It’s tough to scroll through dozens of blogs or read an ever-increasing collection of newly published books on industry best practices. But there’s a growing medium that allows stretched-thin retailers and entrepreneurs catch up on industry news and gossip while on the go: podcasts.
Podcasts, or digital broadcasts split into episodes, are quickly gaining traction with listeners hungry for info and entertainment across the globe. According to a recent study from Edison Research, the average population aged 12 and up listening to podcasts grew 23% between 2015 and 2016. Just how many folks are tuning in? The same research estimates that 21% of the American population — that’s 57 million, give or take — listens to podcasts. That’s a sizeable audience, and it’s only growing.
Much of the appeal of podcasts is the ability to catch the latest episode when running errands, or while performing tedious work tasks (like monthly inventory or accounting). Essentially, podcasts are highly mobile, with 64% being listened to on tablets or smartphones.
So, if you’re ready to tune into some of the most helpful and highest-rated podcasts on issues affecting retail, read on.