45 search results for “Humayun Khan”

5 Promotional Campaign Ideas to Boost Sales This Holiday Season

5 Promotional Campaign Ideas to Boost Sales This Holiday Season

Promotional campaigns for the holidays | Shopify Retail

Whether you're preparing for Black Friday, Small Business Saturday or Cyber Monday, the weekend after Thanksgiving is the biggest shopping weekend of the year.

The National Retail Federation predicts holiday sales to increase 4.1% (to $616.9 billion) this year, a full percentage higher from last year. With a huge opportunity for profit, large retailers are fighting tooth and nail for consumers to spend their holiday budgets on their businesses.

The Black Friday craze is so competitive that some of these retailers have started announcing their Black Friday deals the day after Halloween. That's not even enough time for consumers to digest their Halloween candy.

To take on larger retailers who are looking to win over shoppers with low prices and free shipping, as a small and medium-sized business, you can turn to more personalized and creative ways to promote your store on a budget.

Here are just a few ideas that have worked for retailers in the past, that you can apply to your own store this holiday season.

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The DIY Guide to Launching and Marketing Your First Pop-Up Shop

The DIY Guide to Launching and Marketing Your First Pop-Up Shop

Launching a pop-up shop | Shopify Retail

Opening a pop-up shop is one of the best ways to build buzz for your brand, reach new audiences and generate more sales for your business. To help you get stared on your pop-up adventure, I previously covered how to go about determining goals for your pop-up shop and how identifying these goals can better inform decisions on creating an immersive retail experience.

Now, it’s time to revisit your goals and priorities, and begin crafting a pop-up marketing strategy with the assumption that you've picked your location, scouted it to the best of your abilities, negotiated a good deal with the landlord and have already dived into designing your store. 

But, before getting started on marketing your pop-up shop, it's important to remember that regardless of the campaign you're launching, the messages you send need to have a strong hook, create urgency and target people that write about the product or promise you're selling. There must also be a method like crafting a calendar of PR and social objectives, in order to empower you to have a more effective approach.

In this post, we will explore how you can take advantage of traditional media outlets, engage influencers, learn to craft an editorial calendar for your social strategy and finally when you should turn to guerrilla marketing.

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Visual Merchandising 101: Shore Up Sales With High-Converting Product Displays

Visual Merchandising 101: Shore Up Sales With High-Converting Product Displays

Visual merchandising for retail stores | Shopify Retail blog

When walking into a typical retail store, you'll likely notice tidy, curated product displays that visually highlight their items for sale. Those products aren't arranged that way by accident — the merchant is using visual merchandising best practices to help the products sell themselves.

Essentially, your retail space has to be your most productive and most efficient salesperson, and visual merchandising employs the art of optimizing your retail store and product displays for maximum revenue. 

Yes, the discipline requires a sense of aesthetic, but it's also a science — visual merchandising is a tried-and-true strategy with results you can replicate in your own retail store. 

However, it's also important to recognize that the field of visual merchandising encompasses a lot of distinctive retail design topics. Best practices cover everything from creating effective window displays to the eye of prospective customers, to the signage you put up and your store layout, and much more.

Not sure how to get started with visual merchandising? Just keep reading — here, we'll tackle the ins and outs of creating effective merchandising displays in your store to catch your target customer's attention and get them to make a purchase. 

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Why You Should Open a Pop-Up Store (And 7 Location Ideas to Get You Started)

Why You Should Open a Pop-Up Store (And 7 Location Ideas to Get You Started)

Pop-up store | Shopify Retail blogAs an ecommerce merchant, you might have a highly successful online store, a loyal community of customers in love with your brand, an audience of fans on social networks, and a question lurking in the back of your mind:

What’s next? 

You’ve dominated the digital realm, now it’s time to start thinking about extending your reach into the world of physical retail. We firmly believe multichannel selling is the future of retail, so it isn't a bad idea to have more than one sales channels for your products as well.

But you don't have to sink significant cash into a full-fledged storefront to dip your toe in the offline sales world. Before you get too ahead of yourself, we'd suggest you explore the option of opening up a pop-up shop. A pop-up shop is a temporary retail activation which could last for a day or as long as three months, where you can sell your products without the headache of committing to a lease, managing swarms of employees, or thinking about how to consistently drive loads of foot traffic to your doorstep. 

And the first rule of selling in a pop-up shop is the good old saying: “Location, location, location.” Here, we'll tackle the topic of figuring out the type of pop-up shop that works best for your business. By the end, you’ll have a good grasp on how to start a pop-up shop and plenty of location ideas to consider when you’re ready to take that step and start selling offline. 

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13 Must-Have Retailer Apps to Seamlessly Run Your Store and Increase Sales

13 Must-Have Retailer Apps to Seamlessly Run Your Store and Increase Sales

Retailer apps, Shopify POS | Shopify Retail blogLet's face it: Retail has come a long way. We've gone from clunky cash registers and being buried under a never-ending pile of paperwork to using a single gadget that allows retailers to sell anywhere.

