47 search results for “Humayun Khan”

10 Retail Experts Share Their #1 Tip for Marketing and Growing Your Store

10 Retail Experts Share Their #1 Tip for Marketing and Growing Your Store

Retail marketing | Shopify Retail blogAs a retail entrepreneur, it can be easy to hit a slump and feel frustrated when sales are down or if you're just not getting enough foot traffic. 

It's time like these when it'd be great to consult with a retail marketing expert and get help turning things around — even if it's just for a single piece of advice that you can put into action right away. Fortunately, we've done the legwork and collected 10 pieces of advice from retail experts for that exact purpose.

Below, you'll find 10 takeaways from some of the most renowned names in retail, marketing, and branding. These experts were kind enough to offer their answer to one big question: 

"What's the #1 thing that retailers can do to better market their brick-and-mortar store?" 

The tips and insights listed below pack a lot of punch, but will only work if you pick one and put it into action. 

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3 Time-Tested Retail Sales Promotions That Drive Foot Traffic and Build Loyalty

3 Time-Tested Retail Sales Promotions That Drive Foot Traffic and Build Loyalty

Retailer promotion | Shopify Retail blogAs a retailer, one of your perpetual concerns is driving more sales. If you're just getting started on your entrepreneurial journey, you likely have some big questions: How do you entice people to buy more from your store? What do you do when you want customers to make purchases more frequently, or in greater volume? And how can you boost business during slow hours?

Whatever your goal may be as a retailer, by creating time-sensitive in-store promotions and having a good grasp on your target customer demographic, you'll be able to incentivize the right actions, get customers to respond, and grow your business in the process. 

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5 Promotional Campaign Ideas to Boost Sales This Holiday Season

5 Promotional Campaign Ideas to Boost Sales This Holiday Season

Promotional campaigns for the holidays | Shopify Retail

Whether you're preparing for Black Friday, Small Business Saturday or Cyber Monday, the weekend after Thanksgiving is the biggest shopping weekend of the year.

The National Retail Federation predicts holiday sales to increase 4.1% (to $616.9 billion) this year, a full percentage higher from last year. With a huge opportunity for profit, large retailers are fighting tooth and nail for consumers to spend their holiday budgets on their businesses.

The Black Friday craze is so competitive that some of these retailers have started announcing their Black Friday deals the day after Halloween. That's not even enough time for consumers to digest their Halloween candy.

To take on larger retailers who are looking to win over shoppers with low prices and free shipping, as a small and medium-sized business, you can turn to more personalized and creative ways to promote your store on a budget.

Here are just a few ideas that have worked for retailers in the past, that you can apply to your own store this holiday season.

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5 Types of Signage No Retailer Can Afford to Ignore

5 Types of Signage No Retailer Can Afford to Ignore

Signage retailers can't ignore | Shopify RetailIf you want to operate a successful physical retail business that attracts customers and drives sales, then you need to get noticed – and smart retailers know that starts with signage.

Quality signage is an easy and effective way to drive foot traffic and communicate with your customers when designing your store. However, if done incorrectly it can cause overstimulation and even confusion. Signage in your brick-and-mortar business is just as important as your website design, and retail signage shouldn’t be an afterthought. 

Why do signs play such an important role in physical retail? Just as your site’s sales copy should be attention-grabbing and concise, your in-store signs should be clear and useful. Consider signs your silent but highest-selling salespeople. Signage helps your customers navigate your shop without asking sales staff basic questions.

Much like you set standards for an employee’s appearance and expectations for their conduct, the color, visibility, messaging, and quality of signs also require a certain amount of development and consideration. Also like employees, signs can be given on-the-job tasks, ranging from sales information and wayfinding to general product information and usage. With that in mind, here are some general best practices you'll want to keep in mind when thinking about store layout and signage, followed by five types of signs you won't be able to do without.

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How to Successfully Close the Deal on Your First Pop-Up Location

How to Successfully Close the Deal on Your First Pop-Up Location

Close the deal on your first pop-up location | Shopify Retail

Hopefully by now you’ve started to think more seriously about doing a pop-up and have been inspired by the many types of locations you can pick from, the number of reasons why you should consider doing one, and the fact that it’s a trend that’s not going away.

So, what’s next? 

In this post, we’ll look at some of the practicalities around doing a pop-up and outline some next steps to help turn your quest to give physical retail a shot into a reality. In fact, hunting for pop-up space is really like looking for any other new space, you need only think back to the last time you were looking for an apartment or house and add a few commercial goals into the mix.  

Let’s say you’ve got a good handle of what your goals are for doing a pop-up and know how long you want to do one for, maybe you already have a checklist of things to look for while scouting locations. We’re going to even assume that you’ve done some searching and narrowed down your options to 2-3 locations and are in the process of contacting property owners or the commercial real-estate agent.

Here are the questions you need to ask before you make up your mind and some things to watch out for.

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The DIY Guide to Launching and Marketing Your First Pop-Up Shop

The DIY Guide to Launching and Marketing Your First Pop-Up Shop

Launching a pop-up shop | Shopify Retail

Opening a pop-up shop is one of the best ways to build buzz for your brand, reach new audiences and generate more sales for your business. To help you get stared on your pop-up adventure, I previously covered how to go about determining goals for your pop-up shop and how identifying these goals can better inform decisions on creating an immersive retail experience.

