Shopify Merchants Experience Record-Breaking Sales on Black Friday

Sales topped $1,000,000 per minute at the day’s peak

OTTAWA, Canada – November 25, 2017 – Shopify Inc. (NYSE: SHOP) (TSX: SHOP), the leading multi-channel commerce platform, today announced its over 500,000 merchants cumulatively experienced their highest Black Friday sales to date. More than $1,000,000 in sales went through the platform per minute at the peak, beating last year’s high of $555,716. The success experienced by Shopify merchants emphasizes the impact North America’s busiest shopping day can have on businesses of all sizes.

Mobile continued to grow with 66% of orders being made with a phone or tablet, up from 58% in 2016. Desktop sales accounted for the remaining 34%, down from 42% in 2016. More than 600,000 pieces of apparel, 360,000 accessories, and 210,000 houseware items were purchased from Shopify merchants in a single day.

“Small businesses are the foundation of the global economy, and the impressive amount of growth we saw on Black Friday goes to show that more and more shoppers want to buy from independent entrepreneurs,” said Harley Finkelstein, COO of Shopify. “Shopify’s focus is to set up our merchants for success, especially during this busy time of year. That’s why we provide them with resources, tools and functionality to confidently grow their businesses and produce stellar shopping experiences for their customers. The results from this year propel us forward to keep making commerce better for everyone.”

Additional Insights:

    • Top Sellers: Shopify merchants in California sold the most, with New York, Texas, Florida and Utah rounding out the top five biggest sellers
    • Top Shoppers: In the U.S., consumers in California purchased the most from Shopify merchants followed by New York, Texas, Florida and Illinois
    • Shipping to Space: The total estimated distance for all Black Friday packages to be shipped surpassed 5 billion miles, farther than Pluto is from Earth
    • Thanksgiving Day Spending: Shopping started early, with more than 2,800 orders per minute occurring at the holiday’s peak

Shopify is sharing a global look at sales and trends occurring over the Black Friday and Cyber Monday weekend on its Live Data Dashboard. Check back over the weekend to get a look at worldwide sales, which states are buying the most, and more.

Shopify’s Black Friday data was based on sales experienced by its more than 500,000 businesses in 175 countries around the world on November 24, 2017. All data presented here is approximate and is based on various assumptions. All data is unaudited and is subject to adjustment.