Here's something you may be wondering about: If you've already optimized your website for search engines, why do you have to optimize it again for local SEO? According to Local SEO expert David Mihm's Local Search Ranking Factors, properly optimizing your website could account for as much as 18% of what Google weighs inits algorithm when determining which local results to serve up to users.
With as many as 7 billion monthly local searches in the US alone, consumers are searching for business addresses, products, hours of operations, driving directions, reviews, and coupons they can use at your establishment.
With local search becoming more and more important for small businesses (and Google as rumored by its upcoming algorithm change), it's important for merchants to understand not only the basics of Local SEO, but what it consists of.
This includes building citations, leveraging online reviews, and what we'll cover in this post, on-site optimization for increasing chances of ranking higher in local search results.
Let's get started.