35 search results for “Kali Hawlk”

Point of Purchase Marketing: How Retailers Can Optimize POP Areas for Higher Sales

Point of Purchase Marketing: How Retailers Can Optimize POP Areas for Higher Sales

Point of purchase optimization | Shopify Retail blogThink your marketing ends once a customer sets foot in the store? Believing that your work is done is a big mistake, and one that can cost you more sales.

Most marketing efforts aim to help a prospective buyer understand solutions to a problem, evaluate product or service options, and decide to make a purchase.

The methodology varies between initially buying a consumer’s attention or earning it as part of a strategy to build a larger brand audience. But the goals of each are the same: educate, inform, and persuade buyers to make a purchase.

Point of purchase marketing, however, works a little differently.

This strategy attempts to market to shoppers who are already in the store and ready to make a purchase — and it provides a last-minute way for retailers to influence the details of that decision.

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Productivity Killers: How to Identify Drains and Disruptions to Optimize Your Workday

Productivity Killers: How to Identify Drains and Disruptions to Optimize Your Workday

Productivity killers | Shopify Retail blogWalk up to any business owner and ask, “How have you been?” or “How’s life?” and there’s a good chance their response will include the word “busy.”

We live in a culture that sees full schedules and workloads as a type of status symbol. The busier you are… well, the better you might be in the eyes of your social circles.

Regardless of whether this is a good or a bad thing, that’s the reality today’s retail entrepreneur needs to face. There’s still only 24 hours in a day — but somehow, you need to fit more in than ever before.

And that means you need be as productive as possible if you want to keep up.

The problem is, you might be attempting to manage your out-of-control to-do lists with actions that kill productivity.

No, this isn’t another listicle of “101 best hacks to supercharge your working hours.” You don’t need that.

What you do need to know about productivity includes the kind of actions that work against you, the most common productivity killers, and what you can do as a retail entrepreneur to get just a little more done each day. So, here’s how you can identify the drains on your day.

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SEO For Beginners: What Retailers Need to Know About Search Optimization

SEO For Beginners: What Retailers Need to Know About Search Optimization

SEO for beginners, retail | Shopify Retail blogYou’ve got a great ecommerce site that’s well-designed and features all your products in a beautiful display. Customers find the site easy to navigate once they’re on it, and your checkout process is a breeze.

These are key components to have in place if you want to sell online — but it’s not enough to have a nice website that lists what you offer in an organized fashion. Shoppers need to be able to find you on the web so they can browse your products online as well as information that drives them into your physical store. And that means you need to optimize your website for search.

Here, you’ll learn SEO for beginners so you can understand the basics of optimizing your site to show up in search engines. That way, it’s simple for customers to find you both online and offline.

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Small Storefront, Big Impact: Distinguish Your Brand with a Pop-Up Store at Expos

Small Storefront, Big Impact: Distinguish Your Brand with a Pop-Up Store at Expos

Pop-up stores at expos | Shopify Retail blogEver thought of running a pop-up store in your business? This “here today, gone tomorrow” type of retail storefront can help generate buzz with consumers and increase your sales.

You immediately provoke a sense of urgency, since a pop-up store isn’t a permanent installation. You can also create an immersive experience by bringing select items directly to customers so they can touch, see, and interact with a product before buying (an especially useful benefit for stores that mostly operate online).

The pop-up store concept offers a unique buying experience and the novelty alone can be enough to attract buyers. And when it comes to competing for attention at giant expos where retailers are set up shoulder-to-shoulder, many forgo the crowded expo hall floor and focus just on temporary storefronts.

Running the pop-up store instead of attending the expo also means less elbowing for shoppers’ attention, and potentially capturing more foot traffic from all the other, non-marathoners (but still serious shoppers) who prowl Newbury and Boylston Streets every day.

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Social Listening: Tools Retailers Can Use to Monitor Online Chatter

Social Listening: Tools Retailers Can Use to Monitor Online Chatter

Social listening for retail | Shopify Retail blogSocial media provides a great space online to be, well, social. That should be obvious, but too many retailers use their social media accounts as platforms from which to shout about their products to the virtual rooftops.

The problem with this approach? It’s not effective.

And we know this offline. We’ve all been to a networking event or a party and run into that one person who just does not stop talking. Their favorite subject? Themselves.

