Instagram has more than 500 million active daily users.
Yes, you read that correctly. Five hundred million. As a point of reference, that’s behind Facebook, but ahead of Twitter. Though it is important to note that Instagram users engage with brands 25% more than users of other social media channels.
Brands have caught onto this trend. It’s estimated that 48.8% of brands will have a presence on Instagram by the end of 2016, a number that’s forecasted to rise to 70.7% in 2017.
Consumers react to this presence. In fact, 75% of people take action after seeing a photo on Instagram. And if brands can etch out a significant space on Instagram — along with a seamless digital and in-store experience — the opportunities to increase sales are endless.
But an effective Instagram presence isn’t limited to a brand’s profile and self-promotion. A brand is more powerful with a strong network of advocates.
That’s why encouraging customers to post photos of a retailer’s space is so powerful. Not only does this increase brand awareness, but it also has the potential to help retailers increase foot traffic, drive more sales, create a repository of user-generated content, and build meaningful relationships with customers.