48 search results for “Humayun Khan”

10 Retail Experts Share Their #1 Tip for Marketing and Growing Your Store

10 Retail Experts Share Their #1 Tip for Marketing and Growing Your Store

marketing store

As a small business owner with a brick-and-mortar store, it can be easy to hit a slump and feel frustrated when sales are down or when you're just not getting enough foot traffic. 

It's time like these when you'd like to be able to consult with an expert and get help turning your store around. Even if it's just for a single piece of advice that you can put into action right away. Luckily for you, in this post, I've collected ten pieces of advice for that exact purpose.

Below you'll find ten takeaways from some of the most renowned names in retail, marketing, and branding, all neatly packed for your consumption in this post. These experts were kind enough to answer my question: 

"What's the #1 thing that retailers can do to better market their brick-and-mortar store?" 

The tips and insights contained in their answers listed below pack a lot of punch but will only work if you pick one and decide to put it into action. 

Let's dive right in. 

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10 Things to Consider When Scouting Locations for Your Pop-Up Shop

10 Things to Consider When Scouting Locations for Your Pop-Up Shop

Pop-up shop locations | Shopify Retail

Google “How to Open A Pop-Up Shop,” and you’ll find articles covering everything from Kanye West to Toys ‘R’ Us. Most of these posts offer valuable insights, but a deeper dive is necessary if you want create a pop-up shop experience that builds buzz and boosts sales for your brand.

When it comes to pop-ups, it’s all about the small nuances that help extend your brand DNA to your shopper, and help you present your product at its best. Breaking down what to look for in a retail space by exterior and interior amenities is a great way to compartmentalize what you’re truly looking for in a space, and to prioritize what you deem as most important.

Here are ten criterion to consider when scouting pop-up locations.

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3 Time-Tested Retail Sales Promotions That Drive Foot Traffic and Build Loyalty

3 Time-Tested Retail Sales Promotions That Drive Foot Traffic and Build Loyalty

retail sales promotion | Shopify Retail

How do you entice people to buy more from your store? What do you do when you want customers to make purchases more frequently, or in greater volume, or if you're looking to boost business during slow hours and more?

Whatever your goal may be as a retailer, by creating a time-sensitive sales promotion and having a good grasp on your target customer demographic, you'll be able to incentivize the right actions, get them to respond, and grow your business in the process. 

In this post, we'll look at three retail sales promotion techniques that are worth their weight in gold when implemented effectively. They are:

  • Promotional pricing
  • Point-of-purchase displays
  • Loyalty programs

So, the next time you're stuck as to how you can increase sales, get new customers, or retain existing ones, you'll have no trouble turning to the perfect promotion strategy for your goal.

Let's get started. 

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4 Creative Ways to Promote Your Product Through an Influential Fashion Blogger

4 Creative Ways to Promote Your Product Through an Influential Fashion Blogger

Fashion bloggers | Shopify Retail

Working with fashion bloggers can be tricky. With hundreds of brands online and offline vying for the their attention, it can be hard to stand out from the crowd (especially when you're local).

As a boutique owner, the most important thing to do is to make sure that you have a goal in mind before you reach out to the blogger. Having a laser-focused idea for a promotion is the perfect way to approach them. The less thought the blogger has to put into incorporating your product into their content, the more likely they will proceed to working with you.

That's why coming up with a creative idea is key. 

Typical sponsored links, banner ads and product mentions are tried and done. This type of promotion gives less impact on readers now days, as they are smartening up and recognizing the old-school sponsoring methods. But have no fear, theres still a way to stay on top of your game as a fashion or apparel brand and that is to suggest a creative methods to promote your products instead.

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4 On-Site Optimization Tips for Local SEO to Help You Rank Higher

4 On-Site Optimization Tips for Local SEO to Help You Rank Higher

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Here's something you may be wondering about: If you've already optimized your website for search engines, why do you have to optimize it again for local SEO? According to Local SEO expert David Mihm's Local Search Ranking Factors, properly optimizing your website could account for as much as 18% of what Google weighs inits algorithm when determining which local results to serve up to users.

With as many as 7 billion monthly local searches in the US alone, consumers are searching for business addresses, products, hours of operations, driving directions, reviews, and coupons they can use at your establishment. 

With local search becoming more and more important for small businesses (and Google as rumored by its upcoming algorithm change), it's important for merchants to understand not only the basics of Local SEO, but what it consists of.

This includes building citations, leveraging online reviews, and what we'll cover in this post, on-site optimization for increasing chances of ranking higher in local search results. 

Let's get started.