This behavior is just as annoying and unappealing online as it is in person. Yet retailers continue to use social only to talk, talk, talk about their products, events, and sales.

There is a different way, and it’s much more effective.

It’s a strategy where, yes, you share a little bit about your brand and what you offer — but you also spend a lot of time interacting and engaging with your customers, followers, colleagues, and other important individuals who follow you.

To practice this approach, retailers must first quiet down their own digital voices and practice social listening skills instead.

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Staff Training: 10 Expert Tips to Get New Employees Up to Speed

Staff Training: 10 Expert Tips to Get New Employees Up to Speed

Staff training for retail stores | Shopify Retail blogThe success of your business depends on your ability to train the people who work for you.

Without proper guidance and education, your retail employees can’t perform at the level you expect. You must communicate effectively, and it’s your responsibility to ensure they fully understand your expectations and their role in your shop.

That’s not always easy. Staff training requires a lot of effort and consideration — both before you actually hire anyone and through a new hire’s first few months.

Not only do you need to educate this new employee, but you need to do so in a way that they can understand and digest all the information flowing their way. You also need to provide guidelines and feedback in a way they can act on your suggestions and know how to make great judgment calls when the situation requires it.

It’s overwhelming because training isn’t just a one-time task with a set timeframe. Great staff training programs are complex systems with a lot of moving parts — and many offer ongoing learning initiatives.

To help you overcome some of the challenges in piecing that system together for yourself, we talked to a number of experts, business owners, and retailers to get their tried and true best practices for staff training.

Here are their tips that you can use for your next hire. 

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Supercharge In-Person Sales With These Psychological Strategies

Supercharge In-Person Sales With These Psychological Strategies

Boost sales with psychological strategies | Shopify Retail blogAs consumers, we know we need to avoid spending on the little things if we want to save for a big purchase down the road.

But then you see that little gizmo by the cash register and you stealthily swipe it into your pile of items the cashier rings up.

And who among us has not gone into Target for toothpaste and a greeting card for an upcoming birthday and emerged with an entire cart full of stuff we simply had to have and a receipt for $150?

(As a retailer, make sure you take advantage of this and offer small add-ons after a customer places an item in their online shopping cart.)

Why do humans do this with money? Why do we buy and spend even when we know we shouldn’t?

And more importantly for you and your business, how can you understand what’s going on here and use it to your advantage?

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The 7 Good Habits of Highly Successful Retailers

The 7 Good Habits of Highly Successful Retailers

Successful retail habits | Shopify Retail blogStephen Covey wrote The 7 Habits of Highly Effective People back in 1989, and it’s been held up in many professional circles as a must-read if you want to improve performance in your life and in business ever since.

The 7 habits Covey describes include those that will help you move from being dependent to independent, like “be proactive” and “begin with the end in mind” (in other words, have vision and plan for what you want to achieve.

The habits also include what you need to practice to work well with others. These are things like “seek first to understand, then to be understood,” a good habit for those who want to lead and positively influence other people.

Retailers can use these habits in their own businesses to better their performance by creating more effective leadership and therefore employees — and also improved customer relationships, which can drive more sales.

But we’d also suggest another set of 7 habits of highly successful retailers practice in their businesses. These practices help set them apart, and keep customers coming back for more.

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The Art of Reputation Management: What Retailers Need to Know About PR

The Art of Reputation Management: What Retailers Need to Know About PR

Reputation management, PR for retailers | Shopify Retail blogYour retail business marketing is the message you want to share about your products with your potential customers. Your branding and reputation management, on the other hand, is what people share about your business when they talk amongst themselves.

Your marketing and how people perceive your brand don’t always line up. After all, people will take marketing materials you issued yourself with a grain of salt.

So how can you influence your brand — or what other people say about you? 

Good PR, or public relations, can go a long way toward maintaining a positive image in the public eye. It gives you a way to engage in reputation management while increasing the reach of your business.

But there’s a potential problem here: traditionally, PR firms or marketing agencies who promise to help with your public relations get pricey. Outsourcing PR may not be a realistic option for retailers with limited budgets.

Thankfully, the world of PR doesn’t look the same as it used to — and that’s good news for retailers, especially those who don’t want to pay for press exposure.

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