When you're used to being a bootstrapping entrepreneur, you have a tendency to want to have a very DIY approach to most things and are scrappy enough to make it all work on a limited budget. Especially when you've been successful selling your products online and are now looking to new channels to grow your business.
Whether you're opening a pop-up or committing to something more long-term, the world of retail can be a daunting and unforgiving place if you overlook things like your window display, store layout, signage, and merchandising.
However, sometimes it makes sense to trust things to a professional.
In this post we'll look at why hiring an interior designer for your retail store can be crucial for your offline selling success, and how to go about hiring one.