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5 Quick and Low-Tech Tips To Prevent Shoplifting in Your Retail Store

5 Quick and Low-Tech Tips To Prevent Shoplifting in Your Retail Store

Prevent shoplifting | Shopify Retail

As a small business retailer, it's not always easy to just throw money at problems like shoplifting and take advantage of all the technology that big box retailers may be privy to. Whether it's cameras, door scanners, or facial-recognition software, sometimes their big-ticket cost just doesn't fit with your small business security budget.

But when you recognize facts like shoplifting costing retailers upwards of $13 billion each year, it's important to identify it as a problem that needs to be dealt with.

So, what's a boutique owner to do? In this post, I'll be looking at cost-effective and low-tech tactics that you can start implementing right away.

Let's dive in.

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5 Types of Signage No Retailer Can Afford to Ignore

5 Types of Signage No Retailer Can Afford to Ignore

Signage retailers can't ignore | Shopify RetailIf you want to operate a successful physical retail business that attracts customers and drives sales, then you need to get noticed – and smart retailers know that starts with signage.

Quality signage is an easy and effective way to drive foot traffic and communicate with your customers when designing your store. However, if done incorrectly it can cause overstimulation and even confusion. Signage in your brick-and-mortar business is just as important as your website design, and retail signage shouldn’t be an afterthought. 

Why do signs play such an important role in physical retail? Just as your site’s sales copy should be attention-grabbing and concise, your in-store signs should be clear and useful. Consider signs your silent but highest-selling salespeople. Signage helps your customers navigate your shop without asking sales staff basic questions.

Much like you set standards for an employee’s appearance and expectations for their conduct, the color, visibility, messaging, and quality of signs also require a certain amount of development and consideration. Also like employees, signs can be given on-the-job tasks, ranging from sales information and wayfinding to general product information and usage. With that in mind, here are some general best practices you'll want to keep in mind when thinking about store layout and signage, followed by five types of signs you won't be able to do without.

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8 Ways Pop-Up Stores Can Boost Revenue and Build Buzz for Your Brand

8 Ways Pop-Up Stores Can Boost Revenue and Build Buzz for Your Brand

How pop-up shops can build your brand buzz | Shopify Retail

You might be convinced that selling offline is too risky and expensive for your brand. You've heard the horror stories about retail and dealing with customers in person, and the terror might feel worse than the last scary movie you saw. But what if I told you that you were missing out on a major opportunity, one that comes with little to no commitments and minimal costs? But how major exactly? According to Storefront, temporary retail, more popularly known as pop-ups, are expected to generate $80 billion on an annual basis.

Luckily, not only is there an abundance in the type of locations you might try out when getting started, you can also accomplish and check off a number of goals, while still keeping in mind that you're in mighty good company in the process.  

But even if you’re stubborn as a horse or just plain hesitant about jumping on the bandwagon, here’s 8 (really good) reasons why you should do it anyway. 

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Consumers Are Showrooming and Webrooming Your Business, Here's What That Means and What You Can Do About It

Consumers Are Showrooming and Webrooming Your Business, Here's What That Means and What You Can Do About It

Webrooming and showrooming | Shopify Retail

Buzzwords can be tough to keep up with. Especially if you're in retail and can't spend hours figuring out what each word means, how it affects your business, and what you can do about it. Two words in particular that I'd like to tackle are "showrooming" and "webrooming."

Yes, we all know that consumer shopping habits are changing, that they're equipped with smartphones, using online reviews to form their opinions, and have preferences for what kind of products they purchase online, in-store, or online and pick-up in-store.

Big box retailers have boatloads of cash to throw at the problem of catching-up with consumers and their demands, however, as a small business owner, things can be a little more complicated.

In this post, I'll be exploring what "showrooming" and "webrooming" are, how they effect your business, and what specific steps you can take to combat or welcome their impact on your store.

Here we go.

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How to Evaluate Your Pop-Up Shop's Success (4 Metrics and 5 Tools to Help You Through the Process)

How to Evaluate Your Pop-Up Shop's Success (4 Metrics and 5 Tools to Help You Through the Process)

Measuring a pop-up shop's success | Shopify Retail

Let's face it, running a pop-up shop is hard work. There are a lot of moving pieces that have to come together for a limited time experience that requires a lot of time, money, and sweat investment to make it happen. 

So, how do you make it worth your while? 

The answer to this question lies in coming up with a list of goals you'd like to accomplish through the pop-up shop and coming up with a way to track and measure your key performance metrics, along with getting feedback based on the data you collect and the people you interact with both digitally and in-person. 

Luckily, when you use Shopify POS for your pop-up shop, you get access to a robust reporting back-end that provides key insights into metrics that matter for your business. There's also a handful of social media tracking tools that let you understand the impact of the buzz your pop-up shop was able to build online.

Measuring return-on-investment (ROI) is an important facet to making pop-up shops work for your business, this post will help you explore what you need to pay attention to in order to determine just how big of a success your pop-up really was.

Let's get started. 

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