49 search results for “Humayun Khan”

How To Hire an Interior Designer for Your Retail Store and Why You Need One

How To Hire an Interior Designer for Your Retail Store and Why You Need One

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When you're used to being a bootstrapping entrepreneur, you have a tendency to want to have a very DIY approach to most things and are scrappy enough to make it all work on a limited budget. Especially when you've been successful selling your products online and are now looking to new channels to grow your business.

Whether you're opening a pop-up or committing to something more long-term, the world of retail can be a daunting and unforgiving place if you overlook things like your window display, store layout, signage, and merchandising. 

However, sometimes it makes sense to trust things to a professional. 

In this post we'll look at why hiring an interior designer for your retail store can be crucial for your offline selling success, and how to go about hiring one.

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How Two Fashion Designers Used a Pop-Up Shop to Build Their Brand and Better Understand Their Customers

How Two Fashion Designers Used a Pop-Up Shop to Build Their Brand and Better Understand Their Customers

Vanessa and Hattie, VallarinoSaltonstall | Shopify Retail

Last winter, the designers behind VallarinoSaltonstall contacted our offices inquiring about popping-up for spring at RSPOP, one of our partner spaces at the Roger Smith hotel. This was their first experiment with brick-and-mortar retail and they wanted to “get it right”.

For the following three months, we worked closely with designers Hattie and Vanessa to conceptualize and plan for their first pop-up store.

The original plan was for a 1 month pop-up and after a successful opening they extended for two months. Wanting to profile their success as inspiration for other brands interested in doing a pop-up, I interviewed them for a case study around how they went from idea to executing their pop-up for two whole months. 

From merchandising and marketing to how weather and store hours affected sales, here is what Hattie and Vanessa had to share about their experience.

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The Top 10 Online Resources That Will Help You Become a Local SEO Expert

The Top 10 Online Resources That Will Help You Become a Local SEO Expert

Local SEO | Shopify Retail

Whether it's researching a product, searching for a phone number, or finding out hours of operation, consumers are performing billions of local searches each month. So imagine then as a small business, how vital it is to have a well-thought out Local SEO strategy is in order to get in front of all those people looking for exactly what you have to offer. 

Frankly, as mobile adoption and dependence continues to increase exponentially, being found in local search results will become a distinguishing factor between a business that's thriving and one that's hardly able to make ends meet.

However, knowing the importance of having a Local SEO strategy is one thing, being able to execute on it and make it work is a whole other thing. Which is why, we've been creating educational resources around tactical components that include learning the basics, building citations, leveraging online reviews, and doing on-site optimization. 

But we also thought it would helpful to highlight other incredible resources out there on the web for learning more about Local SEO and really diving deep into the subject. To help you cut through the clutter, I've put together this curated list of online resources to speed up your learning curve and make it easier to ramp up on the topic.

Enjoy!

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The Top 5 Most Engaging Retailers on Instagram (And How You Can Join Their Ranks)

The Top 5 Most Engaging Retailers on Instagram (And How You Can Join Their Ranks)

Engaging retailers on Instagram | Shopify Retail

It's no secret that Instagram, the popular photo-sharing app that now boasts more than 150 million users, is taking the retail and fashion worlds by storm. In fact, research has shown the platform to be 15 times more engaging than Facebook, and it has achieved the highest year-over-year growth (66 percent) when compared to the top 10 mobile apps. 

In this post, I'll be looking at the top five most popular retailers on Instagram based on Nitrogram's top 50 retailers list, which ranks brands based on their audience numbers as well as the number of posts containing their hashtag. In doing so, I'll hope to distill what they're doing right so you, as a smaller retailer, or even pop-up shop entrepreneur, can start to put the same strategies to work in your business. 

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Why All Sale Signs Are Red: The Science of Color in Retail

Why All Sale Signs Are Red: The Science of Color in Retail

Red signs, store signs | Shopify Retail blog

We've all seen store windows full of sale signs promising amazing deals and price reductions. But have you ever noticed that most of those sale signs are red?

The reason is simple: Certain colors sell more merchandise. The color scheme you choose for your retail store, ecommerce site, and logo impacts your sales and influences whether customers are enticed to make a purchase.

There's a specific psychology of color: The way humans react to color in our environment is a science that's been rigorously tested and studied for hundreds of years. So, let's start using some of the findings to your advantage.

Because color plays an important role in the human psyche, merchants can take some of the basic science and use it to improve sales. So, whether your retail store or visual merchandising displays need a new paint job, or whether you're deciding on the theme for your next seasonal window display, here's how color can impact consumer purchase decisions — and how you can stack the deck in your favor.

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Why You Should Open a Pop Up Store (And 7 Location Ideas to Get You Started)

Why You Should Open a Pop Up Store (And 7 Location Ideas to Get You Started)

Here’s a scenario for you to ponder.

