47 search results for “Humayun Khan”

4 On-Site Optimization Tips for Local SEO to Help You Rank Higher

4 On-Site Optimization Tips for Local SEO to Help You Rank Higher

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Here's something you may be wondering about: If you've already optimized your website for search engines, why do you have to optimize it again for local SEO? According to Local SEO expert David Mihm's Local Search Ranking Factors, properly optimizing your website could account for as much as 18% of what Google weighs inits algorithm when determining which local results to serve up to users.

With as many as 7 billion monthly local searches in the US alone, consumers are searching for business addresses, products, hours of operations, driving directions, reviews, and coupons they can use at your establishment. 

With local search becoming more and more important for small businesses (and Google as rumored by its upcoming algorithm change), it's important for merchants to understand not only the basics of Local SEO, but what it consists of.

This includes building citations, leveraging online reviews, and what we'll cover in this post, on-site optimization for increasing chances of ranking higher in local search results. 

Let's get started.

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5 Quick and Low-Tech Tips To Prevent Shoplifting in Your Retail Store

5 Quick and Low-Tech Tips To Prevent Shoplifting in Your Retail Store

Loss prevention in retail | Shopify Retail blogAs a retailer, it's not always easy to just throw money at problems like shoplifting or loss prevention. With a finite budget, many smaller retailers can't take advantage of all the technology that big-box stores may have at their fingertips. Whether it's high-tech security camera systems, door scanners, or facial-recognition software, sometimes their big-ticket costs just don't fit with your small business security budget.

But shoplifting can have a crippling effect on retailers — after all, inventory shrinkage costs the U.S. retail industry over $45 billion each year. So, while you may have a limited budget, it's important to identify shoplifting as a problem and have a loss prevention plan in place.

So, what's a retailer to do? Here, we'll take a look at cost-effective and low-tech tactics that you can start implementing right away.

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How To Hire an Interior Designer for Your Retail Store and Why You Need One

How To Hire an Interior Designer for Your Retail Store and Why You Need One

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When you're used to being a bootstrapping entrepreneur, you have a tendency to want to have a very DIY approach to most things and are scrappy enough to make it all work on a limited budget. Especially when you've been successful selling your products online and are now looking to new channels to grow your business.

Whether you're opening a pop-up or committing to something more long-term, the world of retail can be a daunting and unforgiving place if you overlook things like your window display, store layout, signage, and merchandising. 

However, sometimes it makes sense to trust things to a professional. 

In this post we'll look at why hiring an interior designer for your retail store can be crucial for your offline selling success, and how to go about hiring one.

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The Top 10 Online Resources That Will Help You Become a Local SEO Expert

The Top 10 Online Resources That Will Help You Become a Local SEO Expert

Local SEO | Shopify Retail

Whether it's researching a product, searching for a phone number, or finding out hours of operation, consumers are performing billions of local searches each month. So imagine then as a small business, how vital it is to have a well-thought out Local SEO strategy is in order to get in front of all those people looking for exactly what you have to offer. 

Frankly, as mobile adoption and dependence continues to increase exponentially, being found in local search results will become a distinguishing factor between a business that's thriving and one that's hardly able to make ends meet.

However, knowing the importance of having a Local SEO strategy is one thing, being able to execute on it and make it work is a whole other thing. Which is why, we've been creating educational resources around tactical components that include learning the basics, building citations, leveraging online reviews, and doing on-site optimization. 

But we also thought it would helpful to highlight other incredible resources out there on the web for learning more about Local SEO and really diving deep into the subject. To help you cut through the clutter, I've put together this curated list of online resources to speed up your learning curve and make it easier to ramp up on the topic.

Enjoy!

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The Top 5 Most Engaging Retailers on Instagram (And How You Can Join Their Ranks)

The Top 5 Most Engaging Retailers on Instagram (And How You Can Join Their Ranks)

Engaging retailers on Instagram | Shopify Retail

It's no secret that Instagram, the popular photo-sharing app that now boasts more than 150 million users, is taking the retail and fashion worlds by storm. In fact, research has shown the platform to be 15 times more engaging than Facebook, and it has achieved the highest year-over-year growth (66 percent) when compared to the top 10 mobile apps. 

In this post, I'll be looking at the top five most popular retailers on Instagram based on Nitrogram's top 50 retailers list, which ranks brands based on their audience numbers as well as the number of posts containing their hashtag. In doing so, I'll hope to distill what they're doing right so you, as a smaller retailer, or even pop-up shop entrepreneur, can start to put the same strategies to work in your business. 

