Simplify, scale, and grow with unified commerce
The go-to guide for EMEA retailers
Unified commerce is how the most successful brands connect in-store and online, streamline operations, and expand into new markets. This guide breaks down the tools, strategies, and stories that accelerate growth & success.
Analytics
Turn insights into action
Understand your customers and your business at a deeper level with real-time analytics.
Shopify Analytics gives merchants a unified view across channels, enabling enhanced data-driven decisions.
International ecommerce
Sell beyond borders with less complexity
Shopify simplifies international expansion — giving you the tools to scale your business globally from a single admin. Offer tailored shopping experiences through localisation, regional payment methods, and local currencies.
Retail & POS
Bring in-person and online together
Shopify Point of Sale (POS) helps you unify digital and physical retail—removing silos and enabling seamless customer experiences across all touchpoints.
App ecosystem
Customise your commerce
No two businesses are the same—especially across regions. Shopify’s app ecosystem offers over 8,000 tools to help you adapt to local needs, streamline workflows, and enhance your store.
See how top EMEA brands are growing with Shopify
Waterdrop, Blue Banana, Represent, and Alessi are scaling globally, increasing conversions, and simplifying operations with Shopify’s unified commerce solution.