49 search results for “Alexandra Sheehan”

How These Retailers Use Augmented Reality to Enhance the Customer Experience

How These Retailers Use Augmented Reality to Enhance the Customer Experience

Smart mirrors, augmented reality | Shopify Retail blogRemember when augmented reality (AR) was a pie-in-the-sky idea? Even just a few years ago, AR caught our attention mostly due to its “cool factor.”

Now it’s becoming more of a reality, and forward-thinking retail brands are incorporating AR technology into the customer experience, both in-store and online.

Retailers are smart to adopt this technology: Almost 70% of consumers expect retailers to launch an AR app within the next six months. Despite this, nearly two-thirds of companies don’t use AR at all.

However, there are many retail brands at the forefront of harnessing the power of AR and how it can enhance the brand experience. To help inspire you, we're highlighting a variety of retailers using AR to empower their customers, create a more interactive shopping experience, and help their products stand out.

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In-Store Sales From Online Ads: A 5-Minute Guide to Facebook's Offline Event Tracking

In-Store Sales From Online Ads: A 5-Minute Guide to Facebook's Offline Event Tracking

Facebook Offline Event Tracking Tool | Shopify Retail blogOne of the great things about digital marketing is the ability to capture tons of data and measure success. Metrics like click-through rate, time on site, conversion rate, opt-in rate and social shares are at retailers’ fingertips.

That’s all great information to have, but how can retailers determine the effects of digital advertising on offline behavior? How can you know if your online ads boost foot traffic into your physical storefront?

For retailers who use Facebook advertising, the offline event tracker feature could be a viable option to gain those insights.

Prior to Offline Events, advertisers couldn’t determine whether seeing a Facebook ad online would drive an offline behavior, such as visiting the store, attending an event, or purchasing product over the phone. But that has changed, and it’s an incredibly valuable tool for retailers who don’t rely solely on ecommerce.

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Influencer Marketing: How to Reach New Audiences With Paid Brand Evangelists

Influencer Marketing: How to Reach New Audiences With Paid Brand Evangelists

Influencer marketing for retail | Shopify Retail blogWhether you’re marketing savvy or not, you’ve likely heard the term “influencer” — referring to bloggers, YouTube stars, and social media celebrities who have built massive followings on their respective digital platforms.

As more people began to achieve Internet fame, brands and retailers are tapping into the potential to reach new audiences by leveraging partnerships with these influencers.

And there’s good reason that more brands are jumping on the influencer bandwagon: 55% of people trust online bloggers, compared to 47% people who trust traditional advertising messages.

So, how does influencer marketing work? Don’t worry — we’ve got your back. Here, we’ll examine the ins and outs of influencer marketing, how to find influencers, and how to build a high-impact influencer strategy.

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Inventory Management: Crucial Tools to Keep Your Products in Check

Inventory Management: Crucial Tools to Keep Your Products in Check

Inventory management | Shopify Retail blogThough not the most exciting facet of your retail business, inventory management is crucial to your success.

Without it, you’re missing out on revenue opportunities, not to mention tossing money out the window.

In fact, retailers lose $1.75 trillion annually because of out-of-stocks, overstocks, and returns — problems that could be minimized with an effective inventory management solution.

Because inventory management is a crucial issue for store owners, it’s crucial to ensure you have the right measures in place to keep your shelves stocked and revenues flowing. So, let’s take a look at the ins and outs of inventory management, and how retailers can best optimize their processes.

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Post-Mortems and Event Sales: How to Measure Success to Improve Future Sales

Post-Mortems and Event Sales: How to Measure Success to Improve Future Sales

Craft fair, event post-mortems | Shopify Retail blogSelling at events offers a wealth of opportunities for all kinds of retailers. Whether you have a brick-and-mortar store or not, numerous of product lines or just one, it can be a way to generate awareness and conduct sales in a new environment.

But when it comes to choosing events to sell at, it can feel like you’re shooting in the dark. What if you don’t sell anything? Does that mean it’s a failure? What does success even look like? Those are questions that are hard to answer if you don’t analyze the event afterward through a true post-mortem process.

