For retailers, relationship-building is essential. Relationships build trust, and without trust, retailers have an uphill battle to making sales.
Nearly two-thirds of global consumers consider brand trust to be of great importance, and when retailers build that trust, they’re empowered to do much more than close a sale.
Brick-and-mortar retailers have the opportunity to create physical communities of those loyal customers. These communities provide tangible value that keep customers in stores longer, bring them back, and spread your brand story through word-of-mouth referrals.
92% global consumers trust recommendations and imagine the amplification if you had a whole community of word-of-mouth marketers recommending your store to their friends and family.
But building community takes more than just building trust. It takes the right physical space, the right cause and dedication from your entire team. And here are some ways retailers can move forward with creating a community around your brand and building an engaged customer base as a result.