With today's evolving retail technology, retailers can run their entire store with nothing more than a tablet or smartphone with just a touch, swipe, and tap of a few buttons. Using a mobile device, a robust point-of-sale software like Shopify POS, and a few retailer apps, merchants can process transactions in their storefront or on-the-go at pop-ups or markets, fairs, and festivals.

Finding the right point-of-sale system is the first step in your quest to sell anywhere. And a few key retailer apps can help extend the functions of your point-of-sale to fill in gaps and make running your retail store as seamless as possible.

But which retailer apps will help merchants the most with day-to-day tasks? As a retail entrepreneur, you don't have much time for trial and error. Never fear — we've spent time researching, analyzing, and handpicking a curated list of retailer apps for you to explore.

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A Foolproof Guide to Creating Window Displays That Turn Heads and Drive Foot Traffic

A Foolproof Guide to Creating Window Displays That Turn Heads and Drive Foot Traffic

Retail window displays | Shopify Retail blogWhether you're a small retailer with a storefront or you're planning your first pop-up store, your retail window display is one of the most powerful weapons in your arsenal of tools to stand out.

Not only are you going head-to-head with other small businesses, but you're competing with big-box retailers and chain stores as well. A unique, compelling retail window display has the power to differentiate you from competitors as well as draw in more foot traffic. 

Store window displays are your chance to highlight your brand's unique personality and turn the heads of passersby. The right window display design can engage shoppers enough to cause them to stop, look back, and walk into your store where your floor staff can help close the sale.

Sounds pretty enticing, right? 

Setting up your first retail window display may sound a little daunting. Luckily, you don't need to have a design background to create a compelling store window display. Even if you don't have the budget to hire a pro visual merchandiser, it's possible to DIY your own display.

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How Nordstrom Made Its Brand Synonymous With Customer Service (and How You Can Too)

How Nordstrom Made Its Brand Synonymous With Customer Service (and How You Can Too)

Nordstrom customer service | Shopify Retail

Ask anyone in the retail industry what the first words are that come to their mind when they think of Nordstrom, and they'll immediately tell you "customer service." 

Making your brand synonymous with a catch-all phrase that's too often simply thrown around in retail doesn't happen overnight. 

In fact, its taken the upscale fashion retailer 115 years of complete dedication to creating the finest shopping experience to build such a reputation.

There's even an entire book dedicated to distilling their unique formula, rightfully titled, "The Nordstrom Way to Customer Service Excellence," along with several articles in top tier business publications trying to do the same.  

So, why might you as a small business owner want to take a page from their book when it comes to customer service in your own stores?

Simple, not only will you build better relationships with customers that result in greater brand loyalty, repeat sales, and lower marketing costs, but you'll build a workplace which attracts talented people who will stand behind your brand.  

Sound intriguing enough? Let's dive in.

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How Online Reviews Impact Local SEO and Why They Matter to Your Bottom Line

How Online Reviews Impact Local SEO and Why They Matter to Your Bottom Line

Shipping, SEO reviews | Shopify Retail blogAs an entrepreneur, you know your reputation in an invaluable asset. What people say about your retail business matters, and that's especially true about what customers are saying online.

Retailers should be listening to feedback — and that means monitoring online reviews from your customers. While online reviews may seem like a small piece of the bigger picture that makes up your online presence, more shoppers are relying on review websites when deciding what products to buy. In today's digital age, 93% of customers say that their buying decisions are influenced by online reviews. 

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How To Create Retail Store Interiors That Get People To Purchase Your Products

How To Create Retail Store Interiors That Get People To Purchase Your Products

Store layout, visual merchandising | Shopify Retail blogRetail has been around for a mighty long time — and one thing we know is that there are many different approaches when it comes to retail design and setting up your store layout. However, there are also some common design strategies that all retailers can employ that lead to more sales for your business. 

Designing your retail store's interior is a topic that we've been looking at recently in an effort to help boutique merchants be more successful and thrive in today's digital era. From telling your brand's story and creating immersive shopping experiences, to putting together head-turning window displays and signage essentials, when it comes to retail, the devil really is in the details. As such, we want you to help you get the basics down pat. 

Not sure where to get started with your store layout and retail design? Here, we'll look at some of the basics when it comes to creating effective retail interiors that attract more customers to your store, get them browsing for more products, and encourage them to head toward the checkout.

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How to Successfully Close the Deal on Your First Pop-Up Location

How to Successfully Close the Deal on Your First Pop-Up Location

Pop up rental | Shopify Retail blogBy now, you may know that pop-up shops are a great way to try selling offline and connect with customers one-on-one. There are many reasons to consider trying a pop-up shop and plenty of pop-up shop ideas to inspire you as you start planning your own. 

But what’s next in your pop-up journey? 

Here, we’ll look at some of the practicalities around doing a pop-up shop and outline some next steps to help you turn your physical retail dream into a reality. Namely, we'll tackle how to find a pop up rental — the blank canvas where you'll translate your brand identity into a physical space.

In fact, hunting for pop up rental is really like looking for any new space; think back to the last time you were looking for an apartment or house and add a few commercial goals into the mix and you'll get a clearer sense of the task ahead.  

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