the Canadian arctic. And he’s built a company with tens of millions of dollars in revenue, literally in the middle of nowhere. His company’s motto? Innovation doesn’t care where you live.

How to Give Your Brand a Makeover

What do you do when your look is out of date? Get a makeover. The same goes for your business. There comes a time in the life of every company when you need a brand refresh. But how do you know when it’s time? And what exactly do you do next? Well, a marketing agency in Austin, Texas, that focuses on re-branding recently underwent some rebranding of its own. And we got them to break down the process, step by step, as they put themselves through their own process.

Short notes:

The Secret to Getting Your Product on the Shelves of Big Retailers

For a lot of entrepreneurs, the moment they knew they’d arrived was when they got their products into retail giants like Target and Walgreens. It’s almost never easy. So how does that process actually work? What we usually see is the end result— products on the shelves — so it’s tough to get a sense of how hard it can be for small companies make that happen. We followed one entrepreneur for several months, got a behind-the-scenes look at working with mass retailers, and returned with some great advice for anyone looking for retail placement success.

Short notes:

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