69 search results for “Alexandra Sheehan”

Creating Community: How Retailers Can Build an Engaged Customer Base

Creating Community: How Retailers Can Build an Engaged Customer Base

Building a community | Shopify Retail blogFor retailers, relationship-building is essential. Relationships build trust, and without trust, retailers have an uphill battle to making sales.

Nearly two-thirds of global consumers consider brand trust to be of great importance, and when retailers build that trust, they’re empowered to do much more than close a sale.

Brick-and-mortar retailers have the opportunity to create physical communities of those loyal customers. These communities provide tangible value that keep customers in stores longer, bring them back, and spread your brand story through word-of-mouth referrals. 

92% global consumers trust recommendations and imagine the amplification if you had a whole community of word-of-mouth marketers recommending your store to their friends and family.

But building community takes more than just building trust. It takes the right physical space, the right cause and dedication from your entire team. And here are some ways retailers can move forward with creating a community around your brand and building an engaged customer base as a result.

Continue reading

Creative Facebook Tactics: 13 Expert Tips to Amp Up Your Retail Social Strategy

Creative Facebook Tactics: 13 Expert Tips to Amp Up Your Retail Social Strategy

Creative uses for Facebook | Shopify Retail blogFacebook can be a valuable tool for retailers when used appropriately. But it can be intimidating, especially when it comes to figuring out what to post.

And as it’s becoming more difficult to reach users organically, it can be frustrating to put so much energy into something that doesn’t generate results.

We asked Andrea Vahl, coauthor of the free ebook How to Grow Your Local Business with Social Media, to help us curate some high-impact ways you can use Facebook for your retail business.

Continue reading

Customer Loyalty Programs: Why Retailers Need Them (and How to Create One)

Customer Loyalty Programs: Why Retailers Need Them (and How to Create One)

Loyalty programs | Shopify Retail blogYou know that coffee shop where you get your caffeine fix every morning? You earn a stamp for every cup o’ joe, and then get a free one when your card is all filled up.

You’re technically a member of that café’s customer loyalty program — and you’re probably going to keep going back so you can earn your free coffee more quickly.

Customer loyalty programs are becoming increasingly popular and are especially important to retail business success. In fact, Nielsen found that 84% of consumers are more likely to choose retailers that offer such a program, and 59% report that they’re available where they already shop.

Sp, wow can retailers capitalize on this interest in loyalty programs and create an active customer base and, more importantly, keep members engaged?

Continue reading

Cutting Costs: 8 Ideas to Lower Retail Expenses Without Killing Product Quality

Cutting Costs: 8 Ideas to Lower Retail Expenses Without Killing Product Quality

Cutting costs in retail | Shopify Retail blogThe age-old question for most business owners is how to reduce expenses.

It’s an important, but not necessarily straightforward, issue to tackle. On one hand, there are endless ways to cut costs. But the flipside is sacrificing quality.

For many retailers, product quality is non-negotiable, even when cutting costs is necessary. And that’s a fair philosophy to stick to, considering customer satisfaction and loyalty are highly dependent upon product quality.

In fact, product quality is actually one of the biggest concerns for business managers across North America. But higher costs are often associated with higher quality, so retailers need to look at other facets of the business to reduce expenses that don’t affect their product.

Fortunately, there are cost-cutting methods retailers can lean on that don’t require a sacrifice in product quality. Here, we’ll round up a few of those methods for retailers to consider.

Continue reading

Defining Your Audience: Strengthen Customer Messages With Target Marketing

Defining Your Audience: Strengthen Customer Messages With Target Marketing

Target marketing for retail | Shopify Retail blogTarget marketing is promoting brands, products and/or services to a defined audience based on that group’s consumer behavior.

Essentially, marketers define a group of consumers with commonalities, also referred to as market segmentation, and market specifically to them. The group’s characteristics are researched through consumer trends, case studies, existing sources of audience demographics, and customer feedback (interviews specific to building buyer personas, surveys, questionnaires, etc.)

From there, retailers and marketers can build and document buyer personas. Personas detail basic demographic information — age, gender, job, salary — as well as other common characteristics within that group. These traits may be both general and specific to your brand, product or service.