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This Month In Retail: Disappearing Checkout Counters, Shop-In-Shop Benefits, and Sneakernomics 101

This Month In Retail: Disappearing Checkout Counters, Shop-In-Shop Benefits, and Sneakernomics 101

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The world of retail is undergoing a massive overhaul and changing on a daily basis and let's be honest, as a retailer, it's hard to keep up with the latest trends, changes, and innovations about how consumers are shopping and how you can adapt as a result.

Which is why we've decided to curate a monthly roundup of the top retail posts from around the web that do an excellent job of helping merchants stay in the know when it comes to the future of retail.

These posts include a variety of publications, authors, and viewpoints to provide a 360-degree view of the retail landscape was impacted in the month of May. 

Here we go. 

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8 Ways a Pop-Up Store Can Boost Revenue and Build Buzz for Your Brand

8 Ways a Pop-Up Store Can Boost Revenue and Build Buzz for Your Brand

Pop-up store | Shopify Retail blogYou might be convinced that selling offline is too risky and expensive for your brand. Maybe you've heard the horror stories about retail and dealing with customers in person. But what if we told you that you were missing out on a major opportunity — one that comes with little-to-no commitment and minimal costs? 

There's a retail medium that helps brands enjoy the benefits of selling offline without forking out all their cash for a storefront: a pop-up store. According to Storefront, temporary retail, more commonly known as a pop-up store, are expected to generate $80 billion on an annual basis.

Fortunately, there's an abundance of locations you might try for a pop-up store while keeping in mind that you're in good company as more online brands test out offline sales.  

Hosting a pop-up store boasts a number of benefits. And while many of these advantages are dependent upon your brand and the type of pop-up store you host, we've rounded up eight of the most common reasons you should consider temporary retail.

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Consumers Are Showrooming and Webrooming Your Business, Here's What That Means and What You Can Do About It

Consumers Are Showrooming and Webrooming Your Business, Here's What That Means and What You Can Do About It

Webrooming and showrooming | Shopify Retail

Buzzwords can be tough to keep up with. Especially if you're in retail and can't spend hours figuring out what each word means, how it affects your business, and what you can do about it. Two words in particular that I'd like to tackle are "showrooming" and "webrooming."

Yes, we all know that consumer shopping habits are changing, that they're equipped with smartphones, using online reviews to form their opinions, and have preferences for what kind of products they purchase online, in-store, or online and pick-up in-store.

Big box retailers have boatloads of cash to throw at the problem of catching-up with consumers and their demands, however, as a small business owner, things can be a little more complicated.

In this post, I'll be exploring what "showrooming" and "webrooming" are, how they effect your business, and what specific steps you can take to combat or welcome their impact on your store.

Here we go.

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How Two Fashion Designers Used a Pop-Up Shop to Build Their Brand and Better Understand Their Customers

How Two Fashion Designers Used a Pop-Up Shop to Build Their Brand and Better Understand Their Customers

Vanessa and Hattie, VallarinoSaltonstall | Shopify Retail

Last winter, the designers behind VallarinoSaltonstall contacted our offices inquiring about popping-up for spring at RSPOP, one of our partner spaces at the Roger Smith hotel. This was their first experiment with brick-and-mortar retail and they wanted to “get it right”.

For the following three months, we worked closely with designers Hattie and Vanessa to conceptualize and plan for their first pop-up store.

The original plan was for a 1 month pop-up and after a successful opening they extended for two months. Wanting to profile their success as inspiration for other brands interested in doing a pop-up, I interviewed them for a case study around how they went from idea to executing their pop-up for two whole months. 

From merchandising and marketing to how weather and store hours affected sales, here is what Hattie and Vanessa had to share about their experience.

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Why All Sale Signs Are Red: The Science of Color in Retail

Why All Sale Signs Are Red: The Science of Color in Retail

Red signs, store signs | Shopify Retail blog

We've all seen store windows full of sale signs promising amazing deals and price reductions. But have you ever noticed that most of those sale signs are red?

The reason is simple: Certain colors sell more merchandise. The color scheme you choose for your retail store, ecommerce site, and logo impacts your sales and influences whether customers are enticed to make a purchase.

There's a specific psychology of color: The way humans react to color in our environment is a science that's been rigorously tested and studied for hundreds of years. So, let's start using some of the findings to your advantage.

Because color plays an important role in the human psyche, merchants can take some of the basic science and use it to improve sales. So, whether your retail store or visual merchandising displays need a new paint job, or whether you're deciding on the theme for your next seasonal window display, here's how color can impact consumer purchase decisions — and how you can stack the deck in your favor.

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