Whether you're preparing for Black Friday, Small Business Saturday or Cyber Monday, the weekend after Thanksgiving is the biggest shopping weekend of the year.
The National Retail Federation predicts holiday sales to increase 4.1% (to $616.9 billion) this year, a full percentage higher from last year. With a huge opportunity for profit, large retailers are fighting tooth and nail for consumers to spend their holiday budgets on their businesses.
The Black Friday craze is so competitive that some of these retailers have started announcing their Black Friday deals the day after Halloween. That's not even enough time for consumers to digest their Halloween candy.
To take on larger retailers who are looking to win over shoppers with low prices and free shipping, as a small and medium-sized business, you can turn to more personalized and creative ways to promote your store on a budget.
Here are just a few ideas that have worked for retailers in the past, that you can apply to your own store this holiday season.