Once those personas, or audience segments, have been defined, it’s easier to market to those individuals. This helps to dictate messaging, which products you’ll market to whom, how you’ll reach them, and what pain points you can solve. The result is marketing efforts that are more relatable and resonate with each of your audience segments.

Continue reading

Diversify Your Offerings: Takeaways From 5 Service-Based Businesses Turned Retailers

Diversify Your Offerings: Takeaways From 5 Service-Based Businesses Turned Retailers

Service-based business in retail | Shopify Retail blogWe’ve all heard the expression that you shouldn’t put all your eggs in one basket. The same could be said for business — having multiple income streams from multiple sources makes for a healthier bottom line. That’s one reason having services as the one and only sales engine of your business can potentially inhibit growth and profitability.

Granted, service businesses certainly have their advantages. For example, service-based businesses have the unique opportunity to establish true, one-one-one relationships with customers. And that regular interaction builds loyalty and trust.

But even businesses that traditionally only sell services (writing, marketing consults, hairdressing, tattooing, etc.), can broaden their value proposition to customers with retail. With retail sales accounting for more than $22 trillion worldwide every year, service-based businesses have the chance to capitalize on the existing relationships with their clientele. Incorporating relevant products, i.e. a retail component to your business, allows you to monetize those interactions with your customers and increase their customer lifetime value.

Continue reading

Email Segmentation for Retailers: Tips from 4 Email Marketing Experts

Email Segmentation for Retailers: Tips from 4 Email Marketing Experts

Email segmentation for retail | Shopify Retail blogEmail is becoming increasingly important. More than 205 billion emails are sent every day, and that number continues to grow.

There are lots of business uses for email, too. It’s 40 times more effective than social media in terms of customer acquisition, and for every dollar spent, you can generate almost $40 in ROI. Again, that’s better than social media, and it also beats out affiliate and search marketing.

On top of that, only 17% of digital marketing spend happens in email, but it still contributes 24% of revenue. If email marketing isn’t a part of your marketing strategy for your retail business, you’re missing out on major opportunities.

But effective email marketing goes beyond sending promotional emails to your entire list. Segmentation can help you be even more effective and drive more sales.

Continue reading

Get Rollin’: How to Start a Food Truck Business

Get Rollin’: How to Start a Food Truck Business

How to start a food truck business | Shopify Retail blogFood trucks have exploded in popularity in recent years. According to an industry report from MobileCuisine.com, the food truck industry has gone from $803.8 million in revenue in 2014 to $1.2 billion in 2015. That’s a major jump.

We’re no longer limited to the taco truck on the corner and the ice cream truck that slowly rolls around the neighborhood in summer months. Now, it’s possible to get cuisine from all over the world right outside your office doors.

Today, there are more than 4,000 food trucks operating in the U.S. Why the popularity? Starting a food truck business is less risky and intimidating than a brick-and-mortar restaurant, and offers more flexibility, especially in terms of location, cuisine and operating hours. Plus, the total startup cost is roughly $50,000 to $100,000 — just a drop in the bucket compared to a restaurant.

We chatted with the passionate Brett Lindenberg of FoodTruckEmpire.com on the ins and outs of starting a meals-on-wheels business. Lindenberg runs a blog and podcast, and offers courses and resources for aspiring and established food truck owners. He shares his expert advice on how to start a food truck business.

Continue reading

Going Green: How to Save Energy and Cut Retail Business Expenses

Going Green: How to Save Energy and Cut Retail Business Expenses

How to save energy for retail | Shopify Retail blogRetailers spend almost $20 billion on energy every year.

That’s huge, especially considering small businesses spend more than $60 billion a year on energy — meaning the retail industry is responsible for a third of those energy costs. In fact, retail buildings incur more energy-related costs than any other commercial sector in America. And those stats alone are enough to make retailers consider how to save energy.

You might think that’s just part of the cost of doing business. But a 10% decrease in energy expenses has the potential to increase net profit margins by up to 16% in certain retail environments.

But going green isn’t just about cutting energy costs. There are other ways you can be a more environmentally friendly retailer, including things like going paperless and bagless. Below, we outline some ways you can get started going and earning green while learning how to save energy.

Continue reading

Start your free 14-day trial of Shopify