45 search results for “Humayun Khan”

5 Quick and Low-Tech Tips To Prevent Shoplifting in Your Retail Store

5 Quick and Low-Tech Tips To Prevent Shoplifting in Your Retail Store

Loss prevention in retail | Shopify Retail blogAs a retailer, it's not always easy to just throw money at problems like shoplifting or loss prevention. With a finite budget, many smaller retailers can't take advantage of all the technology that big-box stores may have at their fingertips. Whether it's high-tech security camera systems, door scanners, or facial-recognition software, sometimes their big-ticket costs just don't fit with your small business security budget.

But shoplifting can have a crippling effect on retailers — after all, inventory shrinkage costs the U.S. retail industry over $45 billion each year. So, while you may have a limited budget, it's important to identify shoplifting as a problem and have a loss prevention plan in place.

So, what's a retailer to do? Here, we'll take a look at cost-effective and low-tech tactics that you can start implementing right away.

Continue reading

How To Hire an Interior Designer for Your Retail Store (And Why You Need One)

How To Hire an Interior Designer for Your Retail Store (And Why You Need One)

Interior designer, retail | Shopify Retail blog When you're used to being a bootstrapping entrepreneur, you might have a tendency to take a DIY approach to tackling most challenges in your retail business. 

Whether you're opening a pop-up or committing to something more long-term, the world of retail can be daunting when you have to consider innumerable things like your window display, store layout, signage, and visual merchandising. 

However, sometimes it makes sense to leave certain tasks to a professional — if you have the budget, that is. This is especially true when it comes to the interior design of your store. While it's possible for retailers to create an interior design themselves, making a store appealing, inviting, and designed to optimize your sales can be more difficult than it looks.

And that's where the professionals come in.

Continue reading

The Top 10 Online Resources That Will Help You Become a Local SEO Expert

The Top 10 Online Resources That Will Help You Become a Local SEO Expert

Local SEO | Shopify Retail

Whether it's researching a product, searching for a phone number, or finding out hours of operation, consumers are performing billions of local searches each month. So imagine then as a small business, how vital it is to have a well-thought out Local SEO strategy is in order to get in front of all those people looking for exactly what you have to offer. 

Frankly, as mobile adoption and dependence continues to increase exponentially, being found in local search results will become a distinguishing factor between a business that's thriving and one that's hardly able to make ends meet.

However, knowing the importance of having a Local SEO strategy is one thing, being able to execute on it and make it work is a whole other thing. Which is why, we've been creating educational resources around tactical components that include learning the basics, building citations, leveraging online reviews, and doing on-site optimization. 

But we also thought it would helpful to highlight other incredible resources out there on the web for learning more about Local SEO and really diving deep into the subject. To help you cut through the clutter, I've put together this curated list of online resources to speed up your learning curve and make it easier to ramp up on the topic.

Enjoy!

Continue reading

The Top 5 Most Engaging Retailers on Instagram (And How You Can Join Their Ranks)

The Top 5 Most Engaging Retailers on Instagram (And How You Can Join Their Ranks)

Engaging retailers on Instagram | Shopify Retail

It's no secret that Instagram, the popular photo-sharing app that now boasts more than 150 million users, is taking the retail and fashion worlds by storm. In fact, research has shown the platform to be 15 times more engaging than Facebook, and it has achieved the highest year-over-year growth (66 percent) when compared to the top 10 mobile apps. 

In this post, I'll be looking at the top five most popular retailers on Instagram based on Nitrogram's top 50 retailers list, which ranks brands based on their audience numbers as well as the number of posts containing their hashtag. In doing so, I'll hope to distill what they're doing right so you, as a smaller retailer, or even pop-up shop entrepreneur, can start to put the same strategies to work in your business. 

Continue reading

8 Ways a Pop-Up Store Can Boost Revenue and Build Buzz for Your Brand

8 Ways a Pop-Up Store Can Boost Revenue and Build Buzz for Your Brand

Pop-up store | Shopify Retail blogYou might be convinced that selling offline is too risky and expensive for your brand. Maybe you've heard the horror stories about retail and dealing with customers in person. But what if we told you that you were missing out on a major opportunity — one that comes with little-to-no commitment and minimal costs? 

There's a retail medium that helps brands enjoy the benefits of selling offline without forking out all their cash for a storefront: a pop-up store. According to Storefront, temporary retail, more commonly known as a pop-up store, are expected to generate $80 billion on an annual basis.

Fortunately, there's an abundance of locations you might try for a pop-up store while keeping in mind that you're in good company as more online brands test out offline sales.  

Hosting a pop-up store boasts a number of benefits. And while many of these advantages are dependent upon your brand and the type of pop-up store you host, we've rounded up eight of the most common reasons you should consider temporary retail.

