19 search results for “Michelle da Silva”

How To Empower Retail Employees With Technology

How To Empower Retail Employees With Technology

Retail technology for employees | Shopify Retail blogNo one is closer to a retailer’s customers than its frontline employees, and yet, retail has one of the highest turnover rates in any industry.

According to a Hay Group report, the turnover rate for hourly store employees is the highest it has been since the Great Recession at an astounding 65%. Some of that’s due to scheduling, low pay, and bad supervisors, but career advancement and training also contribute to this abnormally high turnover rate.

What if retailers could curb employee turnover by empowering them with technology? Helping employees keep up with tech-savvy customers could be the key to keeping staff members content while making your business run more efficiently.

Here, we’ll explore the benefits to offering employees tech devices, look at a few examples, and offer you some next steps in assessing whether this is a strategy you should explore for your business.

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Retail Franchising 101: How to Take Advantage of Franchise Opportunities

Retail Franchising 101: How to Take Advantage of Franchise Opportunities

Franchise opportunities, retail | Shopify Retail blogWhen it comes to retail entrepreneurship, there are several ways to open a business. You can launch your own sole proprietorship, whether it’s an ecommerce shop or brick-and-mortar store, and have complete independence but with little support. Or you can take advantage of one of dozens of franchise opportunities and have the power of an existing brand behind you.

Retail franchising is the method of opening a single store based on the name, branding, trademark, and products of an existing business. Some well-known examples include McDonald’s, Dollarama, PetMobile, and Flip Flop Shops. These businesses are all around us and are often the brands we shop at and trust the most.

Compared to starting a sole proprietorship, opening a franchise comes with a different set of rules, expectations, and skills. But here, we’ll explain how retail franchises work, explore some pros and cons of operating this type of retail business, and provide some basic steps to getting started.

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Webrooming in Retail: How Businesses Can Turn Online Browsing into In-Store Buying

Webrooming in Retail: How Businesses Can Turn Online Browsing into In-Store Buying

Webrooming for retailers | Shopify Retail blogWebrooming might seem like a new trend, but the practice has been around since the early days of online shopping. Likely, many of your customers do it before making most purchases, and you probably do too.

So, what is webrooming? It’s the process of researching a product online before going into a brick-and-mortar store to make the purchase. Essentially, it’s the opposite of showrooming, which is when a shopper browses products in-store but makes the final purchase online.

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Why Retailers Should Consider Gamification to Boost Engagement

Why Retailers Should Consider Gamification to Boost Engagement

Gamification for retail | Shopify Retail blogHumans are naturally competitive. We’re hard-wired to want to win, and we’re motivated by reward, whether it’s monetary, physical, or simply bragging rights.

Gamification, which is the process of turning something into a game in order to motivate and encourage people, has been used for years in many different concepts. Here, we’ll look at gamification as it relates to retail, and why business owners — whether you run a brick-and-mortar or online store — should consider gamification to help boost sales and engagement.

Ready? Get set, go!

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Why You Should Consider a Holiday Pop-Up Shop

Why You Should Consider a Holiday Pop-Up Shop

Holiday pop-up shop | Shopify Retail blogWith the winter holidays upon us, you may be thinking about how to engage shoppers and increase sales for your retail business this time of year. There are several ways to do that, such as adding seasonal products to your inventory, boosting advertising, and offering major discounts. One avenue you may not have considered is creating a holiday pop-up shop.

Pop-up shops, which are any short-term, temporary retail events, are growing in popularity. No longer solely the domain of small or online retail businesses, pop-ups are now common among large, mainstream companies like Nordstrom, Best Buy, and Amazon. They’re an effective way to promote new products, test out an emerging market, liquidate surplus inventory, and increase brand awareness — all while keeping overhead costs low.

The holiday season, when shoppers are out in full force and consumer spending peaks, is the optimal time to try a pop-up shop. In fact, according to a PopUp Republic report, 61% of shoppers list seasonal products as the main reason to shop at pop-up shops over the holidays.

