59 search results for “Alexandra Sheehan”

Instagram-Worthy Interiors: How to Make Your Retail Shop Picture Perfect

Instagram-Worthy Interiors: How to Make Your Retail Shop Picture Perfect

Instagram-worthy spaces | Shopify Retail blogInstagram has more than 500 million active daily users.

Yes, you read that correctly. Five hundred million. As a point of reference, that’s behind Facebook, but ahead of Twitter. Though it is important to note that Instagram users engage with brands 25% more than users of other social media channels.

Brands have caught onto this trend. It’s estimated that 48.8% of brands will have a presence on Instagram by the end of 2016, a number that’s forecasted to rise to 70.7% in 2017.

Consumers react to this presence. In fact, 75% of people take action after seeing a photo on Instagram. And if brands can etch out a significant space on Instagram — along with a seamless digital and in-store experience — the opportunities to increase sales are endless.

But an effective Instagram presence isn’t limited to a brand’s profile and self-promotion. A brand is more powerful with a strong network of advocates.

That’s why encouraging customers to post photos of a retailer’s space is so powerful. Not only does this increase brand awareness, but it also has the potential to help retailers increase foot traffic, drive more sales, create a repository of user-generated content, and build meaningful relationships with customers.

 

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Post-Purchase Communications: Expert Tactics to Stay in Touch With Customers

Post-Purchase Communications: Expert Tactics to Stay in Touch With Customers

Post-purchase communications | Shopify Retail blogPost-purchase communication is an essential facet of any retailer’s marketing and customer retention strategy. Half of consumers feel buyer’s remorse after a purchase, so this is your opportunity to help rationalize the purchase and ease their worries.

Effective post-purchase communications contribute to higher customer retention rates. It keeps the conversation going with your customers after they leave your store, strengthens the relationship with your brand, and helps inspire brand loyalty.

From email receipts to customer support, here are some post-purchase communication strategies and examples you can steal for your retail business.

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10 Unique Visual Merchandising Ideas You Should Steal

10 Unique Visual Merchandising Ideas You Should Steal

Visual merchandising ideas | Shopify Retail blogVisual merchandising refers to anything that can be seen by the customer inside and outside a store, with the overall purpose of getting customers into the store.

But visual merchandising goes beyond window displays that lure customers in, says Chris Guillot, founder and retail consultant of Merchant Method.

“It really is much more comprehensive than that. The goal is to get customers to come into your store and spend money.”

How can retailers go look beyond product displays and score some visual merchandising ideas that will pack a punch? Here are 10 steal-worthy ideas you might not have thought of on your own.

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7 Simple Email Ideas to Attract Foot Traffic in Your Retail Store

7 Simple Email Ideas to Attract Foot Traffic in Your Retail Store

Email marketing for retail | Shopify Retail blogEmail marketing is the key to success for a number of industries. More than 205 billion emails are sent and received every single day. And it’s another effective way for retailers to engage with and motivate consumers. 

What sets email apart from many other digital marketing initiatives is the level of intimacy. The subscribers on your list have explicitly chosen to receive communications from you. They want to hear from you.

When you compare that to social media, paid ads, and other tactics, nothing is more personal than email. You’re landing directly in your audience’s inbox, every single time. Comparatively, social media only reaches a number of individuals (not your entire audience), and paid traffic is often less qualified. Those consumers might not even know your brand yet, and you’re asking them to spend money with you.

Utilizing email marketing allows you to reach a qualified audience on an intimate level — which means they’re more likely to take action. But it’s tricky to bridge the gap between the digital world and the real world. Here are some ways retailers can use email marketing to lure in more foot traffic.

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Diversify Your Offerings: Takeaways From 5 Service-Based Businesses Turned Retailers

Diversify Your Offerings: Takeaways From 5 Service-Based Businesses Turned Retailers

Service-based business in retail | Shopify Retail blogWe’ve all heard the expression that you shouldn’t put all your eggs in one basket. The same could be said for business — having multiple income streams from multiple sources makes for a healthier bottom line. That’s one reason having services as the one and only sales engine of your business can potentially inhibit growth and profitability.

Granted, service businesses certainly have their advantages. For example, service-based businesses have the unique opportunity to establish true, one-one-one relationships with customers. And that regular interaction builds loyalty and trust.

But even businesses that traditionally only sell services (writing, marketing consults, hairdressing, tattooing, etc.), can broaden their value proposition to customers with retail. With retail sales accounting for more than $22 trillion worldwide every year, service-based businesses have the chance to capitalize on the existing relationships with their clientele. Incorporating relevant products, i.e. a retail component to your business, allows you to monetize those interactions with your customers and increase their customer lifetime value.