Continue reading

How Two Fashion Designers Used a Pop-Up Shop to Build Their Brand and Better Understand Their Customers

How Two Fashion Designers Used a Pop-Up Shop to Build Their Brand and Better Understand Their Customers

Vanessa and Hattie, VallarinoSaltonstall | Shopify Retail

Last winter, the designers behind VallarinoSaltonstall contacted our offices inquiring about popping-up for spring at RSPOP, one of our partner spaces at the Roger Smith hotel. This was their first experiment with brick-and-mortar retail and they wanted to “get it right”.

For the following three months, we worked closely with designers Hattie and Vanessa to conceptualize and plan for their first pop-up store.

The original plan was for a 1 month pop-up and after a successful opening they extended for two months. Wanting to profile their success as inspiration for other brands interested in doing a pop-up, I interviewed them for a case study around how they went from idea to executing their pop-up for two whole months. 

From merchandising and marketing to how weather and store hours affected sales, here is what Hattie and Vanessa had to share about their experience.

Continue reading

Pop-Up Shop Success: How to Evaluate Your Sales (4 Metrics and 5 Tools to Help)

Pop-Up Shop Success: How to Evaluate Your Sales (4 Metrics and 5 Tools to Help)

Pop-up shops | Shopify Retail blogLet's face it: Running a pop-up shop is hard work. There are a lot of moving pieces that have to come together for a limited-time experience that requires a lot of time, money, and sweat investment to happen. 

So, how do you make it worth your while? 

The answer to this question lies in creating a list of goals you'd like to accomplish through your pop-up shop. Then you have to come up with a way to track and measure your key performance metrics and get feedback based on the data you collect. 

Luckily, when you use Shopify POS for your pop-up shop, you can access to a robust reporting back-end that provides insights into metrics that matter for your business. There are also a handful of social media tracking tools that let you understand the impact of the buzz your pop-up shop was able to build online.

Measuring your return on investment (ROI) is an important facet to making pop-up shops worthwhile for your business. But simply looking at overall sales numbers doesn't give you a full picture of the impact of a pop-up. Here, we'll help you explore some important metrics to determine just how big of a success your pop-up shop really was.

Continue reading

Why All Sale Signs Are Red: The Science of Color in Retail

Why All Sale Signs Are Red: The Science of Color in Retail

Red signs, store signs | Shopify Retail blog

We've all seen store windows full of sale signs promising amazing deals and price reductions. But have you ever noticed that most of those sale signs are red?

The reason is simple: Certain colors sell more merchandise. The color scheme you choose for your retail store, ecommerce site, and logo impacts your sales and influences whether customers are enticed to make a purchase.

There's a specific psychology of color: The way humans react to color in our environment is a science that's been rigorously tested and studied for hundreds of years. So, let's start using some of the findings to your advantage.

Because color plays an important role in the human psyche, merchants can take some of the basic science and use it to improve sales. So, whether your retail store or visual merchandising displays need a new paint job, or whether you're deciding on the theme for your next seasonal window display, here's how color can impact consumer purchase decisions — and how you can stack the deck in your favor.

Continue reading

10 Retail Experts Share Their #1 Tip for Marketing and Growing Your Store

10 Retail Experts Share Their #1 Tip for Marketing and Growing Your Store

Retail marketing | Shopify Retail blogAs a retail entrepreneur, it can be easy to hit a slump and feel frustrated when sales are down or if you're just not getting enough foot traffic. 

It's time like these when it'd be great to consult with a retail marketing expert and get help turning things around — even if it's just for a single piece of advice that you can put into action right away. Fortunately, we've done the legwork and collected 10 pieces of advice from retail experts for that exact purpose.

Below, you'll find 10 takeaways from some of the most renowned names in retail, marketing, and branding. These experts were kind enough to offer their answer to one big question: 

"What's the #1 thing that retailers can do to better market their brick-and-mortar store?" 

The tips and insights listed below pack a lot of punch, but will only work if you pick one and put it into action. 

Continue reading

3 Time-Tested Retail Sales Promotions That Drive Foot Traffic and Build Loyalty

3 Time-Tested Retail Sales Promotions That Drive Foot Traffic and Build Loyalty

Retailer promotion | Shopify Retail blogAs a retailer, one of your perpetual concerns is driving more sales. If you're just getting started on your entrepreneurial journey, you likely have some big questions: How do you entice people to buy more from your store? What do you do when you want customers to make purchases more frequently, or in greater volume? And how can you boost business during slow hours?

Whatever your goal may be as a retailer, by creating time-sensitive in-store promotions and having a good grasp on your target customer demographic, you'll be able to incentivize the right actions, get customers to respond, and grow your business in the process. 

Continue reading

Start your free 14-day trial of Shopify