In this article, we’ll run through some of the main reasons why you should consider having a holiday pop-up shop and provide tips on how to get started.

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A/B Testing: How Retailers Can Optimize Their Sales With Experimentation

A/B Testing: How Retailers Can Optimize Their Sales With Experimentation

A/B testing for retailers | Shopify Retail blogA/B testing, sometimes known as split testing, is the process of comparing two or more variables under the same conditions. In its most basic form, you have two versions of a similar product, and you see how people react to whichever sample they’re given.

This type of experimentation has been around for a while. In fact, some argue that work done by English statistician William Sealy Gosset in the early 1900s was a form of A/B testing. Unquestionably, it has grown in popularity in the past decade, with online companies like Google, Buzzfeed, and Electronic Arts utilizing split testing regularly to optimize for and measure success.

While it might not occur to retailers, A/B testing can be a useful tool to help boost their sales as well. In addition to helping business owners figure out the best course of action for just about anything, there are multiple advantages to split testing.

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Social Entrepreneurship: How Retailers Build Compassion Into Their Business Model

Social Entrepreneurship: How Retailers Build Compassion Into Their Business Model

Social entrepreneurship in retail | Shopify Retail blogFor many entrepreneurs, starting and running your own company is satisfying enough. After all, it is a huge accomplishment. Operating a retail business and overseeing every decision, no matter how important or small it may seem, is no easy task. It takes years of research, commitment, and sheer willpower — not to mention financing — to turn a great idea into a successful business.

Some business owners, however, crave more than just a healthy bottom line. Social entrepreneurship, according to the Stanford Social Innovation Review, is the use of a business to help develop, fund, and implement solutions to social, cultural, and environmental issues. It often creates deeper purpose and meaning, and allows entrepreneurs to think beyond benefiting themselves.

But how can retail entrepreneurs use the social enterprise model to benefit both their chosen cause and their business? How do social entrepreneurs get started? In this article, we’ll discuss how social entrepreneurship can be an advantage for retailers, examine different business models and offer tips on how to turn your company into a more rewarding business.

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The Step-by-Step Guide to Prepare Your Store for Black Friday Cyber Monday

The Step-by-Step Guide to Prepare Your Store for Black Friday Cyber Monday

Black Friday Cyber Monday 2017 | Shopify Retail blogBefore the last slice of pumpkin pie is eaten and the leftover turkey has been packed away, many Americans start scoping out deals for the largest shopping event of the year — that's right, we mean Black Friday 2017.

In 2015, revenue from Black Friday sales amounted to $1.6 billion, and online revenues from both Black Friday and Cyber Monday have grown steadily year after year.

Research from Media IQ indicates that Americans are six times more likely to make purchases on Black Friday compared to sales on regular Fridays. It’s no wonder that even retailers outside of America have started participating in Black Friday.

So how can you ensure that your business is ready for the biggest shopping day of the year and the unofficial start to the holiday season? In this post, we’ll discuss ways to get your store ready, whether you run a brick-and-mortar shop or an ecommerce business. We’ve created a week-by-week timeline and the steps you need to take so that you’re prepared for Black Friday Cyber Monday.

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Why Retailers Are Ditching Shopping Bags for Showrooms

Why Retailers Are Ditching Shopping Bags for Showrooms

Showrooming in retail | Shopify Retail blog“Showrooming” used to be a dirty word for brick-and-mortar retailers. With the rise of online megastores like Amazon, showrooming traditionally meant that shoppers would go to brick-and-mortar stores to test, touch, and try products, but would ultimately purchase the products online — where they were cheaper and could be shipped directly to their door.

But showrooms aren’t all bad for offline retailers. In fact, a growing number of brick-and-mortar stores are jumping on the showrooming. Some retailers are even going so far as to ditch on-site inventory and shopping bags for showroom products only.

In this article, we’ll discuss why retailers are choosing showrooms and look at examples of who’s doing it well. For those ready to give showrooms a try, read on.

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