Not sure about conducting a post-mortem? To help you move forward, we’re examining how you can dive deep into your event sales. Here, you’ll learn how to reflect on each event, analyze your sales and engagement data, and implement your learnings to bolster future event sales.

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Retail Trends: 10 Experts Share Their Predictions for 2017 [Giveaway]

Retail Trends: 10 Experts Share Their Predictions for 2017 [Giveaway]

Retail trend predictions | Shopify Retail blogWith a new year comes change. New industry trends. New consumer behavior and demands. New tools and technologies to incorporate. New opportunities.

And with all that is new, retailers are forced to adapt to meet demand and stay ahead of the competition.

To help retailers learn what to expect and how it may affect their business, we reached out to 10 retail experts and asked them:

“What is your prediction for what will change in retail in 2017?”

Our experts talked about data, convenience, personalization, mobile, and digital. While the answers varied, there was one major recurring theme: Retailers and consumers are getting smarter.

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The Complete Guide to Market Research for Your Retail Business

The Complete Guide to Market Research for Your Retail Business

Man looking at market research | Shopify Retail blogConsumers are no longer solely concerned just with price point. Purchase decisions are now being made with more factors at play, things such as brand differentiation, reputation, and customer-centric return policies.

But it’s hard to read a customer’s mind, and it’s also a challenge for retailers to figure out where they fit when compared with their competition.

Especially for retailers just starting out, it may feel like a lot of decisions are made on guesswork or instinct. Market research can remove much of that uncertainty, by helping you understand your industry, your target customer, your competition, and your product. And when you understand all that, your chances of success are a lot greater.

There are many agencies that you can hire to conduct market research for you, but if you’re on a budget, there are ways you can do it yourself.

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These Retailers Could See a Surge in Sales Thanks to New Year’s Resolutions

These Retailers Could See a Surge in Sales Thanks to New Year’s Resolutions

New Year's resolutions 2018 | Shopify Retail blogThis season of giving to others is quickly becoming the season of giving to oneself — largely with the goal of self-improvement via New Year's resolutions.

After weeks or even months of purchasing items for others, it’s time to treat yourself. And if it’s for the betterment of health, happiness, or overall well-being, there’s a better chance for retailers who fit within related verticals.

Almost half (45%) of Americans usually make New Year’s resolutions. And though most of those ambitious resolutions fail, that doesn’t mean that consumers aren’t putting their best foot forward — at first.

GoBankingRates conducted a survey to see what resolutions people plan to make for 2018, and they found the following to be the most popular:

  1. Save more, spend less
  2. Pay down debt
  3. Enjoy life to the fullest
  4. Live a healthier lifestyle
  5. Increase my income
  6. Spend more time with friends and family

Many of these resolutions support one another. For example, losing weight may help one to enjoy life to the fullest. Saving more may offer you the opportunity to spend more time with friends and family. 

And developing these self-improvement goals doesn’t just benefit those making those ubiquitous New Year's resolutions — these objectives can lead to higher demand for products and services in specific retail niches. If a product can help a consumer reach their goal, you can bet they’re willing to invest in it.

So as 2018 approaches, retailers offering the following products have a unique opportunity to capitalize on some of our top resolutions.

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Turn Website Traffic Into Foot Traffic: How to Get More Customers in Your Store

Turn Website Traffic Into Foot Traffic: How to Get More Customers in Your Store

Web traffic to foot traffic in store | Shopify Retail blogOnline and offline retail sales no longer work in silos. The Harvard Business Review published a case study about the role of websites in the modern-day retail industry. That case study found that many retailers are struggling to convert shoppers in-person — instead, consumers browse in real life and opt to make the purchase online at a later date (a phenomenon referred to as showrooming).

It’s an interesting dilemma, and it brings up the importance of a retailer’s in-person and online presence. And whether customers are browsing in-store or online first, those multichannel shoppers present a lot of value and opportunity for retailers. Why? Well, customers who purchase both online and in-store have a 30% higher lifetime customer value.

And more consumers are finding your website first. Almost all (96%) of online shoppers search for local businesses online. If you don’t have a website, you’re missing out on a lot of potential sales, whether you want to open an ecommerce store or not.

So, how can retailers capitalize on those website browsers? Here’s what you need to include and how to promote your brick-and-mortar shop on your store’s website.

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