35 search results for “Kali Hawlk”

Event Sponsorship: Bolster Foot Traffic and Retail Sales With Parties and Partnerships

Event Sponsorship: Bolster Foot Traffic and Retail Sales With Parties and Partnerships

Retailer-sponsored events | Shopify Retail blogTired of trying to dream up crazy gimmicks and ploys to bolster sales?

Done with putting sponsorship dollars into an event where you hope your ideal customers will show up, see your name on some marketing collateral, and eventually wander into your store at some point in the future?

We don’t blame you. That sounds like a painful experience — and a potential waste of money.

Today’s retailers can go beyond the traditional sponsorship route of slapping up a banner with your business name on it at a conference or event. You don’t need to keep spending money, cross your fingers, and hope you guessed right to land in front of an audience who will provide you with an ROI.

Instead, get deliberate and work with the space you already have — and other businesses who share your ideal customers — to make your efforts pay off. Boost your sales by bringing potential buyers and existing customers right into your retail space.

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Holiday Shopping: How Retailers Can Cater to Buyers Looking for Last-Minute Gifts

Holiday Shopping: How Retailers Can Cater to Buyers Looking for Last-Minute Gifts

Holiday shoppers | Shopify Retail blogAs retailers, the holiday shopping season can sneak up on us — just as it often does for your customers. It’s not like the end-of-year holidays jump around on our calendar from time to time, making it difficult to prepare and give ourselves enough time to complete our necessary shopping for the season.

And yet, every year sees a rush of holiday shoppers desperate to find a last-minute gift in the final days before the big celebrations.

There’s no judgment here. I’ll be the first to admit that I’ve been among the day-before-Christmas-Eve crowds, wondering what on earth to buy and where to buy it.

Holiday shoppers need to fit in time to purchase last-minute gifts and other items around the festivities themselves, along with any travel required to see friends and family. Others purposely wait until the final days in an effort to shop strategically.

(And some of us are just good ol’ fashioned procrastinators.)

But you don’t need to know why people show up near the very end of the holiday shopping season to pick up a gift or two. All you need to know is that the last-minute holiday shopping rush will happen.

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How This Outdoor Gear Brand Uses Content and Customer Feedback to Build Loyalty

How This Outdoor Gear Brand Uses Content and Customer Feedback to Build Loyalty

Mountain Standard | Shopify Retail blogRetailers today look much different than they did even 10 years ago. Businesses can exist entirely online. Different marketing and selling methods allow companies to lure in customers with free and low-cost channels, rather than paying for attention via old-school advertisements.

Many of the changes reflect an entirely different kind of business philosophy, where the priority is not necessarily sales. Today’s inbound tactics mean serving, not selling, the customer.

A great way to accomplish this is to provide massive value through resources, information, service, and even ideas and inspiration.

Companies can solve customer problems and address needs — but they can also use their marketing and sales efforts to delight shoppers and give them a unique experience that engenders customer loyalty and a kind of brand devotion many big-name corporations simply don’t have.

Mountain Standard is one retailer who fully embraces these marketing and sales philosophies.

The outdoor and adventure brand prioritizes superb customer service and quality content as its tools of choice when it comes to landing new customers, generating more sales, and developing relationships with shoppers that guarantee a one-time buyer will be back for more.

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How to Encourage Customer Reviews (And Why You Should)

How to Encourage Customer Reviews (And Why You Should)

Customer reviews for retailers | Shopify Retail blogWhen it comes to converting casual browsers into eager buyers, one tactic can help prompt shoppers to action: customer reviews.

While it might feel like you could be opening a can of worms, the benefits outweigh any potential issues. For example, one recent study shows that 90% of people’s buying decisions are influenced by online reviews — which only underscores the importance of publishing the opinions of your customers.

So, how exactly do you encourage customers to leave reviews? Here, we’ll tackle the ins and outs of customer reviews, including the many benefits and how to set up a review system for your retail site.