Now, it’s time to revisit your goals and priorities, and begin crafting a pop-up marketing strategy with the assumption that you've picked your location, scouted it to the best of your abilities, negotiated a good deal with the landlord and have already dived into designing your store. 

But, before getting started on marketing your pop-up shop, it's important to remember that regardless of the campaign you're launching, the messages you send need to have a strong hook, create urgency and target people that write about the product or promise you're selling. There must also be a method like crafting a calendar of PR and social objectives, in order to empower you to have a more effective approach.

In this post, we will explore how you can take advantage of traditional media outlets, engage influencers, learn to craft an editorial calendar for your social strategy and finally when you should turn to guerrilla marketing.

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Visual Merchandising 101: Shore Up Sales With High-Converting Product Displays

Visual Merchandising 101: Shore Up Sales With High-Converting Product Displays

Visual merchandising for retail stores | Shopify Retail blog

When walking into a typical retail store, you'll likely notice tidy, curated product displays that visually highlight their items for sale. Those products aren't arranged that way by accident — the merchant is using visual merchandising best practices to help the products sell themselves.

Essentially, your retail space has to be your most productive and most efficient salesperson, and visual merchandising employs the art of optimizing your retail store and product displays for maximum revenue. 

Yes, the discipline requires a sense of aesthetic, but it's also a science — visual merchandising is a tried-and-true strategy with results you can replicate in your own retail store. 

However, it's also important to recognize that the field of visual merchandising encompasses a lot of distinctive retail design topics. Best practices cover everything from creating effective window displays to the eye of prospective customers, to the signage you put up and your store layout, and much more.

Not sure how to get started with visual merchandising? Just keep reading — here, we'll tackle the ins and outs of creating effective merchandising displays in your store to catch your target customer's attention and get them to make a purchase. 

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Why You Should Open a Pop-Up Store (And 7 Location Ideas to Get You Started)

Why You Should Open a Pop-Up Store (And 7 Location Ideas to Get You Started)

Pop-up store | Shopify Retail blogAs an ecommerce merchant, you might have a highly successful online store, a loyal community of customers in love with your brand, an audience of fans on social networks, and a question lurking in the back of your mind:

What’s next? 

You’ve dominated the digital realm, now it’s time to start thinking about extending your reach into the world of physical retail. We firmly believe multichannel selling is the future of retail, so it isn't a bad idea to have more than one sales channels for your products as well.

But you don't have to sink significant cash into a full-fledged storefront to dip your toe in the offline sales world. Before you get too ahead of yourself, we'd suggest you explore the option of opening up a pop-up shop. A pop-up shop is a temporary retail activation which could last for a day or as long as three months, where you can sell your products without the headache of committing to a lease, managing swarms of employees, or thinking about how to consistently drive loads of foot traffic to your doorstep. 

And the first rule of selling in a pop-up shop is the good old saying: “Location, location, location.” Here, we'll tackle the topic of figuring out the type of pop-up shop that works best for your business. By the end, you’ll have a good grasp on how to start a pop-up shop and plenty of location ideas to consider when you’re ready to take that step and start selling offline. 

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13 Must-Have Retailer Apps to Seamlessly Run Your Store and Increase Sales

13 Must-Have Retailer Apps to Seamlessly Run Your Store and Increase Sales

Retailer apps, Shopify POS | Shopify Retail blogLet's face it: Retail has come a long way. We've gone from clunky cash registers and being buried under a never-ending pile of paperwork to using a single gadget that allows retailers to sell anywhere.

With today's evolving retail technology, retailers can run their entire store with nothing more than a tablet or smartphone with just a touch, swipe, and tap of a few buttons. Using a mobile device, a robust point-of-sale software like Shopify POS, and a few retailer apps, merchants can process transactions in their storefront or on-the-go at pop-ups or markets, fairs, and festivals.

Finding the right point-of-sale system is the first step in your quest to sell anywhere. And a few key retailer apps can help extend the functions of your point-of-sale to fill in gaps and make running your retail store as seamless as possible.

But which retailer apps will help merchants the most with day-to-day tasks? As a retail entrepreneur, you don't have much time for trial and error. Never fear — we've spent time researching, analyzing, and handpicking a curated list of retailer apps for you to explore.

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A Foolproof Guide to Creating Window Displays That Turn Heads and Drive Foot Traffic

A Foolproof Guide to Creating Window Displays That Turn Heads and Drive Foot Traffic

Retail window displays | Shopify Retail blogWhether you're a small retailer with a storefront or you're planning your first pop-up store, your retail window display is one of the most powerful weapons in your arsenal of tools to stand out.

Not only are you going head-to-head with other small businesses, but you're competing with big-box retailers and chain stores as well. A unique, compelling retail window display has the power to differentiate you from competitors as well as draw in more foot traffic. 

Store window displays are your chance to highlight your brand's unique personality and turn the heads of passersby. The right window display design can engage shoppers enough to cause them to stop, look back, and walk into your store where your floor staff can help close the sale.

Sounds pretty enticing, right? 

Setting up your first retail window display may sound a little daunting. Luckily, you don't need to have a design background to create a compelling store window display. Even if you don't have the budget to hire a pro visual merchandiser, it's possible to DIY your own display.

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