Whether you’re new to social media marketing for your business or not, there’s no arguing the opportunities for businesses. Roughly one-third of consumers prefer to connect with brands on social media instead of over the phone, and a majority of social media users are engaging with a mobile device. And considering that 58% of consumers use their smartphone while shopping in-store, there’s a huge opportunity for retailers.
With so many social networks out there — and updates to algorithms and new guidelines for brands — it’s difficult to know where to start. Most experts agree: Start with one, master it, and then move on to the next. But where do you start?