You have a highly successful online store, a loyal community of customers in love with your brand, an audience of fans on popular social networks, and a question lurking in the back of your mind:

What’s next? 

You’ve dominated the digital realm, now it’s time to start thinking about extending your reach into the world of real-life physical retail. Or even if you haven't, it's never a bad idea to have more than one sales channels for your products. However, I can already imagine the grimace on your face, the look of fear at the cost of doing such an unfathomable act that will have you paying rent, competing with big box retailers, and installing security cameras to protect your inventory. 

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5 Promotional Campaign Ideas to Boost Sales This Holiday Season

5 Promotional Campaign Ideas to Boost Sales This Holiday Season

Promotional campaigns for the holidays | Shopify Retail

Whether you're preparing for Black Friday, Small Business Saturday or Cyber Monday, the weekend after Thanksgiving is the biggest shopping weekend of the year.

The National Retail Federation predicts holiday sales to increase 4.1% (to $616.9 billion) this year, a full percentage higher from last year. With a huge opportunity for profit, large retailers are fighting tooth and nail for consumers to spend their holiday budgets on their businesses.

The Black Friday craze is so competitive that some of these retailers have started announcing their Black Friday deals the day after Halloween. That's not even enough time for consumers to digest their Halloween candy.

To take on larger retailers who are looking to win over shoppers with low prices and free shipping, as a small and medium-sized business, you can turn to more personalized and creative ways to promote your store on a budget.

Here are just a few ideas that have worked for retailers in the past, that you can apply to your own store this holiday season.

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A Fool-Proof Guide to Creating Window Displays that Turn Heads and Drive Foot Traffic

A Fool-Proof Guide to Creating Window Displays that Turn Heads and Drive Foot Traffic

Window displays that turn heads | Shopify Retail

Whether you're a small business retailer or planning your first pop-up store, your window display is one of the most powerful weapons in your arsenal of tools to stand out from the competition and draw in foot traffic. Not only are you going head to head with other small businesses, but those pesky big box retailers and chain stores as well. Luckily for you, most small businesses pay little to no attention to creating effective window displays due to limited resources, while all the big guys are too busy being too uniform and boring for anyone to really look twice. 

Meaning this is your chance to use window displays as a way to not only highlight your unique personality, but turn the heads of those passing by and engage them enough to stop, look back, and walk-in to your store where your floor staff or products can sweep them off their feet and get them to make a purchase.

Sounds pretty enticing right? 

Okay, but maybe you're thinking, "I'm not a designer," or "I don't have a creative bone in my body," and all those other excuses we're taught to make any time we're confronted with something that requires us to tap our artistic sides. This post will hopefully you put all those fears aside, especially if you don't have the budget to hire a professional visual merchandiser, and get you rolling up your sleeve and getting ready to master the art of putting together unforgettable window displays for your store.

Let's get started.

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Craft Fairs and Art Shows 101: How to Effectively Sell Your Products In-Person

Craft Fairs and Art Shows 101: How to Effectively Sell Your Products In-Person

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There's something about the feeling of having someone admire your product, pick it up or try it on, and then pay you for it in front of your eyes that selling exclusively online just can't match. Call it connecting with your customers or getting a crash course in retail, but giving craft fairs and art shows a shot can be a rewarding experience when you prepare for them in advance and set-up your expectations wisely. 

It can be all too easy to see a listing for a craft fair and want to jump the gun, purchase a booth, arrive with your products, and leave without having sold enough to even cover your costs. Many people will testify that they've been there and done that.

To save you from going through a similar experience, I've put together a list of things you should think through before deciding on picking the right show or fair for you, how you should set-up when you get there, and how to be effective in generating enough sales to make it a successful event for you. 

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How a 107-Year-Old Sneaker Company Reinvented Its Business With Omni-Channel Retail

How a 107-Year-Old Sneaker Company Reinvented Its Business With Omni-Channel Retail

Packer Shoes | Shopify Retail

Michael Packer, owner of Packer Shoes, knows a thing or two about sneakers. His family has been in the business for three generations. The original Packer Shoes store was started by his grandfather and great-uncle in Yonkers, New York in 1907. 

A lot of things have changed since then, like the store's relocation to Teaneck, New Jersey, and the company's foray into ecommerce, not to mention its budding clientele from around the world. But what hasn't changed is Packer Shoe's commitment to their community which now consists of "sneaker heads" – people who are so passionate about shoes they don't mind camping out overnight to get their hands on the latest and greatest pair.

With 107 years of history behind them, Packer Shoes continues to blend the old with the new, maintaining its heritage, while embracing the modern. Their non-traditional approach to offline and online marketing has allowed the company to adapt and thrive to this day.

In this success story, I catch up with Mike to get to know more about how he runs his retail business and successfully sells both online and offline.  

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