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How to Make Your Product Copy More Persuasive

How to Make Your Product Copy More Persuasive

Retail product copywriting | Shopify Retail blogI get it: you’re a retailer, not a writer. But writing is a critical skill for every individual in the business of making sales and generating revenue from their products.

That’s because the secret to successful marketing, the key to more sales and conversions, lies in your copy.

“Copy” is just a way of saying written words and text. Copy appears in your product descriptions, on every single page of your website, in your social media posts and in your advertising — any place you use the written word for your business, you create copy.

That may sound a little intimidating, especially if you don’t consider yourself a writer (or worse, if you think you’re a bad writer).

But there’s good news, as that opening quote above hints at. You don’t need to be a literary genius in order to create persuasive product copy that compels customers to purchase more.

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How to Source Products for Your Retail Store

How to Source Products for Your Retail Store

Source products for your retail store | Shopify Retail blogAs a retailer, you need to keep a steady supply of excellent products that delight your customers, solve their problems, and meet their needs. And this is a lot of work.

From knowing what people want to buy — and what they can buy — to finding the right places to source these products, building inventory and keeping shelves full of a particular product is an in-depth process.

Because there’s a lot that goes into curating the right products for your retail store that your customers love, it’s best to take it one step at a time. Let’s get started by talking about how generate the right ideas.

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How to Use Google Trends to Start and Run a Retail Business

How to Use Google Trends to Start and Run a Retail Business

Google Trends for retail business | Shopify Retail blogIt’s no secret that Google knows how to find the information you need. The massive search engine is the most popular in the world, receiving more than two trillion search queries per year.

There’s a lot of data that runs through Google. And that includes data you can use to successfully start and run your own retail business.

How? Let me introduce you to a free tool that can give you a world of insight: Google Trends.

 

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How to Use Your Checkout Counter to Make More Sales

How to Use Your Checkout Counter to Make More Sales

Checkout counter sales | Shopify Retail blogYour checkout counter is where a shopper becomes a paying customer. It may feel like the biggest challenge lies in getting people to the counter with items to buy — and that’s definitely a big retail accomplishment.

But you can optimize the checkout counter itself in order to make more sales. Interactions with customers here provide you with opportunities to add value to the shopping experience, promote customer loyalty, and of course, to sell just a little bit more.

Here are five strategies you can use to boost the sales-generating power of your checkout counter and the employees who work it:

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Maintaining the Hustle: How to Stay Motivated as a Busy In-Person Seller

Maintaining the Hustle: How to Stay Motivated as a Busy In-Person Seller

Storefront | Shopify Retail blogIf you’re a retail entrepreneur, you know you need to hustle to get your products out there, increase your brand awareness, and stay top-of-mind for potential customers.

But hitting the road every weekend and traveling around the region (or the country) to make in-person sales at fairs, festivals, events, conferences, shows, and more is downright exhausting.

Not only is the travel itself physically tiring, but feeling constant pressure to always be “on,” selling, and representing your retail business appropriately wears you down mentally, too.

If you feel like you’re starting to lag behind or you just need a refresher course on how to replenish your motivation, start here with these tips, ideas, and suggestions from hustling retailers and business owners who never stop grinding away toward their sales goals.

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Order History: How Tracking Customer Purchases Can Help You Make More Sales

Order History: How Tracking Customer Purchases Can Help You Make More Sales

Customer order history | Shopify Retail blogDo you know what your customers bought six months ago? 

Many retailers focus on looking forward and seeking new, fresh ways to make more sales. But it’s easy to get lost in the possibilities because there are countless things you could try.

Should you send out more coupons (and to which customers) or run different sales (and for which products)? It’s hard to tell which path would lead to the most sales, and you may end up randomly guessing at the best tactic for your business. 

But using data generated from past sales can help you create a strategy to increase revenues so you can stop feeling like you’re playing darts blindfolded.

You don’t have to do so much guesswork when you have the right data — and you know how to use. To get insight on what works and what doesn’t when it comes to making sales, look to the past and evaluate your customers’ order histories.

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