One of the more common pieces of advice successful business owners pass on to fledgling entrepreneurs is to find your niche and corner the market.
Although this bumper-sticker statement might sound frustratingly vague on the surface, the success of many entrepreneurial ventures can be traced back to this concept.
Whoever coined this sugary sweet sentiment probably didn’t have tiny fashion accessories in mind. But that’s exactly what online pin merchant Pintrill is doing — they’re leading the pin pack.
Founded by a trio of friends-turned-entrepreneurs in Brooklyn, New York, Pintrill has spent the last two years riding a resurgence in popularity of pins. Yes, we mean those tiny metal studs with unique designs that often jazz up jacket lapels. But even a casual observer can look around while walking down the street these days and notice hats, jackets, and bags adorned with a variety of pins.
“It’s essentially the perfect accessory,” says Andrew Yung, one of the co-founders of Pintrill. [Pins are] gender neutral — guys can wear them, girls can wear them. You can put them on anything, like your bag or your shirt or hat, and it’s a perfect canvas for any design as well.”
The rebirth of pin culture combined with this ambitious trio’s taste for pop-culture inspired pins has helped their designs resonate with an ever-growing audience. They found their niche, and sales have quickly followed suit.