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Get Rollin’: How to Start a Food Truck Business

Get Rollin’: How to Start a Food Truck Business

How to start a food truck business | Shopify Retail blogFood trucks have exploded in popularity in recent years. According to an industry report from MobileCuisine.com, the food truck industry has gone from $803.8 million in revenue in 2014 to $1.2 billion in 2015. That’s a major jump.

We’re no longer limited to the taco truck on the corner and the ice cream truck that slowly rolls around the neighborhood in summer months. Now, it’s possible to get cuisine from all over the world right outside your office doors.

Today, there are more than 4,000 food trucks operating in the U.S. Why the popularity? Starting a food truck business is less risky and intimidating than a brick-and-mortar restaurant, and offers more flexibility, especially in terms of location, cuisine and operating hours. Plus, the total startup cost is roughly $50,000 to $100,000 — just a drop in the bucket compared to a restaurant.

We chatted with the passionate Brett Lindenberg of FoodTruckEmpire.com on the ins and outs of starting a meals-on-wheels business. Lindenberg runs a blog and podcast, and offers courses and resources for aspiring and established food truck owners. He shares his expert advice on how to start a food truck business.

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How to Use Google AdWords: What Retailers Need to Know

How to Use Google AdWords: What Retailers Need to Know

How to use Google AdWords | Shopify Retail blogYou may have heard about how no one pays attention to digital ads anymore, and that they’re becoming increasingly obsolete. In fact, pay-per-click (PPC) ads are considered effective by just 3% of small businesses.

So, why would retailers be interested in exploring how to use Google AdWords?

For one, poor perceptions of the platform mean that competition may be less fierce than on other advertising mediums. Google AdWords presents a great opportunity for retail brands for a number of other reasons, too.

Many major retailers have also seen success for themselves. For example, Google reports that Yankee Candle Company increased conversion rates by 600% and halved their cost-per-conversion, and Lenovo increased sales by 20% and lowered their expense-to-revenue ratio by 14%.

Curious about how you can accomplish these kinds of results for yourself? Below, find out how you can get started with your first Google AdWords campaign to see what results you can drive for your retail business.

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Social Media Marketing For Beginners: Which Are Right for Your Brand?

Social Media Marketing For Beginners: Which Are Right for Your Brand?

Social media marketing for retail | Shopify Retail blogWhether you’re new to social media marketing for your business or not, there’s no arguing the opportunities for businesses. Roughly one-third of consumers prefer to connect with brands on social media instead of over the phone, and a majority of social media users are engaging with a mobile device. And considering that 58% of consumers use their smartphone while shopping in-store, there’s a huge opportunity for retailers.

With so many social networks out there — and updates to algorithms and new guidelines for brands — it’s difficult to know where to start. Most experts agree: Start with one, master it, and then move on to the next. But where do you start?

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Staying Ahead of the Curve: How to Future-Proof Your Retail Business

Staying Ahead of the Curve: How to Future-Proof Your Retail Business

2018 retail trends | Shopify Retail blogThere was once a fear that online retail would make in-person retail obsolete. But brick-and-mortar stores are projected to still account for 85% of retail sales in 2025.

And with the move toward multichannel commerce, the in-person experience is becoming an extension of all the other touch points customers have with your brand. There’s no competing with online — it’s now about how you can incorporate it into your business.

But future-proofing your retail business goes beyond thinking through a multichannel sales lens. Constantly changing technology, increasing competition, and changes in consumer behavior create both challenges and opportunities for brick-and-mortar retailers. Ultimately, the forward-thinking retailers that put customers first are the ones that find the most success.

Not sure how to move forward with future-proofing your biz with all the aforementioned changes? Don’t worry — we’ll walk you through the top considerations you’ll need to focus on and some key ways you can find success in 2018 and beyond.

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Temporary Staffing: How to Find and Hire Successful Seasonal Employees

Temporary Staffing: How to Find and Hire Successful Seasonal Employees

Temporary staffing, retail | Shopify Retail blogWhen it comes to running a retail business, temporary staffing is often an inevitable step in the growth process. At a certain point, a store owner can no longer do everything themselves.

However, hiring part-time and/or temporary employees can present its own challenges.

“Hiring part-time and temporary retail employees is becoming harder and harder as the unemployment rate continues to drop,” says Jonathan Duarte, CEO and cofounder of GoHire.com. And in the U.S., that statement is true. The unemployment rate has fallen consistently since 2010.

While that’s great for the workforce, it’s not always so great for the retailer in need of temporary employees. In the U.S. alone, retailers hire more than 700,000 temporary employees for the holiday season. As the applicant pool shrinks, the competition among hiring retailers grows.

Below, learn how to find temporary employees for your retail business, and how to make sure they’re successful in their role.

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