Even though a strong online presence is essential for many retailers, it’s important to not overlook the power of your brick-and-mortar store. But the challenge for some is how to increase foot traffic and boost in-store sales — and how to measure this.
Given the data, it’s no surprise that retailers might struggle with increasing customer visits to their physical locations. 71% of shoppers believe they’ll find better deals online, but 94% of retail sales are still credited to brick-and-mortar stores.
When trying to boost foot traffic, first understand your customer base and target market. Then look for ways to differentiate from your competitors while remaining relatable and relevant to your target customers. Not every idea will work for every brand. And don’t be afraid to test ideas out. Trial and error is one of the best ways to learn what will be most effective.
While there are many methods to lure shoppers to visit your store, there’s likely some out-of-the-box strategies you haven’t explored. That’s why we’ve curated a lengthy list of unique ideas for retailers to boost foot traffic and increase sales in their brick-and-mortar stores.