Get started with print-on-demand

Create and sell products without having to worry about inventory or shipping

A collage of models with print-on-demand products. From left to right: a person in plaid pants holding a book on top of a yellow cushion, a woman wearing a white t-shirt, and women in a pink sweater holding a mug, and a man standing by a bench holding a pale tote bag.

4 steps to getting started

Add design to your product for print on demand

1. Create

Add your new or existing designs to products of your choice

Your customer orders the product from the online store product page

2. Sell

A customer orders the products you created from your online store

Print your product with print on demand service

3. Print

Your store automatically sends the order to your print-on-demand service for printing

Package your product with print on demand service and ship to your customer

4. Ship

Your print-on-demand service packages the order and ships it directly to your customer

Brands that use Shopify

  • Cee Cee's Closet
  • Nalata Nalata
  • Kirrin Finch
  • Tokyo Bike
  • Meso Goods
  • Coco and Breezy
  • Brooklyn Museum
  • Adore Me

“Shopify’s print-on-demand resources allow anyone to get something up and running and into testing mode in no time.”

Chris Vaccarino | founder of Fanjoy


  • If you’re planning to start a print on demand business, begin by choosing a niche and the products you want to sell. Then get your designs and website ready. After that, look for a print on demand service and add the products to your store. Once you start marketing your website, you’ll begin to receive orders, and your print provider will take care of the fulfilment.

  • How much you make with your print-on-demand business depends on the target market, their needs, product demand, and seasonality. When determining how much you can earn, you’ll have to consider the sale price, fees for your print provider, and volume of orders.

  • There are a number of products you can sell with print on demand. Some of the popular print on demand products include \ t-shirts, caps, mugs, wall prints and posters, drawstring and cloth bags, hoodies, towels, phone covers, notebooks, cushion covers, sweatshirts, and leggings.

  • Your print on demand product prices will depend largely on how well you market your brand. When pricing your products, look at what the market is charging as a baseline. You can charge higher prices for print on demand products with customizations. Otherwise, you can price the products similarly to your competitors as a safer bet if you want to cover a larger target market and make a profit.