19 search results for “Michelle da Silva”

Shoplifting: Why People Steal and How Retailers Can Prevent It

Shoplifting: Why People Steal and How Retailers Can Prevent It

Shoplifting prevention sign | Shopify Retail blogFor many brick-and-mortar retailers, shoplifting seems inevitable.

It’s difficult to pinpoint who exactly is likely to shoplift, and there isn’t one main reason why people do it. Is it done out of necessity, or because shoplifters want a luxury item they can’t afford? Is it done out of desperation, or is it a psychological disease? If a person steals once, are they likely to commit another crime? With so many questions unanswered, what’s a retailer to do?

What we do know is that shoplifting continues to be a growing cost concern for retailers. According to a National Retail Security Survey, shoplifting cost American businesses over $12 billion in 2010. The year before, that figure was $11.7 billion, and in 2002, it was $10 billion.

Furthermore, thieves don’t discriminate. This is an issue that affects both big-box chains and independent stores. Plus, there doesn’t seem to be one item that’s more enticing to thieves than others. According to Business Insurance, the most shoplifted items in America include everything from home electronics like laptops and cellphones, to cosmetics, clothing, baby formula, and event meat.

So, what’s a store owner to do? How do you fight against something as broad, undetermined, and inevitable as shoplifting, and where do you even begin? Here, we’ll outline some common shoplifting traits, so you and your staff know what to look out for. We’ll also explain how to curb them and give you the tools you need to implement a loss-prevention policy for your business.

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Social Entrepreneurship: How Retailers Build Compassion Into Their Business Model

Social Entrepreneurship: How Retailers Build Compassion Into Their Business Model

Social entrepreneurship in retail | Shopify Retail blogFor many entrepreneurs, starting and running your own company is satisfying enough. After all, it is a huge accomplishment. Operating a retail business and overseeing every decision, no matter how important or small it may seem, is no easy task. It takes years of research, commitment, and sheer willpower — not to mention financing — to turn a great idea into a successful business.

Some business owners, however, crave more than just a healthy bottom line. Social entrepreneurship, according to the Stanford Social Innovation Review, is the use of a business to help develop, fund, and implement solutions to social, cultural, and environmental issues. It often creates deeper purpose and meaning, and allows entrepreneurs to think beyond benefiting themselves.

But how can retail entrepreneurs use the social enterprise model to benefit both their chosen cause and their business? How do social entrepreneurs get started? In this article, we’ll discuss how social entrepreneurship can be an advantage for retailers, examine different business models and offer tips on how to turn your company into a more rewarding business.

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The Step-by-Step Guide to Prepare Your Store for Black Friday Cyber Monday

The Step-by-Step Guide to Prepare Your Store for Black Friday Cyber Monday

Black Friday Cyber Monday 2017 | Shopify Retail blogBefore the last slice of pumpkin pie is eaten and the leftover turkey has been packed away, many Americans start scoping out deals for the largest shopping event of the year — that's right, we mean Black Friday 2017.

In 2015, revenue from Black Friday sales amounted to $1.6 billion, and online revenues from both Black Friday and Cyber Monday have grown steadily year after year.

Research from Media IQ indicates that Americans are six times more likely to make purchases on Black Friday compared to sales on regular Fridays. It’s no wonder that even retailers outside of America have started participating in Black Friday.

So how can you ensure that your business is ready for the biggest shopping day of the year and the unofficial start to the holiday season? In this post, we’ll discuss ways to get your store ready, whether you run a brick-and-mortar shop or an ecommerce business. We’ve created a week-by-week timeline and the steps you need to take so that you’re prepared for Black Friday Cyber Monday.

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Webrooming in Retail: How Businesses Can Turn Online Browsing into In-Store Buying

Webrooming in Retail: How Businesses Can Turn Online Browsing into In-Store Buying

Webrooming for retailers | Shopify Retail blogWebrooming might seem like a new trend, but the practice has been around since the early days of online shopping. Likely, many of your customers do it before making most purchases, and you probably do too.

So, what is webrooming? It’s the process of researching a product online before going into a brick-and-mortar store to make the purchase. Essentially, it’s the opposite of showrooming, which is when a shopper browses products in-store but makes the final purchase online.

