49 search results for “Alexandra Sheehan”

Social Media Marketing For Beginners: Which Are Right for Your Brand?

Social Media Marketing For Beginners: Which Are Right for Your Brand?

Social media marketing for retail | Shopify Retail blogWhether you’re new to social media marketing for your business or not, there’s no arguing the opportunities for businesses. Roughly one-third of consumers prefer to connect with brands on social media instead of over the phone, and a majority of social media users are engaging with a mobile device. And considering that 58% of consumers use their smartphone while shopping in-store, there’s a huge opportunity for retailers.

With so many social networks out there — and updates to algorithms and new guidelines for brands — it’s difficult to know where to start. Most experts agree: Start with one, master it, and then move on to the next. But where do you start?

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Staying Ahead of the Curve: How to Future-Proof Your Retail Business

Staying Ahead of the Curve: How to Future-Proof Your Retail Business

2018 retail trends | Shopify Retail blogThere was once a fear that online retail would make in-person retail obsolete. But brick-and-mortar stores are projected to still account for 85% of retail sales in 2025.

And with the move toward multichannel commerce, the in-person experience is becoming an extension of all the other touch points customers have with your brand. There’s no competing with online — it’s now about how you can incorporate it into your business.

But future-proofing your retail business goes beyond thinking through a multichannel sales lens. Constantly changing technology, increasing competition, and changes in consumer behavior create both challenges and opportunities for brick-and-mortar retailers. Ultimately, the forward-thinking retailers that put customers first are the ones that find the most success.

Not sure how to move forward with future-proofing your biz with all the aforementioned changes? Don’t worry — we’ll walk you through the top considerations you’ll need to focus on and some key ways you can find success in 2018 and beyond.

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Temporary Staffing: How to Find and Hire Successful Seasonal Employees

Temporary Staffing: How to Find and Hire Successful Seasonal Employees

Temporary staffing, retail | Shopify Retail blogWhen it comes to running a retail business, temporary staffing is often an inevitable step in the growth process. At a certain point, a store owner can no longer do everything themselves.

However, hiring part-time and/or temporary employees can present its own challenges.

“Hiring part-time and temporary retail employees is becoming harder and harder as the unemployment rate continues to drop,” says Jonathan Duarte, CEO and cofounder of GoHire.com. And in the U.S., that statement is true. The unemployment rate has fallen consistently since 2010.

While that’s great for the workforce, it’s not always so great for the retailer in need of temporary employees. In the U.S. alone, retailers hire more than 700,000 temporary employees for the holiday season. As the applicant pool shrinks, the competition among hiring retailers grows.

Below, learn how to find temporary employees for your retail business, and how to make sure they’re successful in their role.

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7 Examples of Retailers Collaborating to Reach Broader Audiences

7 Examples of Retailers Collaborating to Reach Broader Audiences

Retail brand collaborations | Shopify Retail blog“You are the company you keep.” Though that old adage is really meant for people, it’s applicable to retail brands, too. We’re no strangers to brand partnerships.

Target launched its series of designer collaborations in 2009 when it announced its exclusive Alexander McQueen line. Amazon has followed suit eight years later with its Calvin Klein partnership. But brand collaborations happen outside of the fashion apparel industry too — look at Verizon and the National Football League, CoverGirl and its long list of celebrity partners, and Lipton and Food Network star Bobby Flay.

There are many reasons we see so many brands join forces. It helps you amplify your message and reach new audiences, break into a new niche, and create a bigger impression than you would on your own.

Take a look at these seven brand collaborations to find out how the matches were made and what you can learn from their experiences.

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Creating Community: How Hosting an Event Series Can Help Retailers Build Trust

Creating Community: How Hosting an Event Series Can Help Retailers Build Trust

Serial events for retail | Shopify Retail blogTrends have indicated how important it is for retailers to consider more than their price point. Today’s consumers aren’t just shopping for the best deal — they’re shopping for the best brand.

