Don’t forget about the magic of in-person experiences: in-store shopping is ramping up again. But it’s not about one or the other—consumers want it all. These days, commerce is omnichannel. The best brands understand that digital and physical retail don’t operate as silos. It’s all just retail. Your customers want to be able to order online but return in store, or look at a product in a showroom and buy it online. Over the next year, 54% of the consumers we surveyed say they’re likely to look at a product online and buy in store, and 53% are likely to look at a product in-store and buy online.
Future-proof yourself further by building diverse business relationships across your supply chain, shipping, and fulfillment networks. And give yourself a Plan B, C, and D to build resilience in your supply chains. Most importantly, make sure you can deliver on your promises to your customers. According to our survey, 66% of them are already aware of supply chain delays, and they’re looking for transparency. Forty-five percent of shoppers are actively looking to shop from businesses that clearly show anticipated delivery times.
Perhaps the largest opportunity ahead is to differentiate yourself with sustainable business practices. In the past year, nearly half of customers chose to buy from brands that have a clear commitment to sustainability. Studies have shown a 71% rise in online searches for “sustainable goods” globally since 2016.
It could be said that if you don’t go green, you’ll go red—so seize the chance to build a sustainable business.