Season 1 Episode 15

Bigger, Bolder, Braver

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Ann Handley wants you to be bigger, bolder and braver. Ann is the world’s first Chief Content Officer and Forbes called her the most influential woman in Social Media. She explains how you can make your business more successful by using your brand’s voice to differentiate yourself from your competitors. Then meet an entrepreneur who took his startup from a campus project to a 25 million dollar Google acquisition in only 18 months. And find out how one entrepreneur found the balance between passion and profits by shaking up from the frozen dessert business making gelato from exotic ingredients like eggplant, roasted parsnip and crisp cricket. Yes… cricket.

#TGIM.

Ann Handley: Get a Bigger, Bolder, Braver Brand Voice Like Freaker USA

Ann Handley is the world’s first ever Chief Content Officer. She’s also a marketing guru who champions content as a way to connect with potential customers at her company Marketing Profs. She’s the best-selling author of the book “Everybody Writes” and has been cited by Forbes as the most influencer woman in social media. She walks us through everything you need to know about developing a major competitive advantage - your brand’s voice. Ann digs into the amazing and creative brand of Freaker USA and gives you advice about how to make sure your brand’s voice is heard.

Short notes:

Bufferbox: From Lean Startup to Google Acquisition in 18 Months

Businesses and entrepreneurs are often faced with the question of, if I build, it will they come? How do you arrive at an answer? It’s tough, especially when you’re just getting started, when you have no money, and you have no time. This is the story of one startup and how they answered that question as they went from a campus project to a 25 million dollar Google acquisition in only 18 months.

Death in Venice Gelato

The theme of TGIM this episode is how to be bigger, braver, and bolder to succeed with your business and there is perhaps no better example than an upstart gelato company in Toronto called Death In Venice. The company has earned rave reviews from foodie bloggers and restaurant critics alike. So how does a gelato company act big, brave, and bold? By designing gelato flavors NO ONE else in the world has thought of yet. Anyone care for a scoop of Thai Peanut Soy Fish, a cup of Chocolate Crisp Cricket or perhaps a cone of Mealworm?

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