What does it mean to be the best brand? A lot of times, it’s about the consumers’ perception of your brand, as well as the relationship you have with your existing customers. The foundation of any customer relationship is trust. In fact, 62% of consumers consider brand trust to have a great influence on their buying decisions.

One way to establish trust and a strong community of loyal customers? Through hosting serial events.

But what is an event series? What do they look like, and what do they entail? Here, we’ll tackle the ins and outs of serial events and how they can build customer trust and your business at the same time.

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How to Build a Brand Story: Lessons from Retail Branding Experts

How to Build a Brand Story: Lessons from Retail Branding Experts

How to build a brand story | Shopify Retail blogStorytelling is a buzzworthy term these days. Although its overuse might make you think it’s nebulous, or even obsolete, term, it’s actually a powerful tool for retailers.

Every retailer has a story to tell, whether it’s how they were founded, why they decided to enter this industry, or a passion project that turned into a lucrative business.

That story is important to more than just yourself. It resonates with your employees and with customers, cultivating a community of brand advocates who stand behind and support your story.

There’s science behind the power of storytelling, too. Our brains process not only stories, but the human emotions behind them. By understanding others’ thoughts and feelings, we’re able to empathize. This creates real emotional connections — connections that can turn into trust, and eventually, revenue. That’s why it’s crucial to learn how to build a brand story — one that’s unique to you and your company.

If you’ve never considered the story behind your brand before, we’ll walk you through why it’s so important and how you can tackle it yourself — along with examples of retailers with strong brand stories for a little inspiration.

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Social Media Marketing: How to Build Buzz for Your Retail Store Grand Opening

Social Media Marketing: How to Build Buzz for Your Retail Store Grand Opening

Opening a flower shop | Shopify Retail blogThere are more than half a million new small businesses every year. One way to make an impression when you first open is with a grand opening event.

But for a brand-new retailer without an existing customer base, spreading the word and generating excitement for the event poses a challenge.

Social media is one way to build buzz and attract customers to your new store. Almost all (91%) retailers use at least two social media channels, so that means there’s a lot of noise — and clutter — users have to cut through.

With a few creative content ideas, strategic paid targeting, and tools to help you track your efforts, social media can be a huge asset to building buzz for your grand opening. Here’s how you can tackle your opening event from a social perspective.

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Turn Browsers Into Buyers: 18 Creative Conversion Tactics to Use In-Store

Turn Browsers Into Buyers: 18 Creative Conversion Tactics to Use In-Store

Retail conversions | Shopify Retail blogOne of a retailer’s biggest hurdles to overcome is getting foot traffic — that is, encouraging people to visit your store, pop-up shop, or booth. And once those shoppers are there, closing the sale is just as important. But transitioning browsers into buyers isn’t always simple.

For multichannel sellers, these offline conversions are always a goal. Without strong in-person sales, it’s difficult to justify the expenses associated with having a physical storefront, be it permanent or temporary.

But the in-person shopping experience is still essential for retail success. Almost three-quarters of online shoppers still believe that the traditional in-store experience is important when making a purchase.

However, capturing those in-person sales isn’t always easy. An increase in foot traffic may not always mean an increase in offline sales. From simple visual merchandising tricks to tech-savvy approaches to physical retail, these conversion tactics can help you turn window shoppers into lifelong customers.

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Turn Passion Into Product: How 7 Retailers Found Success With In-Person Sales

Turn Passion Into Product: How 7 Retailers Found Success With In-Person Sales

Turn passion into product | Shopify Retail blogRetail entrepreneurs are a diverse group. Some are serial entrepreneurs, launching business after business. Others are creatives who have turned their crafty hobbies into side hustles.

There is one thing that many retailer entrepreneurs have in common: passion. And that passion is sometimes the fuel for starting a business in the first place.

These seven retailers found opportunity through their passions and turned them into successful businesses. They’ve shared their insights on how to turn side projects to DIY products so that fledgling entrepreneurs can start their own retail business.

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