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Why Going Paperless Can Help Your Retail Business (And How to Do It)

Why Going Paperless Can Help Your Retail Business (And How to Do It)

Why retailers should go paperless | Shopify Retail blogWhen it comes to running a business, adopting new technologies can often feel daunting. After all, learning how to use new software is challenging, and innovation can sometimes slow down productivity as employees adapt to new systems.

For hundreds of years, we’ve relied on paper to run businesses, whether it’s in offices or in retail storefronts, but in the past decade, more and more businesses have been reducing their paper trail — some choosing to eliminate paper altogether.

There are many reasons for a business to go paperless, and it’s not only about saving the environment. Today’s shoppers are Internet savvy. They spend most of their lives on computers, tablets, and smartphones (around 8 hours and 41 minutes daily, based on one study). They crave efficiency and opt to spend their dollars on experiences that are streamlined and customized. When it comes to point of sales, the use of credit and debit cards over cash and checks are at an all-time high. The last thing any customer wants is another paper receipt cluttering their wallet.

It’s time retailers caught up, and the good news is that going paperless can be relatively simple for most businesses. Here, we’ll discuss a few reasons why it makes sense to reduce the amount of paper used in your business, and more importantly, provide ways you can implement digital solutions into your operations right away.

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Why Retailers Are Ditching Shopping Bags for Showrooms

Why Retailers Are Ditching Shopping Bags for Showrooms

Showrooming in retail | Shopify Retail blog“Showrooming” used to be a dirty word for brick-and-mortar retailers. With the rise of online megastores like Amazon, showrooming traditionally meant that shoppers would go to brick-and-mortar stores to test, touch, and try products, but would ultimately purchase the products online — where they were cheaper and could be shipped directly to their door.

But showrooms aren’t all bad for offline retailers. In fact, a growing number of brick-and-mortar stores are jumping on the showrooming. Some retailers are even going so far as to ditch on-site inventory and shopping bags for showroom products only.

In this article, we’ll discuss why retailers are choosing showrooms and look at examples of who’s doing it well. For those ready to give showrooms a try, read on.

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Why Retailers Should Consider Gamification to Boost Engagement

Why Retailers Should Consider Gamification to Boost Engagement

Gamification for retail | Shopify Retail blogHumans are naturally competitive. We’re hard-wired to want to win, and we’re motivated by reward, whether it’s monetary, physical, or simply bragging rights.

Gamification, which is the process of turning something into a game in order to motivate and encourage people, has been used for years in many different concepts. Here, we’ll look at gamification as it relates to retail, and why business owners — whether you run a brick-and-mortar or online store — should consider gamification to help boost sales and engagement.

Ready? Get set, go!

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Why the Retail Industry Isn't All Doom and Gloom

Why the Retail Industry Isn't All Doom and Gloom

Retail industry | Shopify Retail blogIf you’ve been keeping up with headlines about the retail industry, your outlook could be pretty grim. Sales are declining, malls and department stores are shuttering, and retail employees are experiencing mass layoffs.

From all this negative news, it’d be easy for retail merchants to think that no one was shopping these days. But don’t give into any pessimism — the seismic shifts in the retail industry are actually benefitting many small businesses and specialized merchants.

That’s why we chatted with one industry expert: to dispel any feelings of doom and get a more realistic perspective on the changes transforming retail. So, read on for more details on how these changes may actually benefit your business.

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Why You Should Consider a Holiday Pop-Up Shop

Why You Should Consider a Holiday Pop-Up Shop

Holiday pop-up shop | Shopify Retail blogWith the winter holidays upon us, you may be thinking about how to engage shoppers and increase sales for your retail business this time of year. There are several ways to do that, such as adding seasonal products to your inventory, boosting advertising, and offering major discounts. One avenue you may not have considered is creating a holiday pop-up shop.

Pop-up shops, which are any short-term, temporary retail events, are growing in popularity. No longer solely the domain of small or online retail businesses, pop-ups are now common among large, mainstream companies like Nordstrom, Best Buy, and Amazon. They’re an effective way to promote new products, test out an emerging market, liquidate surplus inventory, and increase brand awareness — all while keeping overhead costs low.

The holiday season, when shoppers are out in full force and consumer spending peaks, is the optimal time to try a pop-up shop. In fact, according to a PopUp Republic report, 61% of shoppers list seasonal products as the main reason to shop at pop-up shops over the holidays.

In this article, we’ll run through some of the main reasons why you should consider having a holiday pop-up shop and provide